Hiring Manager: Director, Vendor Marketing
Position Function: Merchandising Strategy – Vendor Marketing
About Bluemercury:
With 178 locations across the country and growing, Bluemercury pioneered a client-first service model that emphasizes hyper-personalized, high-quality beauty interactions. The leading luxury beauty destination and Macy’s, Inc. nameplate offers a highly curated and premium product assortment across a range of categories, Bluemercury helps people discover their unique self by shining a light on what makes them wonderfully distinctive. As Bluemercury continues to evolve, it remains committed to its original intent to serve people and embrace its purpose to be the ultimate specialist in the beauty of every individual. For more information, please visit www.bluemercury.com.
Job Summary:
The Vendor Marketing Manager will be responsible for assisting with the strategic development, and owning the executional management, of vendor marketing programs. The ideal candidate will need to blend analytical thinking with a creative approach in order to create revenue-driving campaigns aimed at building awareness and increasing sales in accordance with the company’s vision. This role requires meticulous attention to detail and building strong cross-collaborative partnerships to ensure a best-in-class execution of all programs.
Key Responsibilities:
- Own end-to-end vendor marketing campaigns: You will be responsible for overseeing campaigns from ideation to execution. This includes planning, strategizing, and coordinating all aspects of the campaign to ensure its successful implementation.
- Write campaign briefs and collect/approve assets: You will write comprehensive campaign briefs to guide the design of campaign materials. Additionally, you will assist in collecting and approving campaign assets to ensure they align with the campaign’s objectives.
- Project management: You will serve as the project manager for all vendor marketing programs. This involves coordinating and communicating with store teams and digital channel owners to provide them with program specifics and ensure smooth execution.
- Collaborate with Merchandising teams: You will work closely with Merchandising teams to align campaigns with priority brands and product launches. By collaborating effectively, you will ensure that marketing efforts are in line with the overall brand strategy.
- Troubleshoot campaign delivery issues: In the event of any campaign delivery issues, you will proactively troubleshoot and work with cross-functional partners to resolve them promptly. This may involve coordinating with various teams and departments to ensure the smooth execution of campaigns.
- Analyze campaign performance: You will analyze the performance of completed campaigns and provide insights and feedback to vendor partners. This analysis will help gauge the success of campaigns and identify areas for improvement.
- Monitor campaign effectiveness: Continuously monitoring campaign effectiveness is crucial. You will track and analyze KPIs to identify trends and gather insights for optimizing future marketing programs.
- CRM initiatives: You will collaborate with the Loyalty team to identify and execute customer relationship management (CRM) initiatives. This may involve developing personalized marketing strategies to engage and retain customers.
- In-store vendor events: You will assist in the planning and execution of in-store vendor events. This may include coordinating logistics, assisting in execution, and providing event recaps/feedback.
- Budget management: You will contribute to budget management by assisting in the month-end invoicing process.
Qualifications:
- 5+ years work experience, preferably in marketing or trade/retail marketing with a strong understanding of retail marketing
- Basic knowledge of financial acumen is a critical requirement: understanding ROI, budget tracking and the financial impact of decisions and resources on operational activities
- Experience managing multiple complex projects simultaneously
- Ability to navigate a complex organization and present to all levels of Corporate Office and Field Leadership
- Possess a hands-on approach while being collaborative and a self-starter
- Ability to self-pace, follow-through and keep partners on schedule, in order to deliver on tight deadlines
- Exceptional organizational skills and attention to detail
- Bachelor’s Degree
Common Questions:
Will this position have direct reports?
- This is an individual contributor position and will not have any direct reports.
Where does this role report?
- To the Director, Vendor Marketing
Where is this role located?
- We are a remote first organization, so we are fine with anyone located within the United States working remotely from their current residence. Position operates on East Coast hours.
If you are a driven marketing professional with a passion for beauty and a knack for delivering results, we want to hear from you! In this position, you’ll have the opportunity to shape creative and data-driven vendor marketing campaigns, collaborate with cross-functional teams, and contribute to the success of a rapidly growing company. Join us and be part of a team committed to celebrating the uniqueness of every individual while shaping the future of luxury beauty marketing!
This job description is not all inclusive. Bluemercury, Inc. reserves the right to amend this job description at any time. Bluemercury, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
Bluemercury
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