Content Ink

DUAL REPORTS TO: Founder and CEO

About Mr. Beast

We are the largest YouTube brand in the world, renowned for our seemingly impossible creative ingenuities. At MrBeast, we attribute much of our success to putting our four foundational pillars of viral content above everything else: IRL Comedy, Spectacles, General Good, and Philanthropy. Our YouTube presence boasts 6 channels, 146 million subscribers, 20 billion video views, and a 501c3 accredited charity.

Jimmy Donaldson began posting videos to YouTube in early 2012 at the age of 13. His videos first went viral in 2017 after his “counting to 100,000” video earned tens of thousands of views in just a few days. He has become increasingly popular ever since, with most of his videos gaining tens of millions of views. Over time, his style of content diversified to include challenge and donation videos that reward thousands of dollars, videos with arduous tasks or survival challenges, and original vlogs. Donaldson’s main YouTube channel now has over 130 million subscribers. He also runs several other YouTube channels, including Beast Reacts, MrBeast Gaming, MrBeast Shorts, and a philanthropy channel. He was the highest paid Youtuber according to Forbes in 2022.

Donaldson is also the founder of MrBeast Burger and Feastables, and a co-creator of Team Trees, a fundraiser for the Arbor Day Foundation that has raised over $23 million and Team Seas, a fundraiser for Ocean Conservancy and The Ocean Cleanup that has raised over $30 million.

What we are looking for:

Someone who can concept/Write/Budget/Source talent/Cast/scout locations/set build/direct/edit/analyze and test.

It takes a team of the world’s best to stay on top. We are obsessive and we look for people that are just as obsessive and even smarter than we are. If you are curious, ambitious, fearless, and a self-starter with a history of pushing the limits of the possible you’ll fit right in with our company values. Oh and you’ll need to be well versed in digital and social video content creation – especially Youtube.

If you are ultimately chosen as a Creative Director you will occupy one of the most elite roles in the company and you will work closely with Jimmy Donaldson and a small group of talented creatives and producers on all phases of the creative development, production and editing process. This is a very demanding role that requires your heavy involvement and ownership at every step of the video creation process with a focus on five areas:

CTR/Analytics

Understanding Youtube data and what it tells you about:

• Video retention
• Title choices
• Thumbnail decisions
• Video Composition
• Commercial message (ad) placement
• Viewing behavior (how people think and react to components of a video)

Writing

• Think Big! You are highly creative and are drawn to thinking differently ie – with zero parameters: “infinite time and budget.”
• And yet you have the ability to see beyond your own ideas (able to check your ego)
• You are a perfectionist and have obsessively high standards – ie you want your viewers to think “there is no way I can go to bed tonight without watching this video.”
• You are confident enough to make big, high profile decisions yet humble enough that you can take feedback without wilting.

Creative Producing

• You make a huge impact as it requires the most critical decision-making in the video development effort
• Ask yourself: How can we make great decisions in production that don’t undermine creative? You need to know when small compromises will turn a video concept into mush.

Directing

Where the magic happens

• A high wire act that requires mastery of all of the creative skills – analytics, writing, creative problem solving, understanding the camera and envisioning post.
• You are aware that something will always fail but you have the confidence and clarity to solve it right then and there – even if it means a rewrite.
• You also have the wherewithall to call an audible during a multi million shoot and then convince everyone why its right and then motivate them to execute.
• And you can do this without alienating people and losing your cool.

Post

Data + Story = Virality

Can you take what’s been shot and view it through a data lens? If so, you get virality. In order to build the most viewed videos on the planet, you have to be obsessed with every detail. In post, it’s about lining up the creative elements, brainstorming the story and respecting the data. And it’s the process of toggling back and forth, between ideas and data that leads to something great. Videos that will motivate millions to watch.

What else?

At MrBeast, character matters

We believe that character, values and work ethic are just as important as anything else in predicting success. If you are analytical, resourceful, relentless and a perfectionist.If you are willing to do things that have never been done before. If you believe that the harder you work, the luckier you get. If you are intelligent, coachable and able to check your ego and if you are committed to learning, then we can show you how to make the most successful videos on Youtube.

Where you’ve been…

You have extensive experience working with Youtube obsessed creatives and/or creators in a fast paced environment – ie a film, content production, agency, brand or digital content business. You have a great understanding of digital content development, production, analytics and distribution across social platforms. You have some management experience and have great communication skills. You also have worked in a super fast paced entrepreneurial place where you had the opportunity to learn lots of stuff and so you know a little bit about everything. As a result you can manage timelines and budgets – and you can multitask with the best of them.

You likely have experience creating and building video for:

• A digital (social) agency
• A public relations agency
• An influencer agency
• A digital media agency
• Another YouTube channel
• An existing creator or creator tea
• A social media platform
• Digital production company

Other stuff you’ll need:

• 5+ Years of real deal, successful video creative development and production experience where you’ve produced or helped produce videos with huge views
• Super strong understanding of Youtube analytics as well as 3rd party tools
• You “get” social platform monetization – ie how the “algo” works
• You’ve had the opportunity to manage a team – and they liked you!
• You’ve been told you are skilled at simplifying and solving real-world business problems
• You love creators and have worked with enough to understand what drives them
• You are passionate about the MrBeast mission and above all else, want to see the Mr Beast brand succeed.

A Place to Call Home

We are based in Greenville, North Carolina, widely recognized as the cultural, educational, economic, and medical hub of Eastern North Carolina. Greenville is a university-medical community, home to East Carolina University and Vidant Medical Center, as well as a vibrant Uptown Greenville District with a diverse art, music, and food scene featuring an increasing number of unique, locally-owned businesses and restaurants.

