According to reports, midsize PR firms face unprecedented challenges as the entertainment industry grapples with the first dual strike of writers and actors in over six decades. With actors restricted from promotional activities, many have put their publicist arrangements on hold, causing a severe financial squeeze for these agencies. Even large PR firms are not immune to the impact, leading to a collective struggle within the PR community. Amid this crisis, SAG-AFTRA and publicists are set to meet in hopes of finding a resolution. This article delves into the midsize PR firms’ predicament and journey toward survival during these testing times.
Veteran film publicist Bruce Feldman of Clein + Feldman reminisces about the early days of their PR firm when they worked with minimal overhead and achieved financial success. He observes that the two ways to thrive in the movie PR business are to either remain small and discreet or grow significantly within a larger organization. However, the ongoing strikes have disrupted this equilibrium, leaving midsize agencies caught in the crossfire.
As actors abstain from promotional activities, midsize PR firms are experiencing a sharp decline in revenue, with some reporting an 80% drop compared to pre-strike levels. Several agencies are confronting the possibility of layoffs, causing distress among employees and owners. Some boutique firms are exploring new client opportunities and diligently managing overhead costs. While the outlook remains uncertain, they hope to sustain operations until September or October.
Jordyn Palos, the founder, and CEO of Persona PR, is addressing the collateral damage brought on by the strikes. Representing prominent figures like Quinta Brunson and Justin Hartley, her firm has felt the impact. She emphasizes her support for the strikes while drawing attention to the broader implications for individuals outside of SAG. Through her heartfelt message on Instagram, she urges greater awareness and dialogue to limit the damage caused by these shutdowns.
Beyond midsize firms, even larger PR agencies are experiencing the repercussions of the strike. A publicist from one of these firms compares the situation to the challenges faced during the COVID pandemic, highlighting the severity of the crisis for the entire PR community.
In response to the critical situation the PR community faces, Hollywood’s PR firms have been invited to a Zoom meeting with Pamela Greenwalt, SAG-AFTRA’s chief communications/marketing. This gathering aims to provide a briefing and facilitate a Q&A session, fostering dialogue and seeking potential solutions.
As the strike disrupts the entertainment industry, midsize PR firms are grappling with financial challenges and the prospect of layoffs. Despite the uncertainty, publicists like Jordyn Palos voice their concerns, hoping for a collective understanding of the broader impact. The upcoming meeting with SAG-AFTRA offers hope, presenting an opportunity for dialogue and collaboration to find a resolution that benefits all stakeholders.
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