Kevin Hart, the renowned comedian and actor, is making waves in the entertainment industry once again. His media company, Hartbeat, has announced plans to establish an office in Atlanta’s bustling Midtown area. This move signifies the growing allure of Atlanta as a hub for entertainment businesses.
Key Takeaways:
- Kevin Hart’s Hartbeat media company is expanding to Atlanta.
- The company will occupy approximately 11,500 square feet at T3 West Midtown.
- The new office could cost around $675,000 for its build-out.
- The Atlanta location will feature executive offices, conference rooms, collaboration areas, and a podcast studio.
- Hartbeat’s expansion is a testament to Georgia’s rising status as a top U.S. filming location and content creation hub.
A Strategic Move to Midtown
Hartbeat’s decision to set up shop in Midtown Atlanta is not an isolated one. The area has recently seen an influx of California-based entertainment companies establishing their presence. Hartbeat will be joining the likes of the United Talent Agency (UTA), which also opened an office in Midtown this year. UTA boasts a star-studded clientele, including celebrities like Ben Stiller and Will Ferrell.
Hartbeat’s Growth and Vision
Earlier in April 2022, Hart took the strategic step of merging his two entertainment ventures, Hartbeat Productions and Laugh Out Loud. This merger birthed the unified entity known as Hartbeat. The company didn’t just stop at restructuring; it also secured a whopping $100 million investment from the private equity firm, Abry Partners.
Under the leadership of CEO Thai Randolph, Hartbeat has shown remarkable growth. The company has doubled its team size and has a staggering 70 projects in the pipeline. Randolph encapsulated the company’s mission, stating, “Hartbeat is creating and distributing comedic entertainment that brings people together through a universal connective tissue: laughter.”
Georgia: The New Entertainment Mecca
Georgia’s appeal to the entertainment industry isn’t just about its scenic locales. The state offers attractive tax incentives, making it a cost-effective alternative to traditional entertainment capitals like Los Angeles and New York. Ty Walker, the senior vice president and head of physical production at Hartbeat, praised Georgia’s approach to the entertainment business. He highlighted the state’s understanding of the economic value the industry brings, rather than just focusing on tax breaks.
Conclusion
Hartbeat’s move to Atlanta is more than just a business decision; it’s a testament to the city’s growing influence in the entertainment world. As more companies recognize the potential and benefits of operating in Georgia, the state is poised to solidify its reputation as a leading hub for film and content creation.
