Blumhouse Productions Plans for Hollywood Success

In recent times, the film production giant, Blumhouse, has come under scrutiny for its notable fall in quality. Just last week, the entry of its new horror movie “Imaginary” into the market brought this narrative to light again. This follows another underwhelming film “Night Swim,” solidifying a pattern of dismal performances from their most recent PG-13 horror exploits.

Key Takeaways:
– Blumhouse has recently produced unsuccessful PG-13 horror movies
– Lack of creative direction and passionate filmmaking is a major problem
– The company needs to return to funding low budget projects for unproven filmmakers
– They have promising projects like The Black Phone 2, a re-imagining of The Wolf Man, and the Speak No Evil remake in the pipeline.

Brilliance in the Backdrop

Blumhouse, once known for its innovative and genre-respecting horror films like “Get Out,” “The Invisible Man,” and “The Black Phone,” has seemingly hit a rough patch. The company’s transition into delivering work that appears driven more by trends than by the passion has sparked concern among enthusiasts. Comparatively, Blumhouse’s recent projects lack the creative direction that once defined the company.

Market Doppelgängers

The key issue is with the current model of filmmaking adopted by Blumhouse. Paramount’s announcement of a new project about an imaginary friend pushed the company to put out their version in “Imaginary.” While this competitive spirit is understandable, careful execution is paramount, else it results in projects akin to what’s churned out by The Asylum.

Concerning the film “Night Swim,” Blumhouse seemed to have circumvented its policy on rating films based on maturity. Jason Blum, the company’s founder, was known to have stated that if a movie was targeted at teens, it would be rated as PG-13 so the targeted audience could watch it. Dishearteningly, Night Swim revolved more around jump scares and silly ghosts rather than intense character development.

Failed Experiments and Missed Opportunities

Blumhouse’s decision to recast legacy actors in old franchises, as seen in “The Exorcist: Believer,” did not meet expectations and led to David Gordon Green leaving the series. On the flip side, the release of “Five Nights at Freddy’s,” despite its subpar quality, was a commercial success due to its appeal to the game’s younger fan base.

Amidst these low points, the company’s release of the underrated film “The Passenger” last year, showed a spark of the old Blumhouse spirit. However, the film’s unnoticed release on MGM+ did it no favors.

The Path to Redemption

Blumhouse must halt its conveyor belt of soulless releases and return to its roots. Nurturing unique ideas from unproven filmmakers instead of churning out low-effort films can help in restoring its reputation. Comparatively, the promising projects they have on the horizon like “The Black Phone 2,” a re-imagining of “The Wolf Man,” and the “Speak No Evil” remake reflect a potential rejuvenation of the brand.

Conclusion

In conclusion, while the recent downturn in Blumhouse’s output can be concerning, it is too soon to rule out the possibility of recovery. With some strategic planning and a return to its roots, Blumhouse may very well bounce back stronger. Only time will tell if this seemingly lost brand can find its way back to the top.