Golin

Do you check the headlines on your newsfeed before you’ve had even a sip of your morning coffee? Do you love working at the speed of real-time to spot and influence trends before they become news?

Golin Dallas is hiring a tech-savvy Media Relations Manager to drive media strategy and execution that keeps our clients relevant with top media. You’ll build strong media relationships with reporters and editors at a variety of top tier and B2B technology media outlets and will always be on the lookout for opportunities that lead to coverage. You’ll transform new product announcements and industry trends into compelling stories and craft interesting content that goes beyond a basic press release. You’ll engage with media across a variety of channels, including social media, email and, yes, even a phone call or two.

We are looking for someone with the ability to think as a storyteller across platforms in real time.

You will:

• Support day-to-day media relations responsibilities for a prominent international technology brand. This includes developing earned media strategies for campaigns, thought leadership programs and real-time news events that lead to ongoing, positive brand mentions.
• Establish and maintain relationships with media, industry analysts and online influencers, and guide the client’s messaging to resonate with these different audiences. Effectively engage with these contacts across multiple channels, including email, social media and phone.
• Engage with clients and agency partners on a regular basis to create innovative PR programs that help shine a positive light on the client and brand, in addition to reaching new audiences who are receptive to the client’s products.
• Stay ahead of media by identifying emerging technology trends that can create story opportunities relevant to the client’s brand.
• Collaborate with internal and external teams across multiple disciplines to successfully manage complex, fast-moving and unexpected communications challenges.
• Have a curiosity for analytics. Have the ability to turn a few pieces of data into actionable insights to influence our client’s messaging and media outreach strategy.

GROWTH OPPORTUNTIES:

In this role, you will have direct access to seasoned, award-winning professionals who – will not only help improve your work – but establish a path for you to grow within Golin long term. This role provides the exciting opportunity to develop strong media relationships, and also create and build a new function within an established successful agency. One thing you’ll learn about Golin is people stay for both the people and the agency’s willingness to be flexible with career pivots and explorations.

JOB REQUIREMENTS:

• 3-5 years of professional experience in media relations with an understanding of B2B or technology media relations. Issues and crisis communications experience is a plus.
• Strong writing, editing and outreach skills are necessary. Open to making an initial ‘cold call’ to establish new media relationships.
• Understanding of earned media strategy and experience creating media plans and compiling media lists.
• Proven experience working with media and influencers and a strong portfolio of story placements; a passion for building relationships with anyone from an engineering website editor to the most influential names at well-known consumer tech outlets.
• Excellent communication, organizational and computer skills are a must, along with the ability meet deadlines, juggle multiple tasks, and a handle fast-paced environment.
• Outstanding interpersonal skills and superior client service skills.
• Be proactive and highly motivated; demonstrate the ability and desire to work independently and confidently, but as part of a team.
• Comfortable working remotely and with team members located in other cities and time zones.
• Be detail oriented with an ability to focus on the larger picture.
• Ability to work on multiple programs at once under tight deadlines.
• Provide sound counsel and be comfortable providing editorial and response recommendations to clients.
• Ability to collaborate and communicate effectively with internal and client teams at all levels.
• Well-versed in AP style.

Golin is a progressive public relations agency designed to reach the profoundly diverse market. Inclusion is a core value for Golin, and we are focused on establishing a culture that is intentionally inclusive, potently diverse, and uncompromisingly equitable.

Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.

We tend to Go All In, in everything we do. We’re especially committed to going all in for our people. We challenge our employees to be Courageously Happy and have empowered them to do so by offering our LifeTime benefits program. LifeTime offers unlimited time off, enhanced family care, generous health and wellness benefits, the ability to work remotely, and a monthly LifeTime stipend for the gym or hobbies. Our culture is built around happy people who are the best at what we do!

Salary Range: $55,000 – $95,000

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.

Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview.

Golin is an Equal Opportunity Employer – M/F/Veteran/Disability/Sexual Orientation/Gender Identity – All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

#LI-DNI

Golin

Manager, Influencer & Social Media

Toronto

Do you live and breathe digital marketing? Are your social feeds filled with tastemakers and trendsetters? Are you a go-getter who is curious about the world around you? If so, keep reading.

Golin Toronto is looking for someone with 2-3 years of dedicated experience who is ready to move into a manager role and has a specialty in Influencer Strategy, Content Development and Channel Strategy/Community Engagement.

In this role, you’ll work across clients as part of our consumer digital team that excels at making brands hyper-relevant online to drive offline impact. You’ll work with a team to identify real-time influencer opportunities, monitor issues and trends, as well as identify influencers who are relevant to the brand and manage influencer relationships in a mutually-beneficial way to maximize your client’s investment. You’ll integrate across digital platforms, organic and paid channels to drive results.

Sound like you want to “Go All In” with us? Here are the details:

What You’ll Do:

• Develop influencer strategies across several CPG brands, and brand programs
• Recommend the optimal influencer approach relevant to a client’s program objectives
• Regularly identify and vet new and up-and-coming influencers for current and future programs
• Create meaningful relationships with influencers to deliver authentic brand/partner content
• Serve as a liaison between client teams and influencers to deliver mutually beneficial results
• Negotiate and coordinate influencer contracts, with guidance from legal and senior leadership to deliver solid ROI for clients
• Ensure all influencer engagements, both paid and organic, meet client and legal guidelines
• Manage off and online influencer engagements including experiential activations and media/influencer events from concept to execution to evaluation
• Serve as an ambassador of Golin’s influencer capabilities as it relates to organic and new business opportunities; participate in new business pitches by gathering research and recommendations regarding influencer marketing and partnerships
• Advise clients on, and execute, paid social media campaigns
• Serve as expert in integrated digital programs across, paid, owned and earned media in social campaigns
• Cultivate a culture of support, growth and partnership among team
• Foster and maintain productive and influential client relationships
• Identify solutions and work with teams and independently to drive client success and grow relationships
• Serve as culture builder and mentor, driving innovation and sparking ideas among your teammates

What You Have:

• Bachelor’s degree in marketing, communications or related field with a total of 4+ years of related work experience. 2-3 years of those years to be dedicated influencer and social media experience at a digital, advertising, media or PR agency, and a deep understanding of social media, specifically influencer strategy, management and execution
• Passion for uncovering the latest digital marketing and social media platforms and tools
• Excellent verbal, written, presentation and problem-solving skills
• Experience working with influencer networks, individual influencers and influencer identification, management and measurement tools
• Experience creating and executing influencer campaigns across social channels such as Facebook, Snapchat, Twitter, Instagram and LinkedIn
• Experience executing brand-level influencer strategies and ability to communicate them with complete digital fluency
• Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives
• A strong understanding of digital and content marketing strategies, the ability to integrate campaign elements across earned, owned and paid media, and apply analytics to measure results and provide insights
• Highly adaptable and ability to shift priorities in real-time to meet client needs
• A genuine passion and curiosity for popular culture – from sneaker drops to foodie trends, sports and entertainment. Your passion for tracking trends means you’re ready to develop engagement tactics that will creatively target consumers around the country

Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview.

Golin is proud to be an Equal Opportunity employer. Golin recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

Golin