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Disney, Hulu, and ESPN Announce Price Increases: What Subscribers Need to Know

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Disney+ Price Hike: What You Need to Know

Disney+ has been a game-changer in the streaming world since it launched in late 2019. It offered a treasure trove of Disney classics, Pixar hits, Marvel blockbusters, Star Wars sagas, and much more. But now, almost five years later, Disney+ is raising its prices again, making some subscribers question if it’s still worth it.

The New Prices

Starting in October 2024, the price for Disney+ will jump to $15.99 USD a month for the ad-free tier. This is a significant increase from the original launch price of $6.99 USD a month. For those who don’t mind ads, the price will be $9.99 USD a month, up from the previous price by $2 USD.

But it’s not just Disney+ that’s getting more expensive. Hulu, another popular streaming service owned by Disney, is also seeing a price hike. The ad-supported tier will now cost $9.99 USD a month, while the ad-free tier will be $18.99 USD a month. The increase for Hulu’s ad-supported tier is $2 USD, while the ad-free tier sees a smaller increase of $1 USD.

ESPN+, the sports streaming service, will also raise its price to $11.99 USD a month. And for those who like to bundle their streaming services, the Disney+, Hulu, and ESPN+ bundle will now cost $16.99 USD with ads and a hefty $26.99 USD without ads. The Disney+ and Hulu Duo plan, as well as the new Disney+, Hulu, and Max bundle, are the only ones that won’t be affected by the price hike.

Why the Price Increase?

So, why is Disney raising its prices? There are a few reasons. First, producing high-quality content isn’t cheap. Disney+ is home to some of the biggest and most expensive franchises in the world, like Marvel and Star Wars. Upcoming releases like “Inside Out 2” and the highly anticipated “Deadpool & Wolverine” movie are sure to be blockbusters, but they also come with hefty production costs.

Another reason is the increasing competition in the streaming market. With more and more players entering the game, Disney needs to invest in new and exclusive content to keep subscribers coming back. This means higher costs for production, talent, and marketing.

Added Benefits

To soften the blow of the price increase, Disney+ is also adding some new features and content. Starting this fall, subscribers will have access to an ABC News live-streaming channel. This is a great addition for those who want to stay updated with the latest news while enjoying their favorite shows and movies.

For families with young children, Disney+ is launching a new playlist catered specifically towards preschoolers. This playlist will feature a collection of educational and entertaining content perfect for the little ones. Additionally, subscribers of the ad-free tier will get four more playlists this fall, offering more variety and tailored content for different interests.

Is It Still Worth It?

With all these changes, the big question is: Is Disney+ still worth it? For many, the answer is yes. Disney+ offers a vast library of content that includes some of the most beloved movies and shows of all time. From classic Disney animations to the latest Marvel movies, there’s something for everyone.

The addition of new content like the ABC News live-streaming channel and the preschoolers’ playlist adds even more value to the service. And for those who subscribe to the ad-free tier, the extra playlists provide more customized content options.

However, the higher prices might be a deal-breaker for some, especially those who were drawn to Disney+ for its affordability. For those on a budget, the ad-supported tier is still a reasonable option, offering the same great content with the occasional ad break.

Conclusion

Disney+ has come a long way since its launch in 2019. While the price increase might be a tough pill to swallow, the added features and new content aim to provide more value to subscribers. Whether you’re a fan of Marvel, Star Wars, Pixar, or Disney classics, Disney+ continues to be a top choice for streaming entertainment. As always, it’s important to weigh the costs and benefits to determine if it’s the right fit for you and your family.

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Megan Dianehttps://www.projectcasting.com
Hi, I'm Megan Browne, the Head of Partnerships at Project Casting - a job board for the entertainment industry. As Head of Partnerships, I help businesses find the best talent for their influencer campaigns, photo shoots, and film productions. Creating these partnerships has enabled me to help businesses scale and reach their true potential. I'm excited to continue driving growth by connecting people with projects they're passionate about.

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