Victorinox

Position: Director of Marketplaces and 3rd Party eCommerce

Objective: The Director of 3rd Party and Marketplaces is responsible for leading and executing on the North American strategy and sales results for 3rd Party eCommerce, Marketplaces, i.e., Amazon, Wal-Mart, Target, aiming to drive revenue growth, enhance profitability, and increase market share. This role involves maximizing existing accounts and capitalizing on emerging opportunities while maintaining a premium position for our company and retailers.

Key Responsibilities:

• Drive double-digit revenue growth and increase profitability for Marketplaces and 3rd Party Partners.
• Develop and implement strategies to boost sell-through rates. With an emphasis on Amazon, Wal-Mart, Target and our 3P partner broker model.
• Foster strong relationships with marketplace and online accounts, ensuring consistent and premium representation of Victorinox’s products, marketing, and merchandising.
• Conduct Trade Terms Framework negotiations with 1P and 3rd Party/Pureplay eCommerce accounts.
• Analyze market trends and customer data to identify opportunities and optimizations.
• Ensure all product catalogs and assortments are up to date with the most current information.
• Lead the team in product launches, price changes.
• Partner with the Marketing team on all aspects of marketing and merchandising alignment with global efforts.
• Actively manage and optimize catalogs for all sites to ensure we are visible listings and are optimizing searchability and A+ content.
• Collaborate with Online Enforcement to protect our brand vision and premium position.
• Oversee performance marketing to align with subsidiary and channel strategies.
• Effectively monitor and manage the efficiency of the marketing strategy towards increased sell-through in partnership with Marketing, Agencies, and Global teams.
• Implement effective forecasting strategies for resource allocation while integrating key marketing activities into forecasting.
• Ensure inventory levels are ideal for sales expectations and expected WOS on hand.
• Continued 3PL management and analysis to determine most cost-effective model and inventory levels.
• Promote transparency and collaboration across the organization.
• Collaborate with Authorized 3P partners and sales teams to facilitate mutual growth.
• Develop, lead, and mentor and team to achieve top performance.

Required Experience:

• A proven track record of driving revenue and profitability growth for premium brands.
• Proven ability to negotiate with Amazon 1P Vendor.
• Extensive experience in 3rd Party selling strategies, including 1P, 3P, Partners, and Pureplay.
• Experience managing and developing performance marketing plans to drive revenue.
• 5+ years of vendor and seller central page optimization and conversion optimization experience.
• 5+ years of experience working with Amazon.
• Previous experience with global premium brands.
• Previous P&L management
• A college degree in business or equivalent experience.
• Actively engaged in the industry.
• Previous employment at Amazon.
• SEO experience

Preferred:

• Experience with PIM systems.
• Knowledge of Salesforce B2C Commerce.
• Relevant certifications in Amazon Advertising.

Skills: Microsoft Excel · Analytical Skills · Marketing Strategy · Amazon Marketing Services (AMS) · Google Analytics · Business-to-Business (B2B) · Retail Sales

Victorinox is an Equal Opportunity Employer.

Victorinox

Position:

ASSOCIATE BRAND ACTIVATION Manager

Objective:

Victorinox, maker of the original Swiss Army Knife, is seeking an ambitious, strategic, and analytical brand activation manager to contribute to the development and execution of powerful marketing initiatives that will drive growth.

The Associate Brand Activation Manager will assist with the execution of consumer-facing marketing programs, considering the end user in all that they do. This role is responsible for amplifying brand awareness across all Victorinox and Epicurean product categories. Critical to success will be the ability to attract new audiences, execute awareness and conversion campaigns, and maintain consistent messaging across the consumer journey to purchase.

Reporting Relationship:

Reports to: Director Brand Activation and Public Relations

Works closely with: Marketing, Sales, Digital Commerce, Customer Service, Finance/Accounting, and external agency contacts

Primary Responsibilities:

• Assist with the execution of brand strategy in North America for Victorinox brands
• Aide in the development and execution of 360-degree marketing plans, in partnership with trade marketing and public relations, for both brand and product campaigns.
• Manage national and regional media buys across marketing touchpoints (print, digital, out of home, podcasts, etc.)
• Develop KPIs and evaluate the performance of marketing activities against targets and budget
• Monitor competitive activity and present trends to leadership with recommendations to improve strategic and tactical outcomes.
• Manage communication of product launches, including developing the sales tools necessary to effectively tell both the “brand story” and achieve distribution goals
• Champion the brand standards to ensure that all materials are consistent and appropriately represent the brand across all touch points and distribution channels.
• In partnership with Global Marketing team in Switzerland, develop and execute paid social campaigns to generate awareness and conversion.
• Understand intuitively the seasonality of consumer product advertising and what it takes to maximize those periods.
• Contribute to the identification and implementation of new marketing tactics in an effort to keep Victorinox best-in-class in their go-to-market approach.
• Research and maintain influencer relationships.
• Responsible for brand voice and supports internal team members with copywriting.
• Act as a Brand Ambassador, representing Victorinox products and values with passion and integrity

Desired Skills/Experience:

• 3+ years marketing experience with strong activation experience
• BA degree in related field
• Excellent written, verbal, and presentation skills; Must be able to clearly communicate information effectively and persuasively
• Attention to detail and organization; ability to meet deadlines
• Action-oriented, focused on quality output
• Excellent project management experience; ability to effectively handle multiple projects simultaneously; strong time management skills
• Creative thinker with a positive, entrepreneurial attitude; flexible and adaptable
• Strong knowledge of Microsoft Office suite

Victorinox is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Victorinox