Want better matches? Tinder wants you to pay before better matches appear.
During the Forbes 30 Under 30 Summit, a meeting with “the world's brightest young game changers” Tinder CEO Sean Rad announced that his dating app will start offering a paid premium option in early November.
They did not release how much it will cost, but did announce that the new service will offer users “more match-making powers”.
Currently location based, Tinder lets you swipe though an endless stream of photos of people looking to meet up–but only the city you're currently in. The new premium service will likely let users break away from location limits and expand their Tinder reach. “We are adding features users have been begging us for,” said Rad. “They will offer so much value we think users are willing to pay for them.”
Rad says there will be no changes to the current, free Tinder app. Tinder has been growing like crazy. Rad won't comment on user numbers but did say that people now swipe through 1.2 billion Tinder profiles a day–that's billion with a B. He also says that each day Tinder makes more than 15 million matches. [Forbes]
Tinder was expected to start charging more in the future. OkCupid, Match, HowAboutWe owner and majority stakeholder in Tinder has taken over online dating and plans on expanding onto other platforms.
Tinder is looking forward to matchmaking you with things other than people.
Rad wouldn't give me specifics but hinted that one of the new features will focus on travel and could help Tinder move into markets beyond dating.
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