Netflix is truly a force to be reckoned with.
With millions of subscribers from all over the world and millions of people cutting their cable cords to watch movies and TV shows on Netflix, cable companies are struggling to figure out how to compete with the streaming service. Consequently, cable companies are actually showing fewer advertisements.
Major TV networks are so scared of Netflix they are cutting the number of TV ads, according to Business Insider.
Companies like Time Warner, Fox and Viacom have stopped trying to put as many ads in your face in order to keep younger viewers, who are deciding to watch TV shows on Netflix and Hulu instead.
Time Warner’s CEO revealed his plan to cut the number of advertisements in half for primetime TV shows starting next years, on its channel “truTV.”
If this works, Time Warner will try it on other channels like TBS, TNT, and CNN, according to Bloomberg.
“We know one of the benefits of an ecosystem like Netflix is its lack of advertising,” Howard Shimmel, a chief research officer at Time Warner, told Bloomberg. “Consumers are being trained there are places they can go to avoid ads.”
Once you get used to not seeing ads, the TV shows that still have ads become more and more annoying.
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