TimesOfAI

Job Overview:

As the Paid Media Manager at TimesOfAI, you will be responsible for planning, executing, and optimizing paid media campaigns across various platforms. The ideal candidate will have a strong background in digital marketing, with a focus on data-driven decision-making and the ability to analyze and optimize campaigns for maximum impact.

Key Responsibilities:

• Develop and implement paid media strategies aligned with overall marketing objectives.
• Collaborate with cross-functional teams to ensure campaign alignment with content and brand messaging.
• Oversee and manage campaigns on platforms such as Google Ads, Facebook, LinkedIn, and others.
• Monitor budgets, bid strategies, and audience targeting to optimize campaign performance.
• Utilize analytics tools to track, analyze, and report on key performance metrics.
• Provide actionable insights and recommendations based on campaign performance.
• Conduct A/B testing and other experiments to improve ad creative, targeting, and overall campaign performance.
• Implement continuous optimization strategies to maximize ROI.
• Manage and allocate advertising budgets effectively to achieve campaign goals.
• Forecast and report on spending against budget.

Qualifications:

• Bachelor’s degree in marketing, business, or a related field.
• Proven experience in managing paid media campaigns, preferably in the digital publishing or news industry.
• Proficiency in using advertising platforms such as Google Ads, Facebook Business Manager, LinkedIn Ads, etc.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Excellent communication and collaboration skills.

TimesOfAI