Lloyd Morgan China

Responsibilities

• Develop and execute a comprehensive brand strategy that aligns with business objectives, ensuring a consistent and compelling brand identity.
• Lead the creation and curation of high-quality content across various channels, maintaining brand messaging and storytelling.
• Oversee the development and execution of brand campaigns, ensuring alignment with overall marketing strategies.
• Collaborate with cross-functional teams to integrate brand strategies across the organization.
• Conduct market research to identify industry trends, consumer insights, and opportunities for brand differentiation.
• Monitor content performance metrics, providing insights for continuous improvement and optimization.
• Stay informed on cultural shifts and industry trends to ensure the brand remains relevant and resonates with the target audience.
• Work closely with internal and external creative teams to develop innovative and engaging content that reflects the brand’s values and positioning.

Qualifications

• Proven experience in brand strategy development and execution, preferably in the fashion or retail industry.
• Strong understanding of content creation, storytelling, and brand messaging.
• Excellent written and verbal communication skills.
• Editorial background with experience in creating compelling narratives.
• Ability to lead and mentor a team, fostering a collaborative and creative work environment.
• Experience in collaborating with cross-functional teams and managing stakeholders.
• Strategic thinker with a keen eye for brand positioning and differentiation.
• Analytical skills for interpreting data and making informed decisions.
• Ability to thrive in a fast-paced environment and meet tight deadlines.
• Creative mindset with a passion for staying updated on industry trends and cultural shifts.

Lloyd Morgan China