Ari Agency Digital Recruitment & Executive Search

Our client has a full-time opening for a Sr. Media Manager with seven or more years of media planning & buying experience to join our growing media department. The ideal candidate demonstrates strong strategic thinking and the ability to convey strategies to clients and provide day-to-day oversight on media planning and buying activities. This role will drive strategies forward and oversee campaign performance and management for assigned clients. They will work closely with the Media Strategists and Media Coordinators by providing direction for the execution and maintenance of campaigns. The Sr. Media Manager will liaise directly with national clients and help oversee the management of media campaigns.

The company is a marketing and communications agency headquartered in Edmonton with employees in Calgary and Toronto. They leverage their multi-industry expertise on behalf of clients and all 37 incredible people who are building their careers there. They see the potential in every person, organization and community — and channel their collective talents to help each one shine. They are proud of the creative and collaborative culture they’ve built, and with every hire, they get a little stronger and a lot more fun.

This position will report directly to the Media Directors, which manage diverse account groups with different needs. If chosen, you will be joining at a time of steady growth and stability, to a very people-centric environment where every individual’s growth is taken seriously by the leadership.

ROLE RESPONSIBILITIES & REQUIREMENTS:

• Experience developing integrated media plans.
• A passion for finding innovative and creative media solutions for clients.
• Presentation experience and the ability to explain strategic recommendations through data, research and understanding of clients’ goals and measures of success.
• Experience building client and partner relationships.
• Experience negotiating media placements and costs with vendor partners.
• The ability to assess and evaluate media opportunities and trends related to clients’ objectives.
• Demonstrated familiarity with Google Ads (including search, display and YouTube), social platforms (including Facebook, Instagram and Pinterest), Google Analytics and other digital media.
• Experience reporting and measuring the success of media campaigns.
• Experience working with various clients and annual budgets ranging in size from five to seven figures.
• Demonstrated experience mentoring and training junior team members.
• Knowledge of traditional media research tools and media tools.

Strong preference will be given to candidates with experience working for or with any of the following organizations:

• Retailers
• Public sector or not-for-profit organizations in health, wellness, mental health, economic development and innovation
• Major national brands

BENEFITS & PERKS

• Competitive base salary
• Health and dental benefits
• Additional benefits depending on the candidates location
• 3 weeks paid vacation + business closure between Christmas and New Year + 3 half Fridays per year

Ari Agency Digital Recruitment & Executive Search

Our client, an international digital and integrated agency is looking for a Digital Media Director to serve as a key strategic lead in planning and developing performance digital media planning and optimization.

OVERVIEW

You know how to collaborate with internal teams and clients to create strategies to achieve client business objectives and KPIs through thoughtful media/marketing strategies. You will lead the media mix strategy and investment recommendations across paid media channels, including budget allocation, strategic framework, audience architecture, creative messaging and measurement plan. You will have full ownership of cross-channel media strategies across Paid Search, Paid Social, Programmatic (Display, Video, CTV, Audio, DOOH), tracking implementation, optimization and reporting.

As a digital media leader in our thriving office in western Canada, you will work within our integrated media team, overseeing digital media buyers and PPC specialists. In the role of a senior strategist, you will consult with clients, maintaining a strong knowledge of their business needs and objectives, and developing innovative and effective digital paid media strategies and plans. You’ll also oversee and assist with execution of media plans, analysis and reporting.

This company fully believes in the power of creativity to touch hearts, change minds and transform business. If this sounds like the kind of magic you want to be a part of on a daily basis, then you are the right fit.

The working model will be hybrid, and the expected on-site attendance is twice a week to maintain the company culture and ignite collaboration. To support your mandate, you’ll report to the VP, Media and manage 5 specialists.

Come work with an amazing team passionate about doing great work for great clients. You’ll build an impressive portfolio of regional and national clients, and you’ll do it surrounded by some of the best people and brightest minds in the biz. Perks include professional development opportunities, competitive benefits including a creativity/fitness allowance, hybrid work model, and a great culture.

ROLE RESPONSIBILITIES

● Demonstrated ability to deliver impactful, large-scale regional and national digital media strategies

● Deep knowledge of paid media platforms and technology including Facebook, Google, Bing, Twitter, LinkedIn, various DSPs and ad servers

● A digital thought leader with a passion to inspire and inform

● Determined to validate data and prove out CPA and ROI, experience with attribution and ROAS analysis

● Analytical ability to extract insights from data and relate the “story” back to client’s business goals

● Excellent presentation, communication and interpersonal skills

● Proven ability to manage a fast-paced, fluctuating workload, while mentoring and supporting team members

● Experience with any of the following a plus: e-commerce, marketing automation solutions, DMPs

WHAT YOU BRING

● 7-10 years of experience working in paid media advertising comprising media activation with multi-channel experience preferred: (search, social, programmatic (display, video, CTV/OTT, audio)

● Extensive experience developing, optimizing, analyzing and reporting on media campaigns across brand and performance objectives

● Experience leading cross-channel client engagements with minimal oversight

● Experience working closely with a given client’s additional agency partners on integrated strategy, planning, and measurement

● Entrepreneurial and you know how to manage volatile demand

● Driven to keep improving their expertise and learn new skills and platforms

● Ability to diagnose, improve, and implement a better process

● Curious problem-solver on the look for consumer/product/business contexts to empower media insights

● Experience working with analytics teams on granular program tracking and performance dashboard creation (Google Data Studio)

● Effective time management and project management skills

● Bachelor’s degree in marketing, communications, or related field

● Excellent oral and written communication skills

BENEFITS

● Competitive base salary

● Health and dental benefits

● Short and long-term disability

● $500 creativity allowance

● Professional development opportunities

● RRSP matching up to $2,000 per year

● Generous paid time-off policy

• base 2 weeks of paid vacation
• additional 10 days
• stat long weekends
• business closure between Christmas and New Year
• one paid volunteering day

Contact leo@ariagency.ca for more information and to apply.

Ari Agency Digital Recruitment & Executive Search