Key Takeaways:
– “Imaginary”, a horror film by Jeff Wadlow and Blumhouse, is now available on Premium Video on Demand (PVOD) and Premium Electronic Sell-Through (PEST).
– It brought in nearly $29 million during a two-and-a-half-week theatrical run.
– The movie features DeWanda Wise from Jurassic World: Dominion as the lead character.
– Director Jeff Wadlow is known for his works in Truth or Dare, Fantasy Island, and more.
– Wadlow praises Wise’s performance and creative partnership in the film.
Latest Film by Blumhouse and Jeff Wadlow Moves to Home Screening
“Imaginary”, the recent collaboration between Blumhouse and director Jeff Wadlow – who have previously worked together on films such as “Truth or Dare” (2018) and the horror incarnation of “Fantasy Island” (2020) – reached cinemas on March 8th. Despite being a fresh release, it hasn’t lit the box office ablaze. The film garnered a modest total of about $29 million at the global box office during its short theatrical run.
New Life in PVOD and PEST Release
In hopes of gaining more traction, “Imaginary” has shifted its focus to home screening. The film is now up for grabs on both PVOD and PEST platforms via Lionsgate, bringing horror enjoyment into the comfort of people’s living rooms. The movie is available to stream on Amazon and Vudu, with the latter offering an exclusive featurette dubbed “Forged by Fire: A Tale of Unbreakable Family Bonds”.
A Sinister Tale Starring DeWanda Wise
The story of “Imaginary” takes a dark turn as it weaves a narrative surrounding a young girl’s unusual attachment to a stuffed toy bear. DeWanda Wise, known for her role in “Jurassic World: Dominion”, plays Jessica, a woman who relocates back to her childhood home. There, her youngest stepdaughter, Alice, forms an uncanny bond with a cuddly bear named Chauncey. Soon, a seemingly innocent playtime companionship unfolds into a more menacing game.
Director Jeff Wadlow’s Take on the Film
Adding to its charm, “Imaginary” was crafted under the combined efforts of Greg Erb and Jason Oremland alongside director Wadlow. According to a synopsis, the film appears to present a horrific twist to the 1991 comedy “Drop Dead Fred”. In this version, the protagonist stumbles upon her imaginary childhood friend who is anything but pleased about her departure.
Taking a moment to acknowledge his star’s performance, Wadlow spoke highly of Wise. She was far more than a mere actress in the movie, he said, playing an active role in the film’s creative process. Wadlow believes that the most compelling horror stories emerge from childhood fears and that Wise has brilliantly tapped into that realm.
Wadlow and the Blumhouse Collaboration
The “Imaginary” project has seen the successful collaboration of industry heavyweights Lionsgate, Blumhouse, and director Jeff Wadlow. This isn’t the first time the trio has joined forces, having previously worked together on the horrifying 2012 movie “Sinister”. In addition to this, Wadlow’s directorial-roster boasts a range of reputed titles including “Cry_Wolf”, “Never Back Down”, “Kick-Ass 2”, “True Memoirs of an International Assassin”, and “The Curse of Bridge Hollow”.
Closing Note
Having made its transition to PVOD and PEST, will you be giving “Imaginary” a watch? Don’t forget to share your thoughts on the movie and if you’ve watched it, let us know your views. If you’re keen on reading a review before committing, you can find one [at this link].
