$5,000 Coca-Cola commercial casting call: A tribute to Filipino balikbayan tradition in Toronto, CA.
In a city as culturally diverse as Toronto, the stories of different communities intertwine, creating a rich tapestry of experiences. Coca-Cola has launched an exciting new campaign that pays homage to one such vibrant tradition: the Filipino practice of sending Balikbayan boxes. This campaign is not just about advertising; it celebrates the Filipino spirit and the profound connection between families separated by miles but united in heart.
Coca-Cola is inviting Filipinos living in the Greater Toronto Area (GTA) to be part of a heartwarming commercial. The focus is on the deeply cherished Balikbayan tradition, where families send packages of love and care to their relatives in the Philippines. It’s a practice that resonates with thousands of Filipinos in Toronto, symbolizing the emotional bond that spans continents.
The selected participants will engage in a filming session in Toronto, capturing the thoughtful and loving process of preparing a Balikbayan box. They are encouraged to share personal stories and experiences related to this tradition, adding a layer of authenticity and emotion to the campaign. Moreover, the joyous moment of their family members in the Philippines receiving and opening these boxes will also be filmed, highlighting the joy and anticipation that defines this tradition.
To participate in this unique opportunity, one must be a Filipino adult residing in the GTA with family, preferably in Manila or within a two-hour radius. Both the participants and their families in the Philippines should be comfortable with the filming process. This campaign seeks real stories and genuine emotions, extending its invitation to non-actors and real families.
The compensation for this heart-touching endeavor is as generous as the concept itself. Selected families will receive $5,000 and an additional $2,000 CAD worth of items from Coca-Cola to include in their Balikbayan box. Additionally, location fees of $1,500 for filming in Toronto and $750 for filming in the Philippines are also part of the package.
This Coca-Cola campaign is more than just a commercial; it celebrates Filipino culture, the essence of family ties, and the joy of giving. It’s an opportunity for the Filipino community in Toronto to showcase their traditions and stories on an international platform, creating a sense of pride and belonging. For those interested, this casting call is a unique chance to represent their heritage and share a slice of their life with the world.
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Check out the casting call breakdown below to audition for a role in the upcoming casting call.
$5,000 Coca-Cola Commercial Casting Call
Job Description: We are excited to announce a unique opportunity for Filipinos in Toronto to participate in an upcoming Coca-Cola campaign. This campaign is centered around the heartfelt tradition of sending Balikbayan gift boxes to families in the Philippines. We aim to capture the authentic experience of Filipinos in Toronto as they prepare and send these boxes of love and care to their families back home.
Job Responsibilities:
- Participate in a filming session in Toronto, showcasing the process of preparing a Balikbayan box.
- Be open to sharing personal stories and experiences related to the Balikbayan tradition.
- Collaborate with the production team to ensure an authentic representation of your story.
- Allow the filming of the box’s reception and opening by your family members in the Philippines.
Requirements:
- Must be a Filipino adult residing in the Greater Toronto Area (GTA).
- Have family in the Philippines, preferably in Manila or within a two-hour radius.
- Both you and your family must be comfortable with being filmed for the campaign.
- This project is open to non-actors; we seek genuine stories and real families.
Compensation:
- Selected families will receive $5,000.
- An additional $2,000 worth of items from Coca-Cola will be provided to include in your Balikbayan box.
- Location fees are $1,500 for filming in Toronto and $750 for filming in the Philippines.
Interested? Apply Now!
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