As a Marketing Manager you will bring a strong understanding of marketing in the construction industry, relevant contacts, and industry insight. You must demonstrate a strong interest in construction processes, be highly organized and resourceful, able to function both in complex team environments and independently with a willingness to immerse themselves in the building industry. You must have a passion for people, content marketing, and developing fresh and creative approaches to conveying information.
Marketing Manager Responsibilities:
General Marketing
- Work closely with the management teams, business development, and project pursuit teams to develop and produce high-quality qualification packages, proposals, presentations, web, social media, and other written materials.
- Gather complex or technical information from various sources, synthesize it and use it as the basis to craft cohesive and compelling narratives for a variety of marketing materials.
- Work with the team/s in overseeing the production, editing, and proofreading of numerous marketing materials such as: signage, stationery, brochures, feature sheets, flyers etc.
- Source new opportunities and stay up to date with market trends
- Analyze online analytics and conduct marketing studies to identify target audiences and competitive advantage
- Possess excellent attention to detail and strong proofreading skills to edit and ensure quality, accuracy, clarity, and consistency with company guidelines.
- Coordinate the development of content for email campaigns and provide final drafts
- Strategic planning including corporate positioning, market and competitive analysis, and product positioning.
- Strategize and execute strong marketing campaigns with traditional print, online, and outdoor media that reflect each target audience
- Establish priorities and target dates to meet project deadlines
- Develop and manage the Sales and Marketing budgets and be accountable for the results.
- Assist to maintain an updated database of our various companies, projects, and staff resumes.
- Coordinate and assist during both internal and external events, trade shows, etc.
Online Presence
- Develop content for multiple platforms (website, social, testimonials, case studies, papers, newsletters, videos, news releases, presentations, and advertising)
- Ensure content is consistent and compelling across delivery streams and resonates with the target client audience/s
- Improve content delivery including search engine optimization and metadata management
- Source and coordinate the creation of creative assets, including but not limited to renderings, photography, interior graphics, signage, etc.
- Ensure alignment of key messaging and positioning across all channels ensure brand experience is consistent, aligned and on point
- Monitor and report on success, reach, coverage, share of voice, impact and then adjust strategy to improve performance
People and Teams
- Support with the marketing lifecycle, collaborate with members from our preconstruction, construction, and administrative teams regularly to understand the needs of the group.
Marketing Manager Qualifications:
- A university degree or diploma in marketing, sales, business, or related field is required
- Minimum of 5 years’ experience in marketing, sales or in a related position is required
- Excellent interpersonal skills: the ability to work with external stakeholders, peers and firm management. A corporate brand ambassador with a strong sense of accountability.
- Previous experience in the construction or real estate field is considered an asset
- Proficiency with social media and Microsoft Office applications. A high proficiency in MS Office (Word, Excel, PowerPoint and Outlook) is essential, and a basic knowledge of Adobe Creative Suite (Illustrator, InDesign, Photoshop) is an asset
- Must be highly creative and able to think outside the box, with an ability to provide insight and strategic recommendations from project learnings or past experience where relevant
- A solid understanding of digital initiatives, including web application, development processes, the benefits of SEO, and Google products including Analytics, Ads, and Webmaster Tools
- Ability to work independently, prioritize, and execute multiple tasks, projects, and assignments effectively, adaptable and flexible to a changing environment
- Some travel to different sites (Client meetings, sales centres, trade shows, etc.) may be required periodically.
Why we think you’ll like working here:
- Competitive salary, plus potential bonus and profit sharing
- Matching RRSP
- Extended benefits, Employee Assistance Program, Life Insurance, AD&D, LTD, CI
- 3 weeks of paid vacation
- Professional development support
- Head Office centrally located in Burnaby and transit-accessible
- Lunch catered to the office twice a week
- Office gym and group personal training classes
- We give back as a team, with various Charity involvements each year to help worthwhile causes
- We get together often for company-wide social events
- COR certified
About Ventana:
Ventana is a full-service construction partner. Our goal is to deliver the best building and best service possible for our clients. Our tag line, “relationships to build on” is a philosophy that we truly believe in, and we encourage our team to practice every day. Building and maintaining strong relationships is vital to our success.
Ventana typically has 20-25 projects under construction at any given time, and we build a variety of projects including multi-family residential, commercial, industrial, institutional, civic, and green buildings – LEED® certified. Being a part of Ventana means working on a variety of interesting projects including breweries and recreation complexes, working with a supportive team, and being proud to say, “we built that”.
Ventana Construction Corporation
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