Wachsman

Duties:

• Serving as day-to-day account lead for various clients; partnering with Directors to develop and supervise integrated account teams.
• Providing counsel and strategy to clients for branding, reputation management, and crisis communications.
• Responding to challenging, technical inquiries from clients, press, and external organizations.
• Overseeing quality control, determining workflow, and ensuring deliverables are met in a timely manner.
• Maintaining a thorough understanding of clients’ businesses, and staying ahead of industry news and emerging trends.
• Fostering new and significant industry contacts, while maintaining relationships with key media.
• Generating and identifying incremental opportunities to grow existing accounts and support cross-functional collaboration.
• Delivering strong analyses, strategies, and concepts to new business proposals and presentations for clients.
• Supervising and mentoring junior team members (Senior Consultants, Consultants, Associates, Executives, Interns).
• Delegating and overseeing the work of direct reports, providing feedback and professional development opportunities.
• Directly supporting the leadership team in the growth of the business and culture of the agency.

Skills & Requirements:

• Bachelor’s degree required.
• Minimum 7 years of relevant experience conducting media relations, strategy, resourcing, and account management, at increasing levels of responsibility. PR agency experience required.
• Experience working with clients in financial technology, B2B technology, or other similar industries is strongly preferred. Must be able to understand the technology and business media landscape inside and out.
• Prior experience leading client accounts, and managing day-to-day work with minimal oversight from senior staff.
• Experience managing and supporting account teams, ensuring that work is delegated to the appropriate experience levels within the team structure.
• Exceptional communicator; clearly defining roles and responsibilities on each account, setting and managing expectations for both clients and team members.
• Track record of pro-actively pitching and securing media coverage across a variety of mediums, with a focus on strategic media relations.
• Excellent interpersonal skills; developing rapport with clients, building and maintaining strong working relationships.
• Professional, client-ready demeanor and presence in all communications and interactions (video, email/slack, in-person if applicable).
• Demonstrated ability to handle and tactfully manage stressful situations with tight deadlines.
• Proactive problem solving & solutions-oriented in internal and external matters.
• Demonstrates strong decision-making abilities and accountability.
• Self-starter who thrives in a fast-paced team environment.
• Experience in crisis communications.
• Experience working within the crypto/blockchain/Web3 industry is a plus!

Wachsman is a global communications and strategy consultancy focused on advising the next generation of leaders on the frontline of the new economy.

Built for the digital and decentralized age, we provide our clients with a unique blend of advisory services spanning strategic and communications consulting, reputation, issues, and risk management, and public policy and regulation. We enable them to establish and defend their industry position as they drive digital transformation and navigate new challenges and opportunities.

Founded in 2015 with regional headquarters in New York, Dublin, and Singapore, Wachsman has quickly solidified its position as a trusted advisor to some of the world’s most innovative companies, including in market entry, change management, product launches, mergers and acquisitions, corporate repositioning, and regulatory compliance.

Born in the blockchain industry, Wachsman has grown to become a critical partner to a wide array of the world’s most exciting companies, including those across fintech and digital payments, data protection, real estate, law, gaming, and healthcare.

We are looking for an organized, passionate social media and influencer marketing practitioner to support Wachsman clients.

Wachsman is seeking a talented Associate, Social Media/Influencer, for immediate hire.

USA (Remote: ET, CT time zones preferred)

Responsibilities include but are not limited to the following:

INFLUENCER MARKETING

• Contacting, contracting, and building relationships with influencers across various channels, interests, and content specializations.
• Creating plans, strategies, and creative concepts for influencer marketing or ongoing ambassador campaigns and presenting to clients.
• Coordinating influencer/ambassador campaigns through either grassroots communication or through influencer marketing software platforms.
• Monitoring and reporting influencer campaign analytics.
• Supporting paid media or influencer marketing efforts by coordinating with key external paid media partners and/or creators/influencers.

SOCIAL MEDIA

• Conducting social media audits across various platforms, client competitors, and beacon brand/inspiration brand channels.
• Developing social media strategies, social media content calendars, and social media post copy.
• Creating regular social media monthly and campaign reports by pulling metrics from native channels, providing analysis, and delivering start/stop/continue insights to clients.
• Monitoring social media channels and using social media management tools to track brand content, influencer content and competitor activity.
• Creating audience engagement content: monitoring channels for key/optimal mentions of the brand or conversations and providing responses/replies to engage audience member(s).

PLANNING

• Executing marketing communications campaigns as an integral member of a team.
• Supporting senior staff with day-to-day internal and external projects for clients.
• Coordinating and supporting multifaceted projects by tracking through Gant charts, spreadsheets, Slack, Google Docs, and Google Slide presentations.
• Assisting in the development of marketing strategies to solve key business challenges for clients.
• Creating briefs, memos, and internal documentation to align teams and move multi-channel projects forward.
• On a regular basis, directly engaging with clients.
• Undertaking research projects not limited to: brand and content analysis, branding and competitive research.
• Participating in learning and professional development to hone marketing skills and demonstrate knowledge in advertising and promotion.
• Supporting and training Executives and Interns.

Skills & Qualifications:

• Minimum of 2 years creative/PR/marketing agency experience post-university, influencer or social media agency experience preferred.
• Exceptional written and verbal communication.
• Demonstrated interest in researching and staying up to date with the latest trends in social media and influencer marketing, particularly within the crypto or finance industries.
• Demonstrated interest in the blockchain industry with a keen interest in working on marketing communications for cutting-edge technology.
• Demonstrated ability to work in a team environment along with the ability to flex between playing a support role and a lead role on projects when necessary.
• Knowledge of the finance industry is preferred.
• Demonstrated ability to think strategically and to identify opportunities for clients.
• Excellent knowledge of the technology and business media landscape.
• Experience using social media as a campaign tool with experience with social media management or influencer marketing tools (Tagger, Hootsuite, Sprinklr, etc.)
• Ability to prioritize and plan effectively.
• Self-starter with strong attention to detail.
• Excellent interpersonal skills and ability to work well in a team.
• Motivated to excel in a fast-paced environment and ability to work under high pressure.
• Willingness to learn about different aspects of web3 including but not limited to NFTs, DAOs, and Social/Creator Tokens.
• Willingness & ability to travel for conferences/events is needed for this role. Travel will be minimal (4-5 times per year, 3-4 days at a time, predominantly within the US).