SWCORP

The Category Manager/E-Commerce will be responsible for growing and expanding our current catalog for the SWCORP Brands. This role will partner directly with Sales, Marketing and Supply Chain to help identify opportunities in the marketplace by using gap analysis, product and category research, and competitive analysis to maximize sales conversion. In addition to evaluating current catalog health, the Category Manager will also work with Sales and Marketing to identify product assortment needs. The successful candidate will be the main point of contact for several vendor partners and focus on managing the business relationship, including improving business terms to drive sales and margin improvements. An excellent understanding of eCommerce business concepts, practices, and procedures is MUST. An excellent eCommerce Category Manager must have extensive experience in understanding consumer needs in a Soft or Durable Goods industry. The goal is to increase the sales and profitability of the business to drive sustainable growth.

Responsibilities:

• Analyze data and insights to determine industry and consumer trends
• Devise long-term development strategies for product categories
• Develop exit strategies for unsuccessful products
• Build relationships with vendors to achieve better pricing and quality of services
• Partner with Supply Chain to place appropriate orders to ensure product availability
• Determine the positioning of a product category to maximize visibility
• Work with Marketing and Sales teams to determine competitive pricing and promotional activities of a product category
• Make forecasts for product demand to ensure the sustainability of inventory
• Assume responsibility for budget development and revenue for the category

Requirements:

• ERP software experience required
• Knowledge of Amazon and other Big Box E-commerce retailer business processes and tools. Home Improvement Big Box preferred.
• Experience sourcing new products from China.
• Soft or Durable goods experience. Home Improvement Preferred.
• Strong Analytical skills in pricing strategies for product and margin
• Strong knowledge in Microsoft Office Suite, particularly Excel.
• Strong written and verbal communication skills.
• Strong multi-tasking skills.
• Proven experience as a category manager or similar role
• Solid knowledge of category management, marketing, and sales principles
• Understanding of data analysis and forecasting methods
• Excellent communication and people skills

Education and Training:

• Minimum of 3-4 years of e-commerce and category management experience.
• Desired systems experience includes retailer vendor portals, Microsoft Office and ERP systems

SWCORP

E-Commerce Marketing Manager

Position Summary:

We are seeking an Ecommerce Digital Marketing & Merchandising Manager with Durable Goods experience who will oversee site experience, including site merchandising, conversion rate optimization, performance monitoring, and SEO. You will be responsible for managing and executing across multiple platforms using multiple website campaigns as well as working cross-functionally with partners to deliver optimal customer experiences. As a generalist, you have experience managing agency partners, creative partners, understand omnichannel ecommerce and site performance best practices, and have hands-on experience with analysis and execution.

We are looking for a precise, detail-oriented individual that loves delivering high quality work. You will be the go-to source for all online campaign data and analytic insights in collaboration with multiple agencies to execute and continually improve the campaign process.

Essential Functions:

• Act as subject matter expert for all things campaign management and campaign execution including best practices, creative QA, and delivery troubleshooting
• Manage the implementation of website marketing, product merchandising content and seasonal promotions across several platforms including Shopify, Amazon and
• Use site analytics and financial reporting analysis to develop merchandising and product content strategies to increase conversion.
• Partner cross-functionally to deliver integrated customer experiences on the website by delivering clear business input documents
• Oversee and report on the success of digital campaigns and provide program changes or recommendations
• Responsible for implementing new process and policies to minimize turnaround time on campaign optimization requests
• Lead weekly status meetings to review all campaigns and ensure optimal monetization and execution
• Collaborate with creative team on campaign asset requests, develop creative briefs and main point of contact for campaign issues when necessary
• Drive other projects as needed by executives or as business needs change

Qualifications:

• 5+ years of management experience in digital marketing
• 5+ years of experience in ecommerce marketing
• A background in sales
• Experience leading and selling on Amazon and Shopify
• B2B Experience
• Extensive, demonstrable experience leading a team
• Experience with SEO, SEM, CMS, paid social media and further digital marketing subjects.
• Familiarity with data visitation platforms and technologies including Google Analytics, Tableau, or similar systems
• Good project management, organizational skills and strong attention to detail is a must
• Strong skills with PowerPoint and Excel
• Excellent written and verbal communication skills required
• Ability to operate effectively in a very fast-paced, entrepreneurial, and dynamic environment

SWCORP