Product & Sector Marketing Team Lead
Mintec is the world’s leading independent provider of global commodity price data, price forecasts & market intelligence for the food, CPG, Industrial and capital goods supply chains. Through rapid expansion and multiple acquisitions, we are primed for significant growth.
We are seeking to extend our marketing expertise with new roles across our growing marketing team. As the leader in the agrifood intelligence space, Mintec occupies a unique position as a data provider to many of the world’s largest food, pharma, industrial companies, and brands. These companies rely on our deep, global content and online platform to help make better buying and selling decisions.
Your goal will be to lead the successful implementation and execution of the GTM strategies to deliver measurable commercial goals that support our SaaS product strategy and that target and convert new business logos and grow existing accounts across multiple sectors ranging from $50M businesses to Fortune 100 companies. With an aggressive compensation and benefits package.
We want you to play an integral role in our success!
About you…
You hold the same principles and philosophies that we do – trust, honesty, grit, transparency, creativity, extreme ownership, accountability and a “growth mindset”!
As a product and sector marketing leader, you are an energetic, self-starting SME focused on results. As a product marketing evangelist, you inspire and win over colleagues, customers, and partners with your articulate communication, commitment to excellence, and relationship-building skills. Known for high achievement and positive energy, you strategically drive growth and surpass marketing targets in the SaaS industry. While thriving independently, you also value collaboration as a critical asset.
In addition, you have the following attributes:
- Deep understanding of the business and technical contexts in which organizations invest in SaaS solutions.
- Experience delivering a results-orientated marketing strategy that delivers measurable growth.
- Strong desire to use proven and scalable SaaS product marketing processes to deliver best-in-class marketing that supports revenue growth.
- Ability to build solid relationships and establish trust internally and externally.
- Innovative vision and foresight to anticipate and create new opportunities with prospects and customers.
- Highly achievement oriented – you want to see the leader board because you are always at the top!
Responsibilities
Leading a strong team and as an individual contributor, you will develop, implement and execute the GTM strategy in partnership with Product and Commercial teams to drive measurable commercial growth. As an experienced SME, you evangelize to bring our solutions to life, developing messaging, collateral and thought leadership that resonates with our target audience.
As a leader, you collaborate closely with stakeholders and play a critical role in developing, implementing and executing innovative product marketing strategies that align with customer needs and market trends.
Other responsibilities include but are not limited to the following:
- Develop and execute detailed product marketing strategies to deliver high growth.
- Acquire an in-depth knowledge of our full range of products and services and convey that value to customers and/or potential clients through marketing materials.
- Lead cross-functional collaborations to capture stakeholder needs, align offerings, and incorporate them into product marketing strategies.
- Serve as a passionate advocate for our solutions, presenting at events and promoting benefits and unique value to target audiences.
- Conduct product and solution mapping exercises to align offerings with sector requirements and customer pain points.
- Lead content ideation and the Content Marketing Strategy to develop relevant content and thought leadership pieces for sector-specific marketing initiatives.
- Utilize expertise to create compelling messaging and materials that educate and engage the target audience around the unique value of our solutions.
- Deep insight across current trends, competitors, and VOC/customer feedback to refine strategies and maintain a competitive edge.
- Interpret and make changes based on campaign performance, optimize strategies, and achieve marketing goals based on responding to data insights.
Requirements
· 5+ years of technology-based enterprise product marketing experience; SaaS experience is a must. Demonstrable expertise in leading and executing cutting-edge SaaS marketing strategies.
· Strong understanding of the supply chain, commodities, or market intelligence/research space is strongly preferred. Complex Enterprise Software marketing experience is a must.
· Possess a strong understanding of product marketing techniques for high-growth B2B businesses, focusing on SaaS subscriptions.
· Expertise in developing product lead marketing aligned with the product development and release cycle.
· Expertise in B2B SaaS product marketing and lead generation to support revenue growth.
· Self-starter with a competitive mindset, demonstrating the drive to achieve the best results and a track record of over-achieving in past positions.
· Solid experience in developing SEO and product-aligned marketing messaging to support revenue development.
· Attention to detail with the ability to understand and disseminate our value to stakeholders.
· Expertise mapping offerings to sector requirements and addressing customer needs effectively.
· An excellent presenter, advocate, and articulator of unique solution benefits.
· Strong analytical capabilities to track performance, measure ROI, and provide data-driven recommendations.
· Results Orientated and driven to overachieve goals to improve marketing impact.
Salary: Circa $90k – $100k
• PTO, Health, Life, Optical, Dental and Orthodontic Insurance, 401k w/ Match.
Mintec Ltd
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