Heart & Soul Marketing

Who Are We

We named our shop Heart & Soul Marketing for a reason. Well, two of them actually.

#1 – We partner with market leaders and challenger brands to help them uncover and rekindle what they’re truly about at their core (or their Heart & Soul).

#2 – We care about the people who work here and want to make sure they feel the love  in their Heart & Soul so that together we can come up with groundbreaking ideas that leave a lasting mark on our industry.

With great partners and great people, we come up with Bold, Revolutionary and Unforgettable storytelling ideas that go beyond mere marketing tactics. We deliver our creative ideas to real people in real time and that translates into real impactful results.

The Opportunity

Heart & Soul is one of the hottest young shops in the country and as our rolodex (sorry for making you Google that one, Gen Z) continues to grow with Local, Regional and National clients, we’re in search of a Senior Art Director to become another incredibly valued member of our creative team. 

The Perfect Candidate is…

A visionary who can deliver incredible work that breathes new life into brands big and small. Someone with the ability to blend enthusiasm with precision, paired with a keen eye for design and detail. Someone who is not just well-versed in a wide range of marketing initiatives, but who can seamlessly adapt to diverse clients, their unique needs, and their individual styles. Someone who thrives in creating attention-grabbing and thumb-stopping pieces of work. 

Core Responsibilities

This is a chance to partner with our Associate Creative Director (who has a copy background) to deliver fresh concepts for both new and existing brand campaigns and projects. Your responsibilities will include:

• Knowing our clients, their products, and their customers and helping us contribute to making them wildly successful. We take pride in understanding the business and customers of our clients.
• Bringing your biggest and your best everyday as you develop breakthrough marketing campaigns.
• Being flexible, nimble, resourceful and having fun—after all, this is advertising, not brain surgery.
• Being fun to work with. We’re going to spend a lot of time together, so we should enjoy working together for many hours a day.
• Being passionate about helping our clients win.
• Studying and understanding target audiences and strategic positions to create on-brand and relevant ideas.
• Developing ideas, concepts, storyboards and designs that are on-strategy and reflect the brand’s personality.
• Working in tandem with our copywriters to develop campaign themes, territories, and concepts.
• Presenting new ideas to team members and to clients (as needed).
• Monitoring projects through all phases of production and taking work from concept through final execution.
• Collaborating with the greater team on broader initiatives and design needs.
• Assisting in preparing materials necessary for client presentations.
• Managing a team of other graphic designers and production artists.
• Planning, concepting and managing social media content shoots.
• Adhering to client budgets and time constraints.

Qualifications:

• EXPERIENCE: 4-5 years of related Art Direction experience in an agency setting.
• A digital portfolio of your work required
• Past production experience on set shooting videos for social, online video and/or TV preferred
• DESIGN SKILLS: Expert at Adobe Creative Suite, specifically Illustrator, Photoshop, and InDesign. Strong visual knowledge of composition, color theory, and typography.
• TECHNICAL KNOWLEDGE: Knowledge of emerging design technologies and trends, including web and mobile design, UI/UX design, and digital marketing.
• LEADERSHIP SKILLS: The ability to lead and inspire creative teams, providing direction, feedback, and mentorship to junior designers. We want to see how you take pride in your own work but also in the team working for you.
• PROBLEM SOLVING: Change happens no matter how well planned we are.  You must be battle tested and able to address design challenges and make creative decisions that align with project goals.
• PRESENTATION SKILLS:  This is showbusiness and you must be able to sell your ideas, internally to your ACD and CCO, and also to our clients. So, in addition to amazing Google Slides design skills you must also be able to shine on zoom or in an in-person presentation!
• EDUCATION: A minimum of an associates (2-year) degree in advertising/communication design, or visual arts. A bachelor (4-year) degree is preferred.

Bonus Points:

• Knowledge of editing and animating in Adobe Premiere and After Effects is a huge plus.
• Passion for your craft, desire to do more and get better.
• You’re someone with a big heart who wants to make a big difference through creativity that changes the way people think, feel, and live. 
• For you, culture matters and kindness counts.

Heart & Soul Marketing