WDW Disney Springs Social Campaign for Spring 2023

“WDW Disney Springs Social Campaign for Spring 2023
Internet Commercial | Non-Union

Conflicts: Any competing theme parks with marketing and promotion (commercial, print, social media, etc.) currently running. 
Usage / Run: Intended use is for paid social + streaming videos + display + search + email for Spring and Mother’s Day 2023, but the release will be standard Disney release (all media, worldwide, in perpetuity)

Additional Provisions
Shoots in Orlando. Mandatory in-person fitting in Orlando for $100 per person. All talent MUST work as local hire to Disney (not budgeted for gas, food, lodging), though we will feed talent on set.

NOTE: This WILL be an overnight shoot (late, late night call time…working past midnight and into early next morning. Expect up to 12 hours on set. 

Project Synopsis

MOTHERS DAY:  Looking for a diverse range of authentic, unique, and heartwarming stories (including LGBTQIA+ stories of acceptance) about inspiring moms, step-moms, grandmas, and mom-like figures. Casting will include a diverse mix of multi-gen families (do not need to be nuclear families but should be accurate) with stories of sons & daughters (ages 9-99 years old), husbands, and partners.

Diversity means people of all kinds: different body types, all abilities, all skin tones, all sexual orientations — everyone should feel welcome and represented. Note: This is a docu-style spot where you are looking to tell real stories of real people 

STORYTELLING GRANDMA (actual) w/other multi-gen family members
Principal Non-Union 
Any Gender 9-99 Any Ethnic Appearance

STORYTELLING GRANDMA centers on a mom and other members of her family. It does not have to be a nuclear family). IT MUST BE A REAL GRANDMA WITH REAL OTHER FAMILY MEMBERS. This is a docu-style social media piece. This might include Grandma with spouse Grandma with kid(s) aged nine and up, and Grandma with her mother. 
Diversity is key! Diversity to us means people of all kinds: different body types, all abilities, all skin tones, all sexual orientations—everyone should feel welcome and represented. 

We seek diverse, authentic, unique, and heartwarming stories (including LGBTQIA+ stories of acceptance) about inspiring moms, step-moms, grandmas, and mom-like figures. Casting should include a diverse mix of multi-gen families (do not need to be nuclear families) with stories being told by sons & daughters (ages 9-109), husbands, and partners.

Role Ethnic Appearance
Aboriginal / Torres Strait Islander, Ethnically Ambiguous, Black, Native American, White, East Asian, East Indian / South Asian, Eastern European, Latinx / Hispanic, Maori, Mediterranean, Middle Eastern, Pacific Islander, Southeast Asian

Spot Name
MOTHER’S DAY

Rate Details
Adults: $800 | Minors: $600
$100/per person fitting fee Shoots overnight Must work locally to Disney 

Work Requirements
Talent will work one or more days within the Mar 12 to Mar 18 window (TBD). 

Wardrobe
Fitting is on a Sunday morning to ensure all talent more easily attend the mandatory in-person fitting.

STORY TELLING MOM (actual) w/other multi-gen family members
Principal Non-Union
Any Gender 9-99 Any Ethnic Appearance

STORYTELLING MOM centers on a mom and other members of her family. It does not have to be a nuclear family). IT MUST BE A REAL MOM WITH REAL OTHER FAMILY MEMBERS. This is a docu-style social media piece. This might include Mom with a spouse, Mom with kid(s) aged nine and up, and Mom with her mother. 

Diversity is key! Diversity to us means people of all kinds: different body types, all abilities, all skin tones, all sexual orientations—everyone should feel welcome and represented.

We seek diverse, authentic, unique, and heartwarming stories (including LGBTQIA+ stories of acceptance) about inspiring moms, step-moms, grandmas, and mom-like figures. Casting should include a diverse mix of multi-gen families (do not need to be nuclear families) with stories being told by sons & daughters (ages 9-109), husbands, and partners. 

Role Ethnic Appearance
Aboriginal / Torres Strait Islander, Ethnically Ambiguous, Black, Native American, White, East Asian, East Indian / South Asian, Eastern European, Latinx / Hispanic, Maori, Mediterranean, Middle Eastern, Pacific Islander, Southeast Asian

Spot Name
MOTHER’S DAY

Rate Details
Adults: $800 | Minors: $600
$100/per person fitting fee Shoots overnight Must work locally to Disney 

Work Requirements
Talent will work one or more days within the Mar 12 to Mar 18 window (TBD). 

Wardrobe
Fitting is on a Sunday morning to ensure all talent more easily attend the mandatory in-person fitting.
STORY TELLING STEPMOM (actual) w/other multi-gen family members
Principal Non-Union Adults: 

Any Gender 9-99 Any Ethnic Appearance

STORYTELLING STEPMOM centers on a mom and other members of her family. It does not have to be a nuclear family). THEY MUST BE REAL STEPMOMS WITH REAL OTHER FAMILY MEMBERS. This is a docu-style social media piece. This might include Stepmom with spouse Stepmom with stepkid(s) aged nine and up, and Stepmom with her mother. 

Diversity is key! Diversity to us means people of all kinds: different body types, all abilities, all skin tones, all sexual orientations—everyone should feel welcome and represented. We seek diverse, authentic, unique, and heartwarming stories (including LGBTQIA+ stories of acceptance) about inspiring moms, step-moms, grandmas, and mom-like figures. Casting should include a diverse mix of multi-gen families (do not need to be nuclear families) with stories being told by sons & daughters (ages 9-109), husbands, and partners.

Role Ethnic Appearance
Aboriginal / Torres Strait Islander, Ethnically Ambiguous, Black, Native American, White, East Asian, East Indian / South Asian, Eastern European, Latinx / Hispanic, Maori, Mediterranean, Middle Eastern, Pacific Islander, Southeast Asian

Spot Name
MOTHER’S DAY
Rate Details
Adults: $800 | Minors: $600
$100/per person fitting fee Shoots overnight Must work locally to Disney 

Work Requirements
Talent will work one or more days within the Mar 12 to Mar 18 window (TBD). 

Wardrobe
Fitting is on a Sunday morning to ensure all talent more easily attend the mandatory in-person fitting. 
Even sons, daughters, grandsons, granddaughters, spouses, friends, neighbors, and coworkers can help get this opportunity to the moms, stepmoms, and grandmas in their lives or the lives of those they know.”