Our excellent affordability, geographic location, and natural resources, combined with cultural, economic, educational, and medical amenities make Greenville (Pitt County) a preferred community to call home.

Benefits

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation for those coming in from outside the area including travel and company-provided housing for the first 90 days

Content Ink

ROLE: VP – Talent + Influencer Marketing

REPORTS TO: Co-Founders/Managing Partners

LOCATION: Los Angeles *

Our client, Reach Agency, is an independent, full-service influencer marketing agency built to help brands connect with a new generation of consumers in a social-first world. Since opening our doors in 2012, helping brands understand how to partner with influencers to achieve business goals has been at the core of what we do. We are a diverse team of marketers, strategists, creatives and creators working together to plan and execute award-winning influencer campaigns that drive real business results for our clients. We are passionate about the work we do, the best of which comes from collaborating with clients who share that passion.

Role Overview

The VP – Talent and Influencer Marketing is responsible for building and maintaining strong relationships with key digital celebrity and influencer talent partners across content verticals. This person is also charged with sourcing, recommending and managing talent throughout the brand partnership process.

The VP – Talent and Influencer Marketing owns and is responsible for day-to-day operations of the Influencer team including strategy development, casting and deal-making, management and creative input for campaigns with multiple brand clients. This role also involves leading and supporting a small team.

Responsibilities

Overall:

• Own the overall success of assigned campaigns with the aim of delivering above & beyond on behalf of the agency’s clients.
• Manage a team of five direct reports including a coordinator, a talent associate and a talent manager
• Manage the day-to-day workload across assigned campaigns, including delegating tasks to Associate or Coordinator and ensuring team alignment.
• Build and present client materials including but not limited to talent slides, strategy decks and campaign reports.
• Stay aware of trending talent and upcoming talent, as well as actively discovering trends in the industry and on platforms.
• Collaborate with internal teams (Creative, Strategy, Production, Account) to ensure smooth communication and to improve on process and output; in some cases you may be responsible for developing process and communication.

Campaign Development (Casting & Deal-Making):

• Work alongside Strategy team to develop campaign strategy for new business pitches as well as ongoing client campaigns
• Lead talent search and qualification process with an eye for detail, including brand safety content audits, collecting thorough audience qualification and demographics, safety vetting etc.
• Lead talent and agent communication professionally and in a timely manner, form initial outreach to receiving submissions and vetting agent response.
• Find and propose talent internally.
• Develop deal terms for talent, creative briefs, preparation of offers and contract management
• Negotiate and manage deals; liaise with Reach agency counsel to ensure all contracts are accurate and all key needs are met.
• Be responsible for SAG/Union deal terms where applicable, ensuring SAG paperwork is completed, billing is coordinated, etc

Campaign Execution (Management & Reporting):

• Manage campaigns from end-to-end including creative briefing, timeline/deliverable management and creative reviews (internally and with talent/influencer).
• Ensure talent posts are high quality and meet or exceed expectations – setting a tone and culture of quality across the agency.
• Track audience sentiment in real-time and flag any potential issues, including influencer behavior, that could impact the campaign or client.
• Develop end-of-campaign reports including gathering data and providing analysis, insights and recommendations.

Agency Leadership:

• This is a department head role and you will be part of the leadership team
• You will need to support and motivate your team to exceed expected goals
• Collaborate and build bridges with the leads of other internal teams (Creative, Strategy, Production, Account) to ensure smooth communication and to improve execution on client work.

Requirements

• You have 8+ years of experience working with celebrities and influencers in the digital space (with 3+ years experience in business affairs and talent contract negotiations)
• You have established a reputation of integrity and trust in the marketplace.
• You have established strong, multiyear relationships with digital celebrities, influencers, talent managers, talent agents and other key constituents in the talent representation ecosystem.
• This person should be familiar with SAG policies for celebrity and influencer talent and be able to lead/advise on legal language regarding administration and contracts.
• You have strong working knowledge of the social platforms and have experience creating influencer content designed for social distribution.
• You are experienced and skilled at collaborating with brands and creative teams; bringing thought-leadership, creativity and strategic insights to brand partnership deals
• You have strong social media acumen and stay current and interested in cultural trends, industry debates and platform innovations. This applies to all key platforms (Instagram, TikTok, Snapchat, YouTube, Twitter, etc..)
• You have experience identifying and collaborating with influencers and streamers on behalf of brands
• You’re open minded and a great listener. You effectively hear the inputs and opinions of others before formulating a POV
• You’re an excellent presenter and facilitator, adept at leading both internal and external talent and brand client meetings
• You can quickly establish a high level of trust with colleagues, clients and talents; adeptly assessing project needs, adding value and making thoughtful talent recommendations
• You can work proactively and independently, outside the confines of a ‘traditional’ agency role

Benefits

This role offers an extremely competitive compensation package along with full medical and dental benefits.

Note: * This role is currently WFH and will remain so until the agency’s office reopens. Timing – TBD as of this posting.

About Content Ink

Content Ink works with both start up and established media companies and brands to source C-level next generation leaders in digital and social strategy, creative development, programming, marketing and monetization. Our practice is dedicated to the new breed of talent that is redefining digital by leveraging content, media and social to build deeper relationships with consumers.

About TalentNow

TalentNow partners with growth companies looking for diverse and underrepresented candidates for the business and go-to-market functions of their organization. We serve clients in technology (SaaS), media, entertainment, creator and healthcare industries that are growing from 100 to 1000+ employees globally. We are based in NYC with global capabilities.
Content Ink