Key Takeaways:
– John Cena adopts a distinctive marketing strategy to promote his new movie ‘Jackpot.'
– The WWE wrestler-turned-actor eloquently used Gen Z lingo, but it didn't appear to impress fans.
– Cena's new movie ‘Jackpot' is now streaming on Prime Video.
Promoting ‘Jackpot' with Gen Z Terminology
The WWE world champion and actor, John Cena, has returned to the screens with a unique promotion tactic for his recent comedy-action film ‘Jackpot.' Known to push boundaries in the world of movies and wrestling, Cena took it upon himself to promote his movie using Gen Z terms. The movie involves a wager where the lottery winner must survive potential assassination for a day to claim the prize.
In a video clip shared by @DiscussingFilm on Twitter, Cena summed up the plot using hip Gen Z languange: “Jackpot's got the rizz! It takes place in a not-so-distant future where the lottery is mewing at $3.6 billion dollars (…)”. Cena also had a lot to say about co-star Awkwafina and her character's dangerous journey.
John Cena's Character in ‘Jackpot'
In ‘Jackpot', viewers can witness Cena in the role of Noel, a bodyguard who must protect Awkwafina's character Katie, the winner of a perilous ‘Grand Lottery.' But Cena didn't stop there – talking about his character, he used even more slang, referring to himself as a “Giga-Chad Sigma bodyguard” and promising viewers that the movie is going to be “lit to the max.”
The Fan Reaction to Cena's Promotional Antics
Despite Cena's unique approach to marketing, his promotional efforts have not gone down well with all fans. Social media reactions indicate that some found his use of Gen Z slang cringe-worthy and over-the-top. Fans openly expressed their disapproval.
This is not the first time Cena has gone the extra mile for his movie promotions. He once joined an adults-only site to promote his previous R-rated comedy-fantasy flick, ‘Ricky Stanicky.'
Final Thoughts
While Cena's promo attempt has sparked a mixed reaction, it's undeniable that he has successfully grabbed attention for ‘Jackpot.' The movie, featuring Cena alongside Awkwafina, is a comedy-action blend that is currently available on Prime Video. The actor has proved that he is ready and willing to pull out unconventional promotion tricks. However, the fans' response suggests he may have missed the mark this time. Whether this impacts ‘Jackpot's box office performance remains to be seen.
John Cena's distinctive promotional tactics may have garnered some scorn, but his willingness to take risks to bring attention to his projects