Grey State Apparel

Grey State is an ethical and sustainable clothing brand owned and operated by women. We offer a curated selection of relaxed, seasonless pieces with the belief that fashion should complement, not complicate. Our guide is the UN’s Sustainability Goals, which is a set of 17 goals designed to ease world problems like poverty, gender inequality, and climate change. We also manufacture in compliant, internationally certified factories with the highest standards of humane working conditions.

Job Description:

We are seeking a highly motivated creative Marketing Manager and Content Creator to join our team. In this role, you will lead the development and execution of marketing strategies. Your role will encompass creating compelling and engaging content, web and email design and managing Shopify. This position requires proficiency in Adobe Creative platforms, such as Photoshop, as well as creative copywriting skills. This role demands a creative and strategic approach to content marketing, combining graphic design expertise with content creation and management across various digital platforms.

Responsibilities:

• Develop comprehensive content marketing strategies that align with the overall marketing goals, brand voice, and visual identity.
• Create compelling and visually appealing content for various digital platforms, including websites, social media channels, paid ads, and email campaigns.
• Design, execute, and optimize email marketing campaigns, including newsletters and automation sequences, to nurture leads and retain customers.
• Manage and optimize Shopify e-commerce platform. Oversee the website’s content, design, and functionality. Collaborate with web developers and designers to maintain and update the website as needed.
• Manage and grow social media channels, create and curate visually appealing content, engage with the audience, and track social media metrics. Build and maintain relationships with influencers, bloggers, and industry experts to expand brand reach and increase engagement.
• Collaborate with outside marketing vendors to develop and execute digital marketing strategies that align with the company’s objectives.
• Utilize Adobe Creative platforms, especially Photoshop, to design and enhance visual content for marketing campaigns.
• Develop and maintain an editorial calendar to plan content creation, manage deadlines, and ensure a consistent publishing schedule.
• Conduct market research and analyze industry trends to identify new opportunities and stay ahead of competitors.
• Write copy for various marketing materials, including website copy, paid ads, emails, product descriptions, blog posts, and social media.

Requirements:

• Bachelor’s degree in Marketing, Design, Communication or a related field.
• 5+ years of online marketing experience in social media and social content creation. Experience in Fashion/Beauty with a digitally native brand a plus.
• Proven history of developing and managing strategies and campaigns to grow social media audiences, and ultimately drive sales for a brand.
• Excellent verbal, written, and interpersonal communication skills. Consistently deliver brand voice and tone across multiple channels, craft messaging based on the target audience and the campaign goal.
• Portfolio showcasing previous content marketing work and graphic design projects. Strong copywriting skills and the ability to adapt writing style to suit different platforms and target audiences.
• Exceptional eye for visual and social content relevant for the brand.
• Ability to jump from the creative side of marketing to the analytical side.
• Detailed understanding of end-to-end e-commerce processes including clear understanding of website infrastructure, content management, product attribution, and customer-facing functionality.
• Strong knowledge of marketing software, email marketing, principles of web design, digital and social media. Shopify experience required.
• Proficiency in using Adobe Creative platforms.
• Ability to work collaboratively with cross-functional teams.
• Entrepreneurial spirit–ability to work quickly, efficiently and strategically on a wide range of projects. Able to flex and adapt quickly as priorities change.
• Strong organizational, analytical, prioritizing, interpersonal, problem-solving, multi-tasking, and presentation skills with attention to detail.
• Ability to work independently and as part of a team in a fast-paced and dynamic environment.

Grey State Apparel