The Content Producer owns the planning, production and distribution of Santa Cruz’s retailer education and training programs and contributes content and copywriting to the company’s general Marketing efforts. From scripts to websites to social media to written communications, the MCP’s role ranges from actual hands-on writing and production of videos and other assets, to the management and trafficking of such through outside resources. The role places a high priority on consistency in tone, voice and formatting, as well as in developing content calendars for ongoing, sustained efforts across the communication spectrum.
The Content Producer is responsible for executing an annual retailer education plan that ranges from inception to production to implementation and tracking. This person will be the catalyst and evangelist for related deliverables among retail staff, brand and sales reps, customer service and internal staff, as well as similar staff on Global and distributor teams throughout the world.
Additionally, you will assist in continuous monitoring and auditing of all external communications–particularly digital–ensuring content’s brand tone, consistency, and accuracy, as well as currency. You will also serve as an editor for various copy projects, ensuring both the aforementioned consistency as well as ensuring it’s audience appropriate.
Overall Duties and Responsibilities include the following (other duties may be assigned):
Retail Education
- Owns The Manual on-line training system planning, production, implementation, promotion and tracking
- Develops annual Manual production calendar for product, brand, and processes
- Manages video shoots and edits for retail education (The Manual)
- Works with service provider (Sparc) to propagate and promote retailer education modules
- Translates Manual modules into in-person training modules for brand and sales reps to you in a live, in-field setting (The Manual on the road)
- Works closely with Global and distributor counterparts to evangelize and track The Manual use in regional markets
Content Creation
- Helps to identify and produce product storytelling content across a variety of channels (digital, in-store, social, etc.)
- Writes copy, and manages the creation of copy as needed
- Works with Brand and Creative teams to identify locations for related video/photo shoots
- Manages internal and external video production resources for the development of retailer education assets
- Works with Brand and Creative teams to identify and produce product and technical information for digital use
- Writes copy and scripts (or oversees writing), coordinates translations, and manages content lifespan and updates
- Serves as a universal content creator/coordinator/auditor for a variety of media needs, both trade and consumer
- Works with Brand Director to turn annual marketing Playbook content ideas into deliverables
Competencies and Requirements:
- 3+ years of experience in copywriting and content production
- Excellent copywriting and content production experience, preferably in cycling/action sports
- Video production knowledge including: shooting, editing, audio, graphics
- Thorough knowledge of bicycles and related technologies
- Ability to coordinate and manage inside and outside agencies and talent
- Ability to manage editorial calendar, asset archive, and related communication and promotional channels
- Ability to create and manage busy production workflows
- Great attention to detail, and ability to adhere to and enforce style guides
- Flexible mindset with the ability to be creative and adjust tactics on-the-fly
Language Skills: Ability to read and comprehend and explain documents in English. Effectively communicate, verbally and in writing, in English.
Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the overall duties and responsibilities of this job.
Reasonable accommodations may be made to enable otherwise qualified individuals with disabilities to perform the overall duties and responsibilities. While performing the duties of this job, the employee is regularly required to stand, walk, use of hands and fingers, handle, or feel, reach above head with hands and arms, lift, push, climb, stoop, kneel, crouch, and/or crawl, pull, talk and hear. The employee must lift and/or move up to 20 pounds. Vision may be corrected within normal range. The noise level in the work environment is quiet.
Why work here: For over 25 years Santa Cruz Bicycles has tried to do things a bit differently. Our ultimate goal is to consistently build the best bicycles in the world and have fun doing it, but there is a lot more to it than that.
We can offer you great benefits that include 100% paid health, dental and vision insurance, 401K matching, monthly employee events and major discounts on bikes and bike gear. Those parts come with the industry. We can offer you a relaxed working environment, local singletrack, and the opportunity to work with a group of bike enthusiasts in a great place to live. Those parts come with the territory.
But what we really want is what you have to offer us. We want to attract job seekers that are looking for a brand that they can be an integral part of, and not just “a company to work for”. It’s the individual personalities, and the raw enthusiasm for the brand that makes this place special, and that comes directly from the employees of Santa Cruz Bicycles.
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Santa Cruz Bicycles
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