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Entertainment NewsMovie Studios Struggling to Get Younger People to Go to the Movies

Movie Studios Struggling to Get Younger People to Go to the Movies

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Younger people are not going to the movies anymore.

Nielsen Study shows that younger consumers are going to the movies at lot less. According to a new report, Hollywood studio executives are struggling to reach younger audiences.

Read more: Study: People Are Getting Desensitized to Sex and Violence in Movies

From The Hollywood Reporter:

Nielsen reported in a report released Thursday that “digitals,” or those between the ages of 12 and 24, saw an average of 7.1 movies in 2014, compared to 8.4 movies in 2013. Those stats mirror what the Motion Pictures Association of America reported earlier this year in its annual 2013 theatrical report.

Those between the ages of 25 and 44 went to more movies than any age group, or 8.1 times, up from 7.7 in 2013. There was a decline in the 45 to 74 age group, who went to the movies 6.7 times in 2013, down from 7.2 times last year.

The report points out that younger audiences are streaming movies and TV shows instead of visiting the theaters. In addition, younger audiences are watching at least two feature-films a day but, they are not going to the movies to do it.

Read more: Study: People Are No Longer Watching Movie Trailers

“For marketers looking to connect with these young, digitally savvy moviegoers, it’s key to use online sources to build urgency to see the movie at a theater,” said Kathy Benjamin, SVP of client solutions at Nielsen Content.

“Social is especially important because, for digitals, seeing a movie is a means to a ‘social’. They may not know what kind of movies they want from Hollywood, but there’s one thing they definitely don’t want: to be left out of the conversation.

Read more: Study: Hispanic Women are Today’s Most Devoted Moviegoers

What do you think? Discuss this story with fellow Project Casting fans on Facebook. On Twitter, follow us at @projectcasting.

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Megan Dianehttps://www.projectcasting.com
Hi, I'm Megan Browne, the Head of Partnerships at Project Casting - a job board for the entertainment industry. As Head of Partnerships, I help businesses find the best talent for their influencer campaigns, photo shoots, and film productions. Creating these partnerships has enabled me to help businesses scale and reach their true potential. I'm excited to continue driving growth by connecting people with projects they're passionate about.

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