CARAA

ABOUT CARAA

YOU MUST BE PHYSICALLY LOCATED IN NEW YORK CITY IN ORDER TO APPLY FOR THIS ROLE

Caraa is a New York City-based sports bag company founded in 2015 by CFDA award-winning designer Carmen Chen Wu and Aaron Luo to re-imagine handbags for modern life. With backgrounds in design and global supply chain, Carmen and Aaron merged their respective expertise in form and function to create Car + aa.

Our ethos is to create versatile and stylish designs for the modern woman’s demanding lifestyle, from business meeting to fitness studio and everywhere in between. Caraa bags are the must-have hybrid bags for every woman.

We bring together a multi-talented team that thinks outside the box, and value diversity and inclusion. We welcome driven and smart individuals of all backgrounds and experiences to apply for this position.

DESCRIPTION

Caraa is seeking an exceptional Producer and Art Director to lead all the brand’s imagery for web and advertising.

You will have the opportunity to work closely with our cross functional leadership team reporting directly to the CEO and the Creative Director. This is a unique role, and the right candidate is excited to be an early employee at an emerging consumer brand with the possibilities of growing together.

This role requires you to be based in New York City and be fluent in English.

REQUIREMENTS

What you’ll do:

• Produce photoshoots & video shoots
• Creative briefs
• Work within tight budgets
• Source and manage freelancers
• Talk to digital advertising teams and grow ROAS

Who you are:

• 3-5 years of experience in photo and video production role
• 3-5 years of experience in Art Director role
• 3-5 years working closely with digital advertising teams
• Has excellent taste and understands high end fashion imagery
• Creative and visionary
• Nimble and scrappy
• Extremely organized and an effective leader

Required Skills:

• Production
• Photography
• Photography editing
• Videography
• Video editing
• Graphic Design
• Advertising
• Proficient in Adobe Creative Suite
• Proficiency in Microsoft Office, Google Drive Suites, and Dropbox

Benefits & Compensation:

• Competitive salary compensation based on market rate and seniority
• We do not offer health benefits currently
• Opportunity to sample products from our collection
• Discounts to all Caraa and Mercado Famous products

CARAA

ABOUT CARAA

YOU MUST BE PHYSICALLY LOCATED IN NEW YORK CITY IN ORDER TO APPLY FOR THIS ROLE

Caraa is a New York City-based sports bag company founded in 2015 by CFDA award-winning designer Carmen Chen Wu and Aaron Luo to re-imagine handbags for modern life. With backgrounds in design and global supply chain, Carmen and Aaron merged their respective expertise in form and function to create Car + aa.

Our ethos is to create versatile and stylish designs for the modern woman’s demanding lifestyle; from business meeting to fitness studio and everywhere in between. Caraa bags are the must-have hybrid bags for every woman.

We bring together a multi-talented team that thinks outside the box, and value diversity and inclusion. We welcome driven and smart individuals of all backgrounds and experiences to apply for this position.

DESCRIPTION

Caraa is seeking an exceptionally creative Art Director to lead all of the brand’s imagery for web and advertising.

You will have the opportunity to work closely with our cross functional executive leadership team reporting directly to the CEO and the Creative Director. This is a unique role and the right candidate is excited to be an early employee at an emerging consumer brand with the possibilities of growing together.

This role requires you to be based in New York City and be fluent in English.

REQUIREMENTS

What you’ll do:

• Produce photoshoots & video shoots
• Work within tight budgets
• Source and manage freelancers
• Creative Briefs
• Talk to digital advertising teams and grow ROAS

Who you are:

• 5+ years of experience in Art Director Role
• 5+ years working closely with digital advertising teams
• Has excellent taste and understands high end fashion imagery
• Creative and visionary
• Nimble and scrappy
• Extremely organized and an effective leader

Required Skills:

• Proficient in Adobe Creative Suite
• Proficiency in Microsoft Office, Google Drive Suites, and Dropbox

Desired Skills:

• Photography
• Graphic Design
• Video editing
• Photography editing
• Production
• Advertising

Benefits & Compensation:

• Competitive salary compensation based on market rate and seniority
• We do not offer health benefits at this time
• Opportunity to sample products from our collection
• Discounts to all Caraa and Mercado Famous products

CARAA

Job Description

YOU MUST BE PHYSICALLY LOCATED IN NEW YORK CITY AND WORK FROM OUR OFFICE IN ORDER TO APPLY FOR THIS ROLE.

This role is full-time and located in New York City. Candidates must submit a portfolio of content created together with the application.

As the Social Media Manager and Content Creator you will be a key member of our core team and work closely with the Creative Director, CEO, and Director of Operations to manage all aspects of social media channels, manage influencer program and create original content (including photography, video, and multimedia) for our social media channels to drive brand love, engagement, and revenue. This is a great opportunity with ample room for growth to learn a wide array of aspects at a unicorn non-venture backed direct to consumer brand.

We are looking for a highly creative individual with experience in social media community management, influencer management, photography, and video creation with expert knowledge of graphic design and video editing experience to join our team. You will be required to create original content, photography, video, and multimedia content to drive brand love, engagement, and revenue through our social channels. This role involves working in a dynamic, fast-paced, and feedback-driven environment to solve complex business problems where you will be given the opportunity to add value from day one.

In addition to Caraa, you will also be responsible for managing the social media channel for a up and coming CPG brand called Mercado Famous, where we bring the best of Spanish charcuterie to the American consumers. This brand is managed by the same Caraa leadership team.

The role comes with a social media and content associate in order provide tactical support for all social media programs.

What you’ll do:

Social media management

• Conceptualizing and implementing Instagram grid and story content
• Managing social channels, including customer interactions and DMs
• Write social captions
• Manage social networks including Facebook, Instagram, Twitter and TikTok
• Analyze and report on social metrics and insights
• Manage partnerships with other social content creators and similar brands

Content creation and multimedia

• Create original content dedicated for social
• Edit photos and videos taken by freelance teams for usage from social to digital marketing to website
• Create graphic-based grid and story content
• Work within budgets and be resourceful
• Assist in larger scale brand content productions

Influencer management

• Influencer identification
• Influencer outreach for organic and paid partnerships
• Influencer communications management
• Host, produce and management all on going influencer events

About you:

• Have at least 3 years of relevant experience, ideally with both managing brand social channels and content creation
• Proficient in Adobe suite: Premiere Pro, Aftereffects, Photoshop, and Illustrator
• Proficient in editing video content on iPhone
• Proficient in editing videos and photos
• Exceptional graphic design skills and creative eye
• Highly organized with ability to collaborate, self-prioritize, and ask for help when needed
• Are passionate about Caraa, our ethos, and our products
• Enjoy working in a fast-paced and ever-changing startup environment
• Desire to learn and take on new challenges
• Have exceptional social media acumen and copywriting skills
• Good storyteller and able to inspire brand loyalty in followers
• Must have on-set experience
• BA/BS/BFA

Benefits:

• ·        Competitive monthly compensation depending on the experience and seniority of the candidate
• ·        Discounts to all Caraa collection
• ·        Invitation to exclusive CARAA social outings & sales events

ABOUT CARAA

Caraa is a New York City-based handbag and accessory company founded in 2015 by CFDA award winning designer Carmen Chen Wu and Aaron Luo to reimagine handbags for modern life.

Our ethos is simple: to create well-made, versatile, and smart bags that can transition from street to fitness studio, business meeting to dinner, and everywhere in between. The result is the perfect set of hybrid accessories that strike balance between fashion, craftsmanship, and functionalities.

As a company that values diversity, equality, and inclusion, Caraa welcomes individuals of all backgrounds and experiences to apply for this position.

CARAA