Sony Pictures plans on producing a feature film series based on the Mattel toy collection Barbie.
According to Deadline, Sony pictures believes they have what will be the next global franchise. The studio has just partnered with Mattel on a live-action comedy surrounding the popular toy collection Barbie.
This top-selling fashion doll will soon hit the silver screen as production is ramping up.
This is no development deal, it’s all moving very quickly. Studio chief Amy Pascal oversaw this deal herself, along with production president Hannah Minghella, and this movie is getting made. Jenny Bicks is writing the script and the intention is to begin production before year’s end.
The film will be produced by Walter Parkes and Laurie MacDonald, who are also rebooting Men In Black for the studio. The exec producers are Parkes+MacDonald president Marc Resteghnini and Julia Pistor for Mattel’s Playground Productions.
Nowadays, production companies like movie franchises. The ability of making several sequels is what Hollywood executives like to hear and after the success of “The Lego Movie” Sony pictures is confident that they can produce a live-action comedy franchise.
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