Company Overview:
Lash OpCo, LLC DBA Performance Beauty Group (PBG), is a Private Equity owned holding company that invest in cosmetic brands with a focus on eye and colour cosmetics. PBG invests in these brands to facilitate their growth in the Direct to Consumer (DTC), Retail and Distributor channels both in the domestic and international markets. As part of that strategy PBG is building out the marketing, operational and supply chain functions of the organization to facilitate fast growth and operational excellence.
Job Summary:
Reporting to the Chief Marketing Officer, the Director of Marketing will play a key leadership role in the Company, and will coach, develop, and motivate cross-functional team members to drive results. This position will align key internal partners to support product launches and foster a culture that creates synergy and continuous growth.
The Director of Marketing will develop and own the 360-degree brand marketing strategy while leading the team to deliver on their day-to-day business management responsibilities, including developing brand stories, expanding brand awareness, 360 activations to support product launches, eCommerce and Social Media strategy and tactics, and leveraging analytics to deliver and exceed financial goals.
Primary Responsibilities:
· Own and lead the Marketing function; achieve all of its business and financial goals, including the return on investment from the Company’s Marketing dollars
· Lead a digital/social-first minded team to develop and manage brand and product assortment, marketing, social media plans, planning forecasts, and revenue drivers
· Craft brand and product messaging and positioning to elevate the brand, conduct competitive and market analysis to identify and highlight key differentiators to expand the consumer footprint
· Collaborate with the Sales team to support trade marketing in key retail channels
· Partner with the creative team to translate the brand story into concepts with compelling designs, imagery, and typography to continue to elevate the brand
· Lead team to craft powerful product storytelling and positioning in partnership with E-Commerce, Social Media, and Product Development
· Partner with E-Commerce and Social teams to strategize on premium content and campaigns to expand the consumer demographic, increase customer acquisition, and continue to build brand equity
· Identify strategic partnerships with brands that share similar values to collaborate and expand brand awareness for product launches, events, and campaigns
· Work with cross-functional team members across Creative, Digital, and E-Commerce, and Operations to ensure brand image and brand messaging are integrated across all consumer touchpoints
· Lead brands’ product strategies with a focus on trend analysis, revenue growth, new product development, product, and category innovation
· Establish key metrics to analyze campaign performance to allocate funds and determine ROI
· Lead the creation and management of the Marketing budget and calendar
· Build, lead and manage a Marketing team of Social Media, Influencer Marketing, Public Relations, Brand Management, and Creative talent
· Lead the allocation of projects, approvals, and re-directs to ensure projects are delivered within specified timelines and budget
· Manage and lead team members as necessary to ensure high-quality work output, career satisfaction, growth, and retention
· Provide continuous coaching and direction to help team members understand their strengths and weaknesses in order to provide professional growth
Experience / Abilities:
- 8+ years of Marketing experience with proven results driving growth within a digitally native brand.
- Strong preference for experience within an omnichannel sales environment. Expertise driving demand through retail partners is strongly preferred (Ulta, Sephora, Target, Walmart, etc.)
- Strong understanding of digital marketing with exposure to sales, new product development and eCommerce initiatives
- Strongly prefer experience in Beauty/Cosmetics industry. A background in driving brand marketing strategies within the Luxury/Prestige products industry is highly valued
- Thrives in an entrepreneurial, start-up environment that is fast-paced, rapidly changing, and customer service-oriented
- Proven record developing teams, coaching individuals, and recruiting high performers
- Self-starter with strong initiative, ownership, and accountability for business goals/financial targets
- Deep passion for the Beauty industry with a sound understanding of Social Media and Influencers
- Must demonstrate strong communication skills and be a strategic, creative, and highly analytical mind
- Team player and strong leader who is able to build relationships with cross-functional team members
- Strong problem solving and analytical skills
Competencies:
· INTERPERSONAL SKILLS – This role demonstrates the ability to understand relationship-orientated aspects of social effectiveness and to operate successfully in a variety of social exchanges
· PRUDENCE – This position must demonstrate a willingness to see the perspective of others and an inherent respect for divergent opinions
· COMPETENCE – The incumbent should demonstrate proficiency in their area of expertise
· DECISION MAKING – This role will be required to display the ability to make good decisions and / or lead a sound decision-making process
· INFLUENCING SKILLS – This Leader will have the ability to successfully inspire peers, subordinates, and managers
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
· Employees are regularly required to talk or hear
· Employees frequently are required to stand, walk, and use hands and arms to reach for items and / or materials
· Employees are occasionally required to lift office products and supplies, up to 20 pounds.
Hours:
· This position is a full-time position
· 25% Travel
· Hybrid work schedule
EEO Statement:
It is Company policy to provide equal opportunity in employment, development and advancement for all qualified persons without regard to age (40 and over), ancestry, sex/gender (including gender identity, gender expression, pregnancy, childbirth and related medical conditions), color, marital status, registered domestic partner status, medical condition, genetic characteristics/information, national origin, physical or mental disability, race, religion (including religious dress and grooming practices), sexual orientation, military and veteran status, or any other classification protected by applicable law.
Performance Beauty Group
Related jobs:
Open Call for Fashion Models (All Sizes and Gender Expressions)
Job Description: NEXT LA is hosting an open call for fashion models of all sizes and gender expressions. We are scouting for women, men, and non-binary individuals who meet the height requirements and are passionate about working in the modeling industry. This is a great opportunity to be scouted by a top modeling agency located in Beverly Hills, CA. If you’re looking to further your modeling career, we want to meet you!
Job Responsibilities:
- Attend the open call and showcase your modeling potential.
- Be prepared to provide basic modeling information such as height and other relevant details.
- Follow the instructions provided by the casting team during the open call.
Requirements:
- Women: Minimum height of 5’9”.
- Men: Minimum height of 6’0”.
- Non-binary models: Minimum height of 5’9”.
- Must be punctual, professional, and prepared to represent yourself at the open call.
Compensation:
- Opportunities for paid modeling work with NEXT LA, upon selection.
Thanksgiving Cooking Mishap Photos for Food Brand Campaign
Job Description: Knorr and Milo Casting are seeking individuals who have experienced Thanksgiving cooking mishaps and are willing to share their stories for a food brand campaign. This campaign aims to feature real kitchen failures to inspire others to keep trying, even when things don’t go perfectly in the kitchen. If you’ve had a cooking fail during Thanksgiving and shared it online, we want to hear from you!
Job Responsibilities:
- Submit photos of your Thanksgiving cooking mishap, along with the story behind the mishap.
- Share or repost the cooking mishap on your social media if it hasn’t been posted already.
- Allow the brand to use your photo and story as part of their campaign to inspire others.
Requirements:
- Must have experienced and shared a Thanksgiving cooking mishap (e.g., burnt casseroles, undercooked turkeys, soupy stuffing, etc.).
- Must be willing to share your story and photo online.
- Must be a resident of the USA or Canada.
- No need to appear in the campaign personally; only your photos and cooking mishap story will be featured.
Compensation:
- Participants whose photos and stories are chosen will be paid $1,500 USD for their contributions.
Male Model for Major Male Hip Hop Artist Music Video (Los Angeles)
Job Description: Esprit Casting is seeking a talented African American male model for a featured role in an upcoming music video for a major male hip hop artist. We are looking for someone with unique, eccentric features to bring energy and personality to the project. This is a one-day shoot in Los Angeles, offering a great opportunity to be part of a high-profile production.
Job Responsibilities:
- Participate as a featured model in the filming of a music video.
- Follow direction from the production team and collaborate with others on set.
- Represent the artistic vision of the music video, showcasing your unique look and personality.
- Work professionally in a fast-paced environment and maintain a strong on-camera presence.
Requirements:
- Male, African American, aged 18 to 35.
- Must have unique, eccentric features that stand out on camera.
- Comfortable in front of the camera and able to follow directions.
- Must be reliable, professional, and punctual for the shoot in Los Angeles.
Compensation:
- Rate: $400 for 8 to 10 hours of work.
Casting Little People for Major Brand Campaign
Job Description: We are currently casting Little People for an exciting paid gig with a major brand. This is a unique opportunity for both experienced talent and those looking to break into the industry. We are seeking a variety of roles, including actors, exotic dancers, professional dancers, and individuals interested in background work. If you’re looking for an opportunity to showcase your talent or gain industry experience, this is your chance!
Job Responsibilities:
- Perform in a commercial or promotional shoot for a well-known brand.
- Engage in acting, dancing, or background work depending on the role.
- Collaborate with the production team to deliver a high-quality performance on set.
- Follow the direction and guidance from the production crew during the shoot.
Requirements:
- Little People of all experience levels (actors, exotic dancers, professional dancers, or those seeking background work).
- Open to both experienced and newcomers looking to enter the industry.
- Must be comfortable being on camera and following the production’s instructions.
Compensation:
- This is a paid opportunity. Specific compensation details will be provided upon selection.
Look-Alike for Major Shoot with iamdavisss (Nationwide Casting)
Job Description: We are casting for a major shoot with popular personality iamdavisss and are seeking 1 male who looks very similar to or identical to him for a look-alike role. This is a nationwide casting call, and the selected individual will be flown to Atlanta, GA for the shoot if not local. This is a great opportunity for fans or those who resemble iamdavisss to work in a professional shoot environment.
Job Responsibilities:
- Portray iamdavisss as his look-alike during the shoot.
- Collaborate with the production team to capture key scenes that require a double for iamdavisss.
- Be flexible with scheduling based on the production’s needs.
Requirements:
- Male, aged 18-30 years old.
- Must resemble or look similar to iamdavisss.
- Available to travel to Atlanta, GA for the shoot.
- Comfortable being on camera and following the production team’s direction.
Compensation:
- This is a paid opportunity. Compensation details will be provided upon selection.
- Travel expenses covered for non-Atlanta based talent.
Native American/Indigenous Girls for Docu-Drama People of the West
Job Description: An open casting call is underway for Native American or Indigenous girls, ages 6 to 14, to be featured in a docu-drama titled People of the West. This production seeks to portray historical and cultural narratives, and no previous acting experience is required. Filming will take place in California, so applicants must be local. This is a great opportunity for young girls to be part of a meaningful project and represent their heritage on screen.
Job Responsibilities:
- Participate in the filming of the docu-drama People of the West.
- Follow direction from the production team to accurately portray historical and cultural scenes.
- Collaborate with other cast members to ensure an authentic representation of Native American/Indigenous experiences.
Requirements:
- Native American or Indigenous girls aged 6 to 14.
- Must be local to California.
- No prior acting experience is necessary.
- Must submit a recent photo (close-up and full body) along with contact information.
- For minors under 18, include age, date of birth, and a parent/guardian’s contact details.
Compensation:
- Pay rate is $500+ per day.
High Fashion Female Model for Major Latin Artist Music Video
Job Description: We are casting a beautiful, high-fashion female model for an exciting music video shoot featuring two major Latin artists. The shoot will take place in New York, NY, and we are looking for models who embody elegance and style. This is a great opportunity to be featured in a high-profile music video alongside well-known artists.
Job Responsibilities:
- Participate in a music video shoot, embodying the role of a high-fashion model.
- Collaborate with the production team and artists to deliver an authentic and stylish performance.
- Follow the production team’s guidance for wardrobe, movements, and positioning during the shoot.
Requirements:
- Must be a female model with a high-fashion look.
- Comfortable being on camera in a professional music video production.
- Punctual and reliable, with the ability to follow direction from the production crew.
- Must be available for the shoot in New York, NY.
Compensation:
- This is a compensated role. Payment details will be provided upon selection.
Detective Role for Killer Couples (Oxygen Network)
Job Description: Jupiter Casting is seeking talent to portray “Detective 4” in an upcoming episode of Killer Couples for the Oxygen Network. This is a non-union, true crime recreation series that does not require recorded audio, but candidates must closely resemble the provided reference photo. The role requires individuals who can bring a professional look to the part, including providing their own professional wardrobe. Filming will take place in Knoxville, TN.
Job Responsibilities:
- Portray a detective in reenactment scenes for a true crime recreation series.
- Provide your own professional wardrobe for the role.
- Follow direction from the production team for on-camera performance, ensuring visual accuracy for the character.
Requirements:
- Must resemble the provided reference photo.
- Should own a professional wardrobe suitable for a detective role.
- Applicants should submit their name, location, current height and weight, along with clear current face and full body photos that show their appearance and hair.
- Must be available for the filming schedule.
Compensation:
- Rate: $125 per day worked.
Casting for “Vanessa” – Fatal Attraction (TV Series, Episode 1605)
Job Description: Jupiter Casting is seeking a Black female actress in her early 20s to play the role of Vanessa in the true crime recreation series Fatal Attraction, airing on TVOne. The role requires an actress who is physically fit and comfortable with portraying scripted violence and murder scenes. Filming will take place in Knoxville, TN, and accommodations will be provided for out-of-town talent.
Job Responsibilities:
- Portray the character Vanessa in scenes involving scripted violence and intense situations.
- Follow direction from the production team during filming of true crime reenactment scenes.
- Act in recorded audio and visual scenes for the series, ensuring accurate and convincing performance.
Requirements:
- Black female, early 20s.
- Physically fit and comfortable with portraying intense content related to crime and violence.
- Must be available for filming on the specified shoot dates.
- Applicants should submit their name, location, current height and weight, along with current face and full body photos.
- Provide a demo reel or acting footage for consideration.
Compensation:
- Rate: $150 per day worked.
- Hotel accommodations provided for non-local talent.
Arabic-Type FBI Agents for Film Shoot (Extras Casting)
Job Description: Extras Casting is seeking individuals to portray Arabic-type FBI agents for an upcoming film shoot. This role involves playing a background FBI agent and maintaining continuity across multiple shooting days. Candidates must be comfortable in front of the camera and able to follow the production team’s instructions.
Job Responsibilities:
- Portray an FBI agent in various scenes.
- Ensure continuity by participating in multiple shooting days.
- Follow direction from the production team for proper performance as an extra.
- Be punctual and maintain a professional demeanor on set.
Requirements:
- Must fit the description of an Arabic-type FBI agent.
- Must be available for the full duration of the shoot.
- Applicants are required to submit a full-body and portrait picture.
- Provide contact information, including a phone number, when applying.
Compensation:
- Compensation details will be provided upon application or selection.
Car Insurance Frustration Testimonial – Texas Residents
Job Description: A casting agency is looking for couples or individuals based in Texas who are currently facing issues with their car insurance, such as rate increases or being dropped by their provider. This project involves sharing personal stories and frustrations about car insurance experiences in a testimonial-style video that will be self-recorded from home.
Job Responsibilities:
- Share your frustrations and experiences with car insurance, focusing on topics such as rate hikes or policy cancellations.
- Record a testimonial video using your phone or computer, following provided guidelines.
- Ensure that the video is of good quality and clearly conveys your personal story.
Requirements:
- Must live in Texas.
- Must own a car.
- Must have the ability to self-record a video using a phone or computer between the specified dates.
- Willingness to share personal experiences regarding car insurance issues.
Compensation:
- Selected participants will be compensated $1,500 for their testimonial video.
Basketball Boys for Bank Commercial (Nationwide)
Job Description: Miami Talent Casting is seeking a young African American boy, aged 8 to 12, to play the 9-year-old version of a hero athlete in an upcoming bank commercial. The role requires the young actor to have dark hair, brown eyes, and a lighter African American complexion. The commercial will be shot in Boston, and travel expenses for the boy and one parent or guardian will be covered if not local to the area.
Job Responsibilities:
- Portray a young version of the main athlete in the commercial.
- Participate in a fitting and a two-day shoot in Boston.
- Perform basic basketball skills on camera, as the role involves demonstrating familiarity with the sport.
Requirements:
- African American boy, aged 8 to 12, with dark hair, brown eyes, and a lighter complexion.
- Must be able to play basketball with basic skills and have experience in organized team play (either school or outside).
- Willing to cut or have short hair to match the lead actor’s appearance.
- Parents or guardians must be able to commit to the travel and shoot dates.
- Submission should include basketball-related photos or videos showcasing skills.
Compensation:
- $500 per shoot day + $2500 buyout.
- $100 for the fitting.
- Travel expenses covered by production for the child and one parent/guardian.