We’re looking for a unique, energetic & driven marketer who shares our love for all things plant-powered. You’ll be managing the daily marketing activities of the brand and taking the lead on communication & brand growth. This is a hands-on role where you’ll be an integral part of a fast growing, purpose-led, sustainable f&b brand.
Starting salary: £35,000+
Starting date: March 2023.Â
What you’ll be doing in a snapshot:
- Formulate grounded’s ongoing marketing strategy
- Work closely with the founders to drive overall brand awareness and salesÂ
- Oversee & execute all brand and marketing endeavours (on and offline)
- Engage with the target audience and find new niches and opportunities
- Track and analyse the performance of all campaigns
And specifically:
- Oversee social media accounts & content – manage consistency, and execute social media plans with our creative director, ensuring relevancy, great story telling, engaging content, applicable influencer relationships and overall out of the box thinking
- Paid Campaigns– understand campaign strategy and liaise with external campaign managers
- Emails – manage & maintain email campaigns through klaviyo
- PR – manage Publicity & appearances in press and other media, liaising with freelance PR manager to ensure commitment and evidence of meeting kpis
- Marketing materials – Managing all designed & printed marketing materialsÂ
- Shopper marketing – Help increase sales & activation in-stores. Online & offline, across independents and grocery, including sampling
- Events – Sourcing, organising and running all trade and consumer eventsÂ
- Collaborative opportunities – seeking these to further raise Grounded’s profile
- Budgeting – Help prepare and manage the marketing budget on a quarterly and annual basis
- Reporting – Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Website – Ongoing management of shopify site including Blog posts & recipes, homepage refreshes & product updates
Requirements
- 2+ year’s experience (ideally within a SME f&b brand)
- Passion for brand & marketing, with the potential and attitude required to learnÂ
- Demonstrable passion for plant-based f&B
- Experience in identifying target audiences and in creatively devising marketing campaigns that engage, educate and motivate
- Some knowledge of website and social media analytics tools and platformsÂ
- A strong sense of design aesthetics and a love for great copy
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Bsc/msc degree in Marketing or related field
- A deep resonance with the brand ethos (shared on application).
GROUNDED®
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We are looking for real couples to tell us their love stories on a new online comedy show. On this show, we follow two well known comedy/reality stars, as they chat to real couples and find out about the journey of their love life.
We are looking specifically for couples whose love stories might not always have been given a platform, these could be couples from the LGBTQ community, they could be interracial couples or even been apart of an arranged marriage. But the possibilities are endless!
The shoot is next Tuesday 9th in London (you do not need to be London based but we willing to travel in) so please urgently get in touch. All necessary covid precautions are being taken so the shoot can go ahead safely for cast and crew. Each couple will be paid £300 for 3 hours of their time.
TO APPLY; Please email love@garrettcasting.com with info about you and your partner and how you met, along with some pictures.
www.garrettcasting.com