If you have first-hand experience of creating and executing complex CRM campaigns and user journeys, we want to hear from you! Denholm is pleased to be working with a super-premium spirits business, who are currently looking for a CRM & eCommerce Activation Manager to join their team on a 12 month fixed term contract.
Reporting directly to the Head of Digital, you will play a critical role in helping to build strong and lasting relationships with consumers capable of driving meaningful growth; from the initial value exchange to deeper, two-way relationships.
Key responsibilities will include, but are not limited to:
- Translate the CRM and DTC roadmap into tangible actions, events and content to deliver awareness through to advocacy, driving forward opportunities for new data capture and customer retention.
- Refine, analyse and enhance consumer data, defining optimum consumer journeys and mechanics – and resulting deliverables (e.g. content, web development).
- Build and manage all email sends, including the testing and deployment of all consumer campaigns and newsletters using Salesforce Marketing Cloud.
- Manage and deploy a rolling CRM comms calendar across all brands, creating a feedback loop between activity and the rolling annual contact plans.
- Activate a global/ local CRM approach and ensure alignment and adoption of the approach across markets, cascading calendars and content to in-market teams.
- Develop and deploy an ongoing segmentation strategy as well as identifying clear pilots to build automated journeys against specific rules and actions, within the CRM platform and wider Salesforce stack.
- Lead point of contact for the central CRM agency, building understanding of specific brand needs within the agency team to best deliver on strategy and output.
- Facilitate data-driven decision making, with a hands-on, pro-active approach
Key skills and experience we are looking for:
- Minimum of 2 years’ experience in a dedicated CRM & eCommerce role, ideally with broader marketing exposure; including demonstrable expertise in building, executing and analysing CRM campaigns, hands-on confidence in identifying and creating consumer segmentation strategies and journeys and supporting eCommerce growth.
- In-depth working knowledge of enterprise-level email service providers (Salesforce Marketing Cloud and familiarity with wider Salesforce stack preferable).
- Proven ability in managing and building complex email and mobile triggers, marketing automations and consumer journeys with demonstrable digital marketing knowledge.
- Commercially minded with the ability to understand consumer relationships in commercial terms and translate CRM and eCommerce deliverables into tangible value.
- A great communicator and influencer with the ability to build positive relationships both internally and externally.
- Experience using CMS systems, particularly in an eCommerce context, with a foundational level of HTML coding skills.
Sound like you? If so, we’d love to discuss in more detail!
Denholm Associates
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We are looking specifically for couples whose love stories might not always have been given a platform, these could be couples from the LGBTQ community, they could be interracial couples or even been apart of an arranged marriage. But the possibilities are endless!
The shoot is next Tuesday 9th in London (you do not need to be London based but we willing to travel in) so please urgently get in touch. All necessary covid precautions are being taken so the shoot can go ahead safely for cast and crew. Each couple will be paid £300 for 3 hours of their time.
TO APPLY; Please email love@garrettcasting.com with info about you and your partner and how you met, along with some pictures.
www.garrettcasting.com