Step Into Your Future as a (Highly-Compensated) Content Creator.
Are you yearning to become a successful content creator – one that gets paid handsomely? If so, your search is over! I assure you you’re in the perfect place.
Content creators, independent or employed by a company, are in high demand, and it doesn’t appear to be slowing down any time soon.
This post will dive into the meaning of being a content creator and how you can make it your own. We will also provide an easy-to-follow guide on becoming a successful content creator with tips on what to add to your resume and recommending essential tools for getting started!
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What is a content creator?
Anyone can be a content creator, whether it’s on Instagram or TikTok. But professional content creators know how to make the most of their digital platforms and use them to build an engaged audience and earn money from their creations.
In recent years, the concept of ‘content creation’ has become increasingly popularized- particularly concerning social media. However, content-making is a practice that has existed long before; journalists, painters, and sculptors all fall into this category. You can even go as far back in time as our ancestors, who left their mark through cave paintings – essentially becoming the world’s first influencers! Genuinely remarkable what these Stone Age influencers achieved.
If you’re reading Hootsuite’s blog, creating digital content is your interest. We’ve put together a few common types of digital content creators to help guide you on your journey.
Note: Many content creators find themselves in multiple categories simultaneously, such as being an influencer and a photographer or even all three – a vlogger, influencer, and photographer.
Influencers or brand ambassadors
Brand monetization is ideal for entrepreneurs, speakers, and content creators who wish to promote their brands. As influencers or ambassadors of your product or service, you have the potential to make money off of what it is that you love doing most! From life coaches to public relations professionals–if there’s a way you can benefit from leveraging your skills and talents online–you stand the chance of becoming a successful Influencer.
You’ll become a master of all trades in content creation, managing everything from taking photos and videos to crafting captions and designing your social media strategy.
Social media managers
The term’ social media manager’ encompasses various social media-related responsibilities, making it a highly versatile and adaptable job title.
A social media manager plays a pivotal role in the success of any organization, as they are responsible for managing every aspect of their client’s social presence. From crafting engaging content to developing and executing strategic campaigns, these professionals offer an invaluable service to businesses looking to maximize their reach on various digital platforms. Additionally, they also monitor conversations on social channels and provide reports that accurately track changes in engagement levels over time.
If you are new to freelance social media management, be prepared to take on various content creation projects. To simplify your life, save these customizable social media templates for reference and use! As experienced professionals often niche down their expertise, start by broadening your horizons in the field – bookmarking these templates is an excellent place to begin!
Writers
Writers of digital copy and content have an extensive range of opportunities to make money. From penning blog posts, articles, whitepapers, or e-books to scripting voiceovers, social media messages, or email promotions – the potential is immense! You can produce web copy, news pieces, and brochures for maximum income generation. The possibilities are boundless; as I used to tell my mother, any industry would thrive with a great writer in its corner.
To become a successful copy or content writer, it is essential to hone your skillset to create dynamic and captivating pieces. Writing will be necessary; photography can also play a crucial role in creating eye-catching imagery for platforms such as Instagram.
Photographers and videographers
The digital age always needs talented photographers and videographers, as social media applications require captivating visuals to engage users.
Becoming an Instagram content creator can be highly beneficial for those in the photo and video freelancing industry. Additionally, many well-known brands outsource some of their digital asset production to reputable creators.
Moreover, stock imagery sites are always on the lookout for creative images. Websites, blogs, and e-commerce stores present limitless opportunities to showcase your talents as a photographer.
Vloggers and streamers
Are you eager to discover how to monetize your daily life? If so, vlogging or streaming could be the perfect fit for you.
Despite the similarity, vlogging and blogging are two different activities: a vlogger produces video blogs for public consumption. Whether broadcasting their activities live or recording and posting later, streamers offer a unique type of entertainment. Video gaming, tutorials, and interviews are just some of the many options available to engage with an audience in real time!
Let us take Rachel Aust as an example. She shares vlogs on her YouTube channel that feature her everyday life and experiences.
Designers and artists
Artists and designers have consistently been pioneers in visual expression, but they must hone their skills further to convey messages within the digital landscape effectively.
To ensure your success, you must become an expert at story-telling, mastering the use of color, light, and composition to craft visually captivating content.
Instagram is a perfect platform to express creativity and show off your designs. You can reach an expansive set of people and create excitement around your brand through an aesthetically pleasing feed. Many designers use Instagram as their portfolio to display their work effectively!
How much do content creators got paid in 2022?
As we established earlier in this article, the possibilities for content creation are limitless. Calculating a content creator’s standard salary is tricky without delving into specifics. Rates may vary depending on location, medium, and specialization; you can earn more if you focus your efforts within one niche industry sector. All in all, pinpointing an accurate figure of average wages is difficult due to these numerous factors at play.
According to Glassdoor, the standard yearly salary for Canadian content creators is an impressive $47,830, and Americans expect a slightly higher average of $48,082. However, ZipRecruiter reports that US-based content creators are paid even more highly at around $50,837 – making it clear why this role has become so popular in recent years!
However, such a sweeping statement doesn’t do justice to the various payment structures for content creators across different platforms. If you’re looking to make money from YouTube, for example, each advertisement view could fetch you between $0.01 and $0.03! Imagine the potential of earning approximately $18 for every 1,000 views. Furthermore, MintLife revealed that YouTube stars with a subscriber count of at least one million typically make around $60K annually!
Content creators, if you want to monetize your work and amplify your income, forming profitable collaborations with brands is the way to go. For example, TikTok influencer MrBeast earned an astounding $54 million in 2021 through brand sponsorships alone! And for those on TikTok specifically, it’s possible to make as much as $80K or more from just one partnership deal. There are immense financial rewards available when you partner up with a relevant brand – making this avenue something that all content creators should consider exploring.
Instagram users with more than one million followers can make anywhere from $10,000 up to a staggering $1 million for just one post! If you have between 10,000 and 50,000 followers on Instagram, your posts can earn an average pay range of approximately $100-$500.
For TikTok and Instagram influencers, setting up a Patreon account is an excellent way to monetize your brand further. You’ll be able to convert followers into subscribers and make additional money each month—likely between $50-$250 for micro-influencers. Creating a Patreon account can help you maximize the success of your online presence!
Are you dreaming of becoming a content creator? If so, this guide is perfect for you! Check out these four easy steps to launch your journey.
Step 1: Sharpen Your Talents
By this point, you likely have an idea of the content creator you want to become. Now it’s time for you to sharpen and cultivate your skillset to stand out from the crowd!
If you’re interested in becoming a copywriter, why not practice your craft by taking on a mock creative brief from one of the brands you know and love? It’s an excellent way to showcase your skills! Need to promote a new shoe launch? You can craft a product description, social media post, and headline for the campaign. For those interested in graphic design, create an eye-catching mock advertisement that will have customers wanting more! To further hone your content creation skills, consider taking online courses or reach out to other successful content creators whose work you admire. Please ask them about their journey, and if they are open to it – please ask for constructive feedback on any projects you’re currently working on.
Step 2: Build an Impressive Portfolio
As you craft and hone your skills, it’s time to showcase them. An online portfolio perfectly displays your most impressive work and attracts potential clients or employers.
Just starting out and still need to demonstrate something? Put forth some theoretical work (that is, create something). Also, if you crafted noteworthy projects while honing your skillsets, please share those here.
Creating a portfolio doesn’t have to be complicated. If you are looking for an easy and cost-free option, consider hosting your portfolio on Wix or Squarespace. A portfolio is still incredibly beneficial, even if you aim to be an influencer rather than a videographer. Would you like to encourage companies to collaborate with you? Could you show them how you have partnered up with other brands?
Remember to connect your social media accounts and ensure that everyone can easily find your contact information. Make it a point to create a persuasive brand pitch deck for efficient business marketing.
Step 3: Put Your All Into It – Start Hustling!
The possibilities for locating prospective customers are virtually endless – from networking online to actively searching job postings or responding to freelancer-needed ads. Don’t let any opportunity pass you by!
You may come across a website in your daily life that needs new banner ads. As an up-and-coming graphic designer, why not take the plunge and email them to showcase your talents? Who knows–you may land yourself a great gig!
Here are five pointers to consider when searching for your next career opportunity:
- If you’re looking to explore freelance opportunities, one of the best places to start is by joining multiple FB Groups. Not only can you find potential jobs through postings in these groups and develop valuable connections with other freelancers, but it also offers an incredible way for clients and workers to connect.
- If you’re a professional photographer, showcase your portfolio or elevator pitch in practical online spaces. For those specializing in travel photography, looking for related communities and forums is an effective way to get yourself out there!
- Content marketing Slack groups are a fantastic way to connect and build relationships with like-minded professionals.
- Unearth relevant subreddits like r/copywriting to unlock creative gems.
- Maximize your presence on LinkedIn by creating and sharing posts with keywords related to your sector and occupation.
Step 4: Collect Your Earnings
When you are just starting, pricing yourself can be intimidating. It is essential to research what others in your network with similar experience charge for their services. Remember to underestimate the value of your work and settle for less than what you deserve!
If you’re seeking an in-house role as a content creator within a corporate setting, research industry standards to ensure that your salary expectations stay competitive. That way, you can eliminate job postings with prohibitively high salaries (where your skills may not be up to snuff) and too low (ensure a salary commensurate with the value of your work).
If you’re serious about freelancing, signing written contracts with your clients is essential. These documents should cover the payment structure and any late fees that may apply for delayed payments. This ensures clear expectations between both parties and sets a precedent for future engagements.
Take these four steps, and you will be crowned the content creator of the year by us!
As a content creator, what key elements should you include on your resume to make it stand out?
Whether you’re a freelancer or applying for an in-house position, having a content creator resume is essential to making the right impression. Some freelance clients may even request one during your portfolio review, so it’s best to be prepared!
While building your resume as a content creator, you’ll need to include only the most relevant information about the job you’re applying for. This summer job only needs to be had if being a dog washer also involves taking and posting pictures of adorable puppies online.
If your resume looks thin, consider volunteering. You can seek out meaningful opportunities within your local community that you can contribute to; this will provide critical fodder for content creation on the job application process and give you an edge over other candidates.
If you need help crafting an effective resume for a content creator position, research job descriptions similar to the one you desire. Not only will this give insight into potential duties and expectations, but these descriptions also contain invaluable keywords that can enhance your application!
Are you curious about what a Content Creator Kit is? We can answer that for you if that works for you. A Content Creator Kit comprises various resources and tools to help content creators produce compelling media stories, visuals, and engaging live streams. With these kits, content creators can access high-quality materials that make the production process easier!
Content creator kits may differ from one source to the next. Yet, their fundamental purpose is consistent – to provide content creators with everything they require to create efficient and high-quality content.
To create a successful marketing strategy, you will need suitable materials. Whether you are a social media manager or copywriter, it’s essential to have templates and editorial calendars in your kit. On the other hand, if you are an email marketer or web designer assembling your toolkit should include an expansive library of stock photos and videos!
For streamers and vloggers alike, a content kit is an essential piece of equipment. What would such a setup look like? Think like a camera, tripod, and an external hard drive or memory stick!
Aspiring content creators can quickly obtain the necessary items for a successful streaming journey. Brands such as Canon, specifically with their EOS m200 Content Creator Kit, have already laid out everything you need to get started! This kit includes everything from tripods and microphones to multiple lenses – providing an optimal bundle selection for any streamer.
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