How to Become a Covergirl Model

Casting Call: Covergirl Campaign – Male and Female Models Needed

Introduction

Are you ready to step into the spotlight and represent a leading global beauty brand? Covergirl is seeking male and female models aged 21-40 of any ethnicity for their upcoming high-profile campaign. This is a fantastic opportunity to showcase a range of beauty products in a series of photoshoots and video segments, and to be part of a major advertising campaign that will reach audiences worldwide.

1. Overview of the Campaign

Covergirl is a globally recognized brand known for its commitment to inclusivity and diversity in beauty. This upcoming campaign offers an exciting opportunity for models to be featured prominently in Covergirl’s advertising materials, including photoshoots and video segments. As a model in this campaign, you will be an integral part of showcasing Covergirl’s latest beauty products and helping to convey the brand’s message to a broad audience.

2. Job Responsibilities

As a model for the Covergirl campaign, you will:

• Participate in Photoshoots and Video Shoots: Engage in various photoshoots and video segments where you will model a range of beauty products, including makeup and skincare.
• Work with the Creative Team: Collaborate closely with photographers, directors, and stylists to bring the brand’s vision to life.
• Model Various Products: Showcase Covergirl’s beauty products effectively, ensuring they are highlighted in the best possible way.
• Maintain Professionalism: Adhere to the production schedule and maintain a high level of professionalism on set.

3. Requirements

To be considered for this role, you should meet the following criteria:

• Age: Between 21-40 years old.
• Gender: Male or Female.
• Ethnicity: Open to all ethnicities.
• On-Camera Comfort: Comfortable with being featured in major advertising materials and on-camera work.
• Collaboration Skills: Ability to follow direction and work effectively with photographers, directors, and stylists.

4. Compensation and Benefits

• Rate: $7,800 for the campaign.
• Additional Perks: This role offers valuable exposure and experience with a leading global beauty brand, which can enhance your portfolio and open doors for future opportunities in the modeling industry.

5. Key Stats

• Impact of Beauty Campaigns: According to a 2022 study by The Modeling Agency, models featured in high-profile beauty campaigns often see a significant boost in their professional visibility and opportunities.
• Reach of Covergirl’s Advertising: Covergirl’s campaigns reach millions of consumers globally, making it a prime platform for models to gain widespread exposure and connect with a diverse audience.

6. FAQ

Q1: How can I apply for the Covergirl campaign?
A1: To apply, submit your portfolio, a recent photo, and your contact information. Include any relevant experience in modeling or similar campaigns.

Q2: What should I prepare for the shoot?
A2: Prepare to showcase a range of beauty products and follow the creative team’s direction. Ensure you are ready for various modeling scenarios, including different makeup and skincare looks.

Q3: Will there be any travel involved?
A3: Travel details will be provided if applicable. Ensure you are available for the scheduled shoots and ready to comply with any travel requirements.

Q4: Is prior modeling experience required?
A4: While prior modeling experience is beneficial, it is not a strict requirement. We are looking for models who are confident on camera and can effectively collaborate with the creative team.

Q5: What should I do if I have questions about the campaign?
A5: If you have any questions, please reach out to the provided contact for more information. They will be able to provide details and answer any queries you may have.

Join Covergirl’s exciting campaign and make your mark in the beauty industry! Apply now to be part of a high-profile project that will showcase your modeling talents and contribute to a major advertising campaign.

About Covergirl:

CoverGirl: A Legacy of Beauty and Innovation

CoverGirl, an iconic American cosmetics brand, was founded by the Noxzema Chemical Company in Maryland, USA. Acquired by Procter & Gamble in 1989 and later by Coty, Inc. in 2016, CoverGirl has established itself as a leader in the beauty industry. Known for its diverse range of consumer-grade cosmetics, the brand’s unique marketing approach has set it apart from its competitors.

A Brief History of CoverGirl

CoverGirl made its debut in 1961 with the launch of its first product line, Clean Makeup. This initial collection, touted as a “medicated face makeup,” featured Noxzema’s signature ingredients like camphor, menthol, and eucalyptus. With just six products, Clean Makeup quickly gained recognition and was nominated as America’s best cosmetic brand.

In 1963, the brand made a significant impact by signing Jennifer O’Neill, then just 14 years old, as its spokesperson. Her 30-year endorsement propelled CoverGirl to the top of the makeup industry. The brand’s early advertisements, featuring models like Cybill Shepherd, established the “girl-next-door” look that became synonymous with CoverGirl.

The 1970s saw CoverGirl solidify its place in the beauty world with Cheryl Tiegs, often hailed as America’s first supermodel, signing a groundbreaking contract worth $1.5 million—a record at the time. The 1980s brought even more success with Christie Brinkley’s influential advertising campaigns, which significantly boosted sales.

In 1997, CoverGirl introduced the beloved slogan “Easy, breezy, beautiful…” signaling the brand’s commitment to a natural look and further expanding its appeal to teenage girls. The line continued to evolve, incorporating new ideas and products.

Innovative Campaigns and Modern Rebranding

CoverGirl has consistently been at the forefront of cosmetic advertising. In January 2010, the brand launched “Clean Makeup for Clean Water,” a charitable initiative aimed at providing clean drinking water to those in need. This program, supported by a donation of $500,000, has delivered 50 million liters of water worldwide.

In 2017, CoverGirl reinvented itself with the new slogan “I Am What I Make Up,” replacing the long-standing “easy, breezy, beautiful.” The rebranding included a fresh logo, updated packaging, and a new tone. The brand’s campaign, “Made in the Mirror,” featured a diverse array of celebrities, including Ayesha Curry, Issa Rae, Katy Perry, and Maye Musk, highlighting CoverGirl’s commitment to inclusivity.

In February 2018, CoverGirl made headlines by featuring a model with vitiligo in its campaign, marking a significant step towards greater representation in the beauty industry.

Notable Endorsers and Milestones

CoverGirl has a rich history of collaborating with prominent figures. In 1992, the brand became the first major cosmetic company to sign a black model, with Lana Ogilvie becoming the face of CoverGirl. This groundbreaking move paved the way for increased diversity in beauty advertising.

The brand’s long-standing contracts with models like Christie Brinkley—whose 25-year tenure remains the longest in cosmetics history—illustrate CoverGirl’s commitment to building lasting relationships. Other notable endorsers include Tyra Banks, Carrie Tivador, Katy Perry, Queen Latifah, Rihanna, Taylor Swift, and Drew Barrymore. YouTuber James Charles and talk show host Ellen DeGeneres have also represented CoverGirl, with the brand recently including Olympic gymnasts Alicia Sacramone, Shawn Johnson, and Nastia Liukin among its ambassadors.

CoverGirl has also celebrated winners from “America’s Next Top Model,” offering $100,000 contracts to contestants from Cycle 3 through 18, making them official CoverGirls.

CoverGirl continues to lead the way in beauty innovation and inclusivity, reflecting its long-standing commitment to empowering individuals through makeup.