POSITION SUMMARY:
We are looking for a Communications Director to lead our work in building our North American profile, drive trust in our brand, and manage the execution of our annual communications plan. The ideal candidate has experience in the consumer goods, plastics and/or waste management industries and a proven track record of developing and executing communications campaigns that drive results. The Communications Director will be responsible for managing multiple projects simultaneously, meeting deadlines, and adapting to changing priorities to ensure the successful execution of communications strategies.
As part of a growing affiliate within an international organization, the Communications Director will work together with the VP, Sustainability & Policy, members of the North American leadership team and members of the Green Dot Global team to develop and execute North American communication strategies.
COMPANY OVERVIEW:
GreenDot was founded in Germany in 1990 under the name Der Grüne Punkt (The Green Dot). Today, GreenDot is a global recycling expert that works with companies to fulfill extended producer responsibility (EPR) requirements and provides high quality post-consumer recycled plastics to support circular economy programs. We assist companies and governments to design and implement recycling programs by connecting the value chain between collection, sorting, recycling services, and end markets. Specifically, in Germany we helped to create the world’s first nationwide EPR program for household packaging, including hard-to-recycle plastics like flexible films, a model is considered the forerunner of the European Union’s current regulatory structure.
GreenDot is expanding operations into additional countries and creating affiliates around the world to increase global recycling rates and advance multi-national brands toward their sustainability goals. In 2022, we established GreenDot North America and are utilizing our more than 30 years of experience to support municipalities, brands, and chemical companies in increasing packaging recovery and establishing the necessary infrastructure to collect and recycle all plastics. We also advocate for effective policy and EPR models at the state, federal and international levels.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
The following list provides a representative summary of the major duties and responsibilities of the position. Please note that this list is not exhaustive, and the incumbent may be required to perform additional, position-specific tasks.
Integrated Communications Strategy and Campaign Development:
- Analyze company goals and target audience insights to build successful communications strategies that enhance brand awareness and engagement among key stakeholders in the North American market.
- Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications.
- Lead and execute on multichannel campaigns from start to finish, leveraging internal support, driving collaboration, and ensuring the alignment of communications and messaging in all channels.
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development.
- Act as the primary point of contact for agencies and other external vendors, ensuring clear communication, timely deliverables, and alignment with organizational objectives.
- Partner with email, performance marketing, and web teams to design, test, and evolve brand-building tactics.
- Collaborate closely with global counterparts to ensure harmonization with global branding guidelines, visual identities, and messaging, fostering a consistent brand image across all regions.
Social Media and Online Marketing:
- Develop and implement a comprehensive social media strategy to engage with key stakeholders and increase brand awareness.
- Monitor and analyze social media performance, making data-driven adjustments to improve engagement and campaign effectiveness.
- Maintain company website and utilize online marketing tools to enhance the organization’s visibility and reach.
External Media Relations:
- Develop and maintain relationships with external media contacts, journalists, and relevant industry stakeholders.
- Proactively pitch stories and press releases to enhance media coverage and promote the organization’s initiatives.
- Organize media interviews, working closely with subject matter experts within the company.
- Handle all media inquiries and crisis communications to uphold the organization’s reputation and maintain transparent communications.
- Monitor and record the progress and outcomes of media outreach activities, maintaining organized records to evaluate the effectiveness of communication strategies and identify opportunities for improvement.
Trade Shows, Exhibitions, and Events:
- Plan, coordinate, and execute the organization’s presence at trade shows, exhibitions, and industry events.
- Collaborate with cross-functional teams to ensure seamless event execution and maximize brand exposure.
- Identify speaking opportunities for company representatives at industry conferences and events.
Internal Communications:
- Manage internal communication to keep employees informed about company news, initiatives, and achievements.
- Work closely with local and global leadership to ensure effective and consistent internal messaging.
EXPERIENCE AND QUALIFICATIONS:
- Minimum of 10 years of experience in Communications or Marketing roles.
- Proven success in developing marketing plans and executing campaigns that drive measurable results.
- Excellent written and verbal communication skills.
- Strong project management, multitasking, and decision-making abilities.
- Metrics-driven marketing mindset with a creative eye.
- Experience in the consumer goods, plastics, and/or waste management industries preferred.
- Background or familiarity with sustainability, environmental initiatives, or ESG practices is desirable.
KNOWLEDGE, COMPETENCIES, AND SKILLS:
- Proficiency in integrated communications, online marketing and social media strategy.
- Knowledge of the consumer-packaged goods, plastics and/or waste industries preferred.
- Willingness to travel as needed to attend events and meet with stakeholders.
- Established contacts in media and relevant industry circles or demonstrated experience in an adjacent industry.
- Commitment to continuous learning and improvement.
EDUCATION:
- Bachelor’s degree (or equivalent) in marketing, communications, business, or a related field.
- Master’s degree preferred, especially in a relevant field.
WORKING CONDITIONS:
- Ability to work as part of a team both virtually and in-person.
- Opportunity for remote work, reflecting our commitment to a flexible and inclusive work culture that empowers employees to effectively balance professional and personal responsibilities.
- Travel may be required up to 40% of the time.
- Flexible working schedule.
GreenDot is committed to fostering an inclusive and diverse workforce. We value the unique perspectives, experiences, and backgrounds of all our employees and strive to provide equal opportunities in all aspects of employment. We welcome and encourage candidates from all backgrounds to apply and join our mission-driven team. Join our dynamic team of dedicated professionals to drive meaningful change in the fight against plastic waste and contribute to cleaner and more sustainable future for our planet.
GreenDot North America
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