Key Takeaways:
– K-pop Group Stray Kids features Deadpool and Wolverine stars Ryan Reynolds and Hugh Jackman in their latest music video.
– The music video has more views than the official trailer of the upcoming Deadpool & Wolverine movie.
– This collaboration between Marvel and the K-pop group may prove to be the most successful promotional event for the film.
– Stray Kids is renowned for their electrifying music and large fanbase.
Stray Kids Creates Marvel Magic
Stray Kids, the globally celebrated K-pop group has just blown their fans, the Stays, away with the release of their latest music video. Ryan Reynolds and Hugh Jackman joined the group to star in the music video for their hit song, Chk Chk Boom. This momentous event comes following speculation and anticipation for such a collaboration beginning in 2021, when Ryan Reynolds formed a friendship with Stray Kids’ leader, Bang Chan.
Lights, Camera, Marvel Action
This spectacular collaboration, which happened without Marvel Studios’ knowledge, has proven to be a major treat for the fanbase. It features Ryan Reynolds and Hugh Jackman making their ‘K-pop debut’ in Stray Kids’ music video from their recently launched album, Ate. This unlikely partnership has caused a sensation on the internet, with the video already amassing more than 17 million views and surpassing even the official trailer for Deadpool & Wolverine.
Promotion Trendsetter
Ryan Reynolds is no stranger to innovative marketing and promotion activities, often leveraging his production company, Maximum Effort Production, to promote Stray Kids. The publicity wave this new music video is setting on the internet is already eclipsing that of the upcoming Reynolds and Jackman starrer. The K-pop group Stray Kids, known for their powerful performances and chart-topping music, seems to have struck gold with this collaboration.
Marvel Characters Steal the K-pop Stage
Reynolds and Jackman’s 20-second cameo in Stray Kids’ ‘Chk Chk Boom’ music video has generated more views than any of the promotional efforts for their movie. With views for the music video outpacing the Deadpool & Wolverine trailers on multiple platforms, this collaboration may be the most successful promotional tool for the film, even though it was executed without the direct knowledge of Marvel Studios.
Potential Game-Changer in Film Promotion
The impact of this collaboration between Stray Kids and the Deadpool and Wolverine stars has far outreached its initial intent. It has created a ripple effect among fans and has proven highly beneficial for the Marvel movie. In the previous collaborations held for this film, with brands like Aviation Gin and DiGirono, none have been as successful as this recent stint with Stray Kids.
Conclusion
In a refreshing turn of events, the Marvel movie stars’ involvement in the K-pop music video has given the film Deadpool & Wolverine a substantial promotional push. Reynolds had previously teased in an interview that the profits from this collaboration would benefit the Marvel film more than the K-pop group. The success and popularity of this music video have predicted that this perhaps could be the start of a new trend in movie promotions.
Deadpool & Wolverine will be hitting screens on July 26, with Stray Kids’ album Ate available now on Spotify. With fans and observers alike eager to see the fallout from this unique collaboration, it’s clear that Stray Kids and the Marvel fandom have approached a milestone occasion together.
