Tencent Games is looking for a highly motivated candidate to join one of our second-party studios.
RESPONSIBILITIES
- Work with the Senior PR Manager and Product Marketing Teams to develop, manage, and execute public relations campaign strategies to support ongoing live-operations, as well as supporting pre-launch, launch and live-game operations for the upcoming online game Project Skylight.
- Develop pre-launch, launch, and post-launch campaign plans and execute under alignment of broader marketing campaign related to key product updates, launches, company events/initiatives, in-game events, partner promotions, community activities and more
- Collaborate with internal and external departments to develop brand accurate messaging and creative PR campaign planning
- Develop written PR content, including press releases, media alerts, pitch drafts, blog posts, opinion pieces, interview Q&A’s and manage alignment of communications across integral departments, including social, editorial, community, and product development
- Assist in managing deliverables and deadlines for long lead and short lead press opportunities, including assets, interviews, gameplay needs, and more
- Identify and secure new press opportunities and coverage verticals for Digital Extremes’ products and grow DE’s exposure on press social channels, including Facebook, Twitter, and Instagram
- Track press feedback across marketing beats and manage coverage tracking for all titles with external PR agencies, analyze results and feedback
- Manage distribution of press materials and assets to journalists with external PR agencies during key campaign beats
- Report on meaningful metrics and data from PR campaigns to showcase themes including press sentiment, engagement, popular stories, and more
- Help organize and plan press events and activities at gaming and company events, including virtual press preview events, in-person press activations, industry events (TennoCon, PAX, E3, etc.)
- Analyze and stay updated/informed on competitive events, companies, news and programs and be dialed into industry news
REQUIREMENTS
- Subject Matter Expert and Trend Spotter
- Creative and Collaborative Support for Senior PR Manager
- Passion for Gamer Culture and Online Gaming
- Strong Industry Foundational Knowledge
- Ability to Work with Little Info – Resourceful
- Bachelor’s Degree in Communications, E-Media, Journalism, English, Marketing or Related Field
- 4-5 Years of Experience in Public Relations within the Gaming and Entertainment Industries
- In-House and Agency experience preferred
- Experience with live service and mobile games preferred
- Writing Samples – Press Release/Alert, Blog/News Post, etc.
- Detail-oriented, quality-focused and driven to consistently meet tight deadlines
- Ability to individually contribute and to embrace accountability and challenge in a dynamic, fast-paced environment
- Individual responsibility for championing outcomes for projects with shared ownership across groups
- Deep understanding of promotional and marketing communications strategies within the video games ecosphere
- Ability to leverage analytics, insights and reporting to make more informed decisions on PR campaign strategies
- Strong organizational and project management skills with great communication and collaboration
- Clever, creative personality with a passion for gamer culture
- Proficiency with MS Office and Google Applications
- Global live-service game marketing experience
- Knowledge of JIRA, Basecamp, and Slack
- Proficiency in creative writing with strong grammar skills and agility to make amendments based on critical feedback
- Familiar with AP Style Writing
Tencent
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