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Overview:
The Vertical & Product Marketing Manager is responsible for developing and implementing strategic marketing initiatives to promote company products and services within specific industry verticals in the US and Canada. This role involves conducting market research, identifying target audiences, and creating tailored marketing campaigns to drive demand and generate leads. The Vertical and Product Marketing Manager collaborates with cross-functional teams to align marketing efforts with product development, sales objectives, and overall business goals.
Responsibilities/Essential Functions:
· Develop, present, and execute marketing strategies to promote company products and solutions within targeted industry verticals.
· Complete opportunity assessment with financial analysis of impact to business, and key action items to deliver on goals by collaborating with Finance.
· Conduct market research to identify industry trends, customer needs, and competitive landscape by working with Analytics & Research team
· Define target buyer and develop messaging, positioning, and value propositions for each vertical market segment.
· Create and manage marketing campaigns, including content development, advertising, email marketing, and social media outreach in close collaboration with the Brand and Digital teams.
· Collaborate with Merchandising/Manufacturing, Procurement and Sales teams to understand product features, benefits, and competitive differentiation.
· Develop marketing collateral, such as sell sheets, presentations, case studies, whitepapers, and solution briefs, to support sales efforts.
· Plan and execute industry-specific events and tradeshows to engage target audiences and generate leads.
· Track and analyze marketing performance metrics, including lead generation, conversion rates, and pipeline contribution.
· Provide market feedback and insights to inform product roadmap prioritization and strategies.
· Stay informed about industry trends, emerging technologies, and competitive developments to identify opportunities and threats.
Knowledge/Skills/Abilities:
· Deep understanding of marketing principles, strategies, and tactics.
· Strong analytical skills with the ability to interpret market data and customer insights.
· Excellent communication and presentation skills, with the ability to effectively articulate complex concepts.
· Experience developing marketing campaigns and content for specific target audiences.
· Proficiency in marketing automation platforms, CRM systems, and analytics tools.
· Ability to work collaboratively with cross-functional teams and external partners.
· Results-oriented mindset with a focus on driving measurable business outcomes.
· Industry knowledge and experience in relevant vertical markets is a plus.
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Experience/Qualifications:
· Bachelor’s Degree in Marketing, Business Administration, or similar business-related field; MBA preferred.
· 6+ years of experience in product marketing, vertical marketing, field marketing or related roles.
Benefits: Vestis offers a wide array of comprehensive benefit programs and services including medical, dental, vision, short and long term disability, basic life insurance, and paid parental leave. Employees are able to enroll in the company’s 401k plan. Employees are eligible for 80 hours of vacation, 16 hours of floating holidays, and paid sick time every year. Employees will also receive 9 paid holidays throughout the calendar year.
Compensation: The salary for this position ranges from $85,000 to $135,000, depending on circumstances including an applicant’s skills and qualifications, certain degrees and certifications, prior job experience, market data, and other relevant factors.
Vestis Corporation