Hailey Welch, widely recognized as the “Hawk Tuah Girl,” has signed on with Jake Paul's media company, Betr, to host a new weekly podcast titled “Talk Tuah.”
Debuting on September 10 across various platforms, “Talk Tuah” will showcase Welch's comedic flair and feature interviews with notable guests. The inaugural episode will spotlight comedian Whitney Cummings, with appearances from social media personalities Josh Richards and Jake Paul scheduled for later episodes.
In the podcast's promo video, Welch exclaims, “Y'all really thought I was done? I'm just getting started, baby,” before playfully hopping on a jet ski. She reflects on her viral rise, stating, “A little while ago my life took a complete left turn and it changed forever,” and emphasizes her new role by adding, “Well now, it's my time to talk.”
Welch's rise to fame began with the viral “Hawk Tuah” meme, leading to significant social media success, including over two million Instagram followers. Her new role at Betr Media, founded by Jake Paul and Joey Levy in 2022, marks a strategic expansion of the company's content offerings. Betr's current programming includes “BS with Jake Paul,” “Twin Talk with Hanna and Haley Cavinder,” “Nickals and Dimes,” and “Caps Off.”
Mike Denevi, Betr's head of media, praised Welch, stating, “This is a major addition to the Betr Media family as we continue to strategically differentiate ourselves in the market. Hailey Welch is a bona fide superstar, and her charisma, unique perspective, and innate connection with her audience make her the perfect fit for our platform. Talk Tuah will bring a fresh and dynamic voice to our content lineup, and we can't wait for our audience and brand sponsors to connect with Hailey in an authentic way that embodies the ethos of Betr Media as a whole.”
Welch expressed her enthusiasm for joining Betr, saying, “I'm delighted to join the team at Betr who fully gets me. Together, we're going to introduce the world to Talk Tuah every Tuesday, starting Sept. 10. My show will have a little of everything — great guests, laughs, chitchats about your pets, relationship pointers, sports and, of course, some down-home Southern charm.”
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