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Entertainment NewsJennifer Lopez Cancels Shows from 'This Is Me…Now' Tour Due to Sluggish...

Jennifer Lopez Cancels Shows from ‘This Is Me…Now’ Tour Due to Sluggish Ticket Sales

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Renowned pop icon and actress Jennifer Lopez recently canceled a cluster of her upcoming North American tour dates due to poor ticket sales. The news follows the release of Lopez’s romantic drama musical film, “This Is Me…Now: A Love Story,” and her new album, also titled “This Is Me…Now,” which serves as a visual accompaniment to the movie.

Key Takeaways:

– Jennifer Lopez cancels some shows from her “This Is Me…Now” Tour due to low demand for tickets.
– The pop icon self-financed the making of her album, film, and documentary, spending roughly $20 million.
– Taylor Swift’s Eras Tour records massive success, leading to comparisons.
– Jennifer Lopez’s new album and documentary are available on Amazon Prime Video.

Cancellation Amid Low Ticket Demand

According to Variety, Lopez called off seven shows scheduled between August 20 and 31 in cities like Cleveland, Nashville, Atlanta, Tampa, New Orleans, Raleigh, and Houston. This is amid concerns that a significant chunk of her “This Is Me…Now: The Tour” tickets are unsold. The singer-actress has roughly 30 shows yet to occur. While she has not stated why she canceled the concerts, she took to social media to share an updated list of shows, leaving many fans disappointed and bemused.

Lackluster Album Response a Contributing Factor?

Jennifer Lopez’s latest album is the follow-up to her 2002 “This is Me…Then” LP which had a brief stint on the Billboard 200 album chart before vanishing. The modest performance of the album seems to have affected the demand for the tour’s ticket sales, leading to some shows’ cancellation.

Comparison with Taylor Swift’s Eras Tour

With these developments, instant comparisons have been drawn to Taylor Swift’s massively successful “Eras Tour” which captured public attention and made approximately a billion dollars. Despite the tickets being handled by multiple ticket agencies worldwide, the tour set a record-breaking demand for the tickets, selling out within hours.

“This Is Me…Now” a Self- Financed Project

In a conversation with Variety, Jennifer Lopez revealed that she self-financed the “This Is Me…Now” project, which includes the new album, film, and a related documentary. The entire project cost her around $20 million to bring to life, with Amazon buying it later. Lopez braved through monetary challenges and budget overruns maintaining that the project was crucial enough to warrant the investment.

Narrative Driven by Lopez’s Journey

Elaine Goldsmith-Thomas, Lopez’s longtime producing partner provided insights into the project revealing that the narrative draws heavily from Lopez’s own journey. While many believed Affleck would be at the center of the narrative, the storyline largely resonates with the experiences Lopez underwent over the past two decades.

Streaming Now on Amazon Prime Video

The romantic drama musical film “This Is Me…Now: A Love Story”, and it’s accompanying documentary “The Greatest Love Story Never Told”, offer fascinating insights into Jennifer Lopez’s life and career. They are now available for streaming on Amazon Prime Video. Despite the recent setback with the tour, Lopez continues to remain one of the most influential figures in the global entertainment industry, cementing her status as a beloved pop icon.

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Megan Dianehttps://www.projectcasting.com
Hi, I'm Megan Browne, the Head of Partnerships at Project Casting - a job board for the entertainment industry. As Head of Partnerships, I help businesses find the best talent for their influencer campaigns, photo shoots, and film productions. Creating these partnerships has enabled me to help businesses scale and reach their true potential. I'm excited to continue driving growth by connecting people with projects they're passionate about.

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