Rob Kardashian's Rob & Chyna breaks cable ratings records.
If you thought Keeping Up With the Kardashians trend was coming to an end, then I'm sorry to let you know that this is just the beginning.
According to Deadline.com, Rob & Chyna premiere sets a cable ratings record with 2.7 million viewers.
That makes it cable's most watched unscripted launch this year among adults 18-34, women 18-34 and women 18-49, E! boasts, adding that it marks the second consecutive year E! has delivered cable's biggest unscripted series debut. The other also is Kardashian related, being the I Am Cait debut in 2015; it ran for two seasons.
Rob & Chyna was also the most tweeted non-sports TV series on Sunday, E! pointed out. The six episode- one hour TV series will continue to air on Sundays at 9 PM this fall on the E! network.
What do you think? Discuss this story with fellow Project Casting fans on Facebook. On Twitter, follow us at @projectcasting.
