Sr. Manager, Sports Marketing, Brand and Content (13 Month Term)
We’re looking for an experienced, innovative marketer to join our team.
Reporting to the Head of Marketing, the Senior Manager of Sports Marketing, Brand and Content, drives the development and leads the execution of all sports-led marketing for the Ottawa REDBLACKS and Ottawa 67’s. This role will develop and implement strategic marketing plans that support organizational objectives in the categories of revenue, brand affinity, retention, and lead generation for the REDBLACKS and Ottawa 67’s.
What you’ll do:
- Develop and execute go-to-market plans for the Ottawa REDBLACKS and Ottawa 67’s;
- Work to improve and increase brand affinity and demand for each team;
- Align marketing strategies with sales goals and objectives, product development, and customer service for each team;
- Build messaging that will resonate with fans and get them excited to engage with products and offerings for each team;
- Oversee development, execution and measurement of social media content for each team;
- Oversee the development of a targeted micro and macro influencer strategy for each team;
- Oversee the development and execution of theme games for each team;
- Optimize brand relevance and oversee the development of branding assuring consistency and cohesiveness for each team;
- Act as a marketing liaison with media partners and key stakeholders, league personnel (CFL and OHL), and alumni association (CFLOAA);
- Work with the business intelligence team to deliver ongoing campaign performance updates and associated impact to inform the health of the business for each team;
- Hire, train, motivate and evaluate the sports marketing team.
What’s needed:
- 5+ years marketing, advertising, sports marketing, and product experience;
- Completion of post-secondary education in marketing, communications or related field;
- 5+ years of experience leading, managing, mentoring, and engaging a team;
- Thorough knowledge of current social media trends, benchmarks, and best practices;
- Experience building and executing marketing campaign strategies;
- Strong analytics skillset to drive data-based decision making through the organization;
- Must be able to work irregular hours including nights, weekends and holidays;
- Strong communication, problem-solving, and project management skills;
- Experience building budgets and managing expenses;
- Previous experience working within a sports team or league is an asset;
- Bilingualism in English & French is an asset.
What’s in it for you:
Aside from the ability to make a meaningful and powerful impact on the entertainment industry in Ottawa, working at TD Place will provide you with a competitive health benefits plan, dynamic team environment and the ability to continuously learn and grow.
Located at Lansdowne Park, the Ottawa Sports and Entertainment Group (OSEG) is the largest sports and entertainment company in the Capital. We are home to the Ottawa REDBLACKS, Ottawa 67’s and live events at TD Place. OSEG and its related Foundation were founded on the vision of its partners – a vision to create year-round world-class guest experiences and give back to the Ottawa community.
TD Place is an advocate for equity, diversity, and inclusion and invites and encourages all candidates to apply for this role, including women, Indigenous peoples, members of racialized communities, persons with disabilities and persons of minority sexual orientations and gender identities. Additionally, we are happy to accommodate any individual needs in keeping with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require an accommodation in order to participate in the hiring process, please contact us to make your needs known in advance.
Please note this role will require interacting with the public, including in crowded spaces. TD Place, as one of Canada’s Safest Employers, is committed to providing a safe and enjoyable experience for all employees and guests.
We acknowledge the time and effort that is required to apply and thank all applicants for their interest. Depending on volume, we may only be able to respond to those who demonstrate within their application that they meet the requirements of the role.
Please visit: https://www.tdplace.ca/careers/ for more information.
Ottawa Sports and Entertainment Group (OSEG)
Related jobs:
Silent Review Promo – Non-Union Talent
Job Description:
We are seeking English-speaking, French-speaking, and bilingual women, aged 25-35, for a commercial involving the “Silent Review Trend.” Talent will review products in a silent, expressive, and non-verbal manner using gestures and facial expressions. This promo aims to engage audiences with fun and relatable content.
Job Responsibilities:
- Review products silently, focusing on non-verbal communication.
- Express opinions clearly through gestures and expressions.
- Take direction well.
Requirements:
- Ability to perform without spoken dialogue.
- Women, aged 25-35, all ethnicities.
Compensation:
- $500/Session, $1000/Usage (One year digital).
Parabolic Microphone Operator (Sports Event) – Virginia vs Wake Forest
Job Description: We are looking for a Parabolic Microphone Operator to assist in capturing live field audio during the Virginia vs Wake Forest game at Allegacy Federal Credit Union Stadium in Winston-Salem, NC. The operator will be responsible for using a wired parabolic microphone dish to capture ambient sounds from the field, enhancing the live broadcast experience by bringing the audience closer to the action.
Job Responsibilities:
- Operate a wired parabolic microphone dish along the sidelines or endline to capture the general sounds of the game.
- Follow the gameplay closely, adjusting the microphone to capture optimal audio as the action unfolds.
- Work in coordination with the broadcast team to ensure continuous high-quality audio capture.
- Stand for long periods and move along the field as needed to follow the action.
- Adapt to outdoor conditions, including varying weather, while maintaining performance.
Requirements:
- Must be physically fit and capable of standing and moving for extended periods.
- A basic understanding of football or general sports is necessary to effectively follow the game and capture relevant audio.
- Ability to work outdoors in different weather conditions.
- Keen attention to detail to ensure the best possible audio capture.
- Prior experience with audio equipment is advantageous but not mandatory.
Compensation:
- Competitive hourly wage.
- Opportunity to gain experience in a high-profile sports broadcast.
- Potential for future assignments based on performance.
Casting Call: Female Pool Shark Body Double for Eyewear Campaign
Job Description: We are casting a highly skilled female pool player to serve as a body double for an actress in an upcoming eyewear campaign. The selected candidate will perform in scenes that require advanced pool-playing skills, ensuring the shots appear seamless and professional. While this role involves a body double, the focus will be on skillful execution rather than recognizable features. The ideal candidate will closely match the height and complexion of our lead actress and be confident performing in a lively party atmosphere.
Job Responsibilities:
- Serve as the body double for the actress, executing advanced pool shots during the campaign shoot.
- Confidently handle a pool stick, align shots accurately, and execute them flawlessly in front of a crowd.
- Collaborate with the director and production team to ensure the visual continuity between the actress and the body double.
- Maintain professionalism and follow directions to achieve the desired results for the campaign.
Requirements:
- Female, aged 25-40.
- Height: 5’8” to 5’10”.
- Medium brown complexion (please refer to the photo in the casting notice for reference).
- Must be a highly skilled pool player, capable of performing advanced shots with confidence.
- Comfortable performing in a dynamic environment surrounded by party onlookers.
- Experience in similar roles is a plus but not required.
- Must be available to shoot in Toronto.
Compensation:
- Pay: $3,000 if selected.
- This is a non-union campaign.
Hi, My name is Vincent Di Lella. I am currently a student at George Brown college majoring in Video Design and Production. I am currently looking for three actors in order to make my short horror thesis film Method. I am looking for two men and woman, ages 20-30.