Creative People

Requirements + Information:

Location:

• PST based
• Office locations in SF and LA.
• Remote-first with quarterly travel.

Company size:

• Mid stage ($100m/year revenue) startup in the consumer electronics industry

Compensation:

• $160-$175k base salary
• Equity

*MUST HAVE REQUIREMENTS*

• Hands-on e-commerce background. (I.e. deep, hands-on knowledge of building + scaling CRO strategies)
• Experience owning + leading SEO
• Experience working in-house at a growth-stage startup (please, no agencies).
• *These are must-have requirements to be considered for the role. If you don’t have experience in the above, please refrain from applying to this specific role

Our client partner is seeking an entrepreneurial and analytical driven individual to take their DTC business to the next level. Reporting to the VP of Growth, this Director of Ecommerce will have considerable autonomy and the opportunity to take big swings in crafting & improving the customer journey.

The ideal candidate has excellent communication skills as well as the technical expertise and customer centric mindset to prioritize high impact tests & lead cross-functional projects.

Responsibilities:

• Build a rigorous CRO program to improve AOV, LTV and conversion rates for their products. Drive meaningful improvement with rapid AB testing. Lead a cross-functional team of stakeholders in strategy, roadmap, and execution.
• Improve e-commerce, merchandising and online shopping experience by managing product presentation, inventory & assortment, pricing, page optimization. Work closely with operations and sales teams and collaborate with UI/UX designers, product, and brand.
• Lead website development roadmap. Work with brand, growth, product teams to shape the online shopping experience. Work closely with engineering to implement.
• Own SEO and collaborate with brand and creative teams on content strategies and tactics. Roll out best-in-class SEO practices to improve rankings and discoverability.
• Own landing page optimization & testing. Work closely with paid media teams to optimize.
• Improve the customer post-purchase and drop-off journeys with thoughtful CRM & lifecycle strategies.
• Collaborate with Sales and Marketing on promotion calendar. Work closely with the Director of Amazon to test & learn.
• Monitor customer feedback and reviews to identify areas for improvement and implement enhancements.
• Stay up-to-date with industry trends, competitive landscape, and emerging technologies to maintain a competitive edge.

Requirements

• Bachelor’s degree and 7+ years experience leverage ecommerce strategies to drive revenue
• Proven track record of success in developing and executing e-commerce strategies (including CRO, LPO, merchandising, promotions, SEO) that drive revenue growth and enhance the customer experience.
• Experience managing roadmaps around ecommerce solutions and testing.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Excellent leadership and communication skills, with the ability to collaborate effectively across teams.
• Entrepreneurial mindset with a passion for innovation and continuous improvement.
• Deep expertise in Shopify, Google Analytics, SEO tools. Bonus: Experience with BI and data visualization tools like Amplitude, Metabase, Mixpanel.
• Experience with CRM / Lifecycle strategy and tools is a plus.

Benefits

Their competitive compensation package includes:

• Competitive Salary + Equity Package
• 401K matching
• Wellness, learning, and home-office budgets
• Health, Dental & Vision Medical Plans
• Tremendous autonomy to set the direction of your work
• Unlimited PTO
• Company holidays on the first Friday of every month

Creative People

Location:

• NYC (hybrid 3x a week) *must be in NY

Company:

• Series A CPG startup (health & wellness)

Salary:

• 150k-190k base

*MUST-HAVE REQUIREMENTS*

• Deep understanding of digital marketing when it comes to direct response, lifecycle, paid social & video ads etc.
• Health and wellness or beauty category experience
• Experience managing and mentoring junior creatives

*These are must-have requirements to be considered for the role. If you don’t have experience in the above, please refrain from applying to this specific role

About The Role

As the Creative Director, you will hold a pivotal position in crafting and implementing our brand’s creative strategy. You will be at the helm of a team of talented creatives, guiding them to produce compelling content, visually arresting product designs, and highly effective digital advertising campaigns. Your role will encompass a wide array of responsibilities that contribute to the growth and recognition of our brand.

How You’ll Make an Impact:

• You will lead the charge in developing and articulating the creative vision. This vision will be integral in setting the tone for our brand, ensuring it resonates with our target audience and aligns seamlessly with our core values and objectives.
• Overseeing the development and upkeep of a cohesive visual identity will be one of your key responsibilities. This entails ensuring that all visual elements, from our logo to website, emails, ads and design elements align with our brand’s identity.
• Under your guidance, our content creators will generate a diverse range of high-quality materials. These may include engaging blog posts, captivating social media visuals, informative video content, and other resources designed to educate, engage, and even entertain our audience.
• Staying attuned to industry trends and packaging innovations will be key.
• As a leader, you will manage and mentor a dynamic team of designers, photographers, videographers, and content creators. Your leadership will be instrumental in nurturing a creative and collaborative work environment that sparks innovation and excellence.
• You will oversee the creative budget, meticulously managing resources to ensure that we achieve maximum impact while maintaining cost-effectiveness. Providing financial reports and projections in partnership with Finance and internal teams will be part of your responsibilities.

We’re Excited About Your:

• A Bachelor’s degree or significant relevant work experience is essential. Your proven track record of creative leadership, exceptional design skills, and mastery of design software will set you apart.
• Experience working with internal creative teams at high growth startups
• Experience managing relationships of external marketing agencies
• Agency-side experience–in addition to in-house–is a plus
• A strong grasp of digital marketing, including but not limited to Instagram, TikTok, and
• Youtube advertising, is critical.
• Your excellent communication and presentation skills will empower you to articulate your
• creative vision effectively.
• We look forward to seeing your ability to think both creatively and strategically, a skillset
• that will be pivotal in tackling complex challenges.
• Your robust project management skills and unwavering commitment to running an
• efficient creative production pipeline are vital for success.
• Exceptional about moving work forward with an exceptional taste
• Ability to concept an idea in reference to a brief while maintaining creativity

Creative People

Location:

• Remote (with quarterly travel)

Company:

• Series B CPG startup (food & bev)

Salary:

• 130-150k base (+ annual bonus)

*MUST HAVE REQUIREMENTS*

• Hands-on brand design background
• Deep understanding of Brand and Integrated Marketing
• Experience managing more junior creatives

*These are must-have requirements to be considered for the role. If you don’t have experience in the above, please refrain from applying to this specific role

Position Summary:

We are looking for a highly creative and strategic Brand Creative Director to shape the look & feel, voice, and overall brand experience. You will play a pivotal role in building our creative center of excellence by leading the process of bringing brand voice and creative to life. You will be working as both a team lead and an individual contributor, creating world-class designs while mentoring other designers on the team. You are a results-driven creative and are able to balance creativity with business objectives by thinking strategically about how branding efforts can drive results.

The ideal candidate has a strong grasp on the creative landscape but also has a deep understanding of brand and integrated marketing experience. They are highly in touch with culture, understand brand voice & experience and know how to lead design and creative campaigns and projects from concept to execution.

We are experiencing exciting and explosive growth, so you must be an organized self-starter who is comfortable in a fast-paced environment.

This role will be reporting directly to the Senior Vice President of Marketing.

Responsibilities:

• Conceptualize and develop compelling integrated marketing campaigns that drive results.
• Lead the design and implementation of all marketing materials including digital assets, emails, website, print collateral, packaging designs etc.
• Take ownership of end-to-end brand management processes from ideation to execution.
• Build strong relationships throughout the company in an effort to unify our narrative and amplify our brand across touchpoints.
• Ensure cohesion across all channels.
• Develop scalable processes and best practices, gain buy in with the team and then roll-out.
• Work with internal marketers, copywriters and designers to ensure visual and messaging consistency across all touchpoints, including website, digital and offline advertising, retail and other brand collateral.
• Mentoring and leading external and internal creative team members including agencies & contractors.
• Oversee photoshoots and provide art direction support when needed.

Requirements:

• Graphic Design background; ideally a BFA in Design.
• Customer-first mindset with the ability to translate complex topics into consumer-friendly brand experiences using messaging and visual design.
• Proven track record in successfully developing and growing brands in a fast-paced startup environment.
• Experience and appreciation for rigorously testing & optimizing creative to deliver on sales goals and performance KPIs.
• Highly collaborative and able to partner with and support the needs of a range of internal stakeholders.
• Passion for design. You stay current and ahead of the latest design trends and digital advancements.
• Ability to translate high-level feedback into actionable insights, while maintaining your POV as a lead.
• An outstanding portfolio showcasing exceptional design and successful marketing campaigns.

Creative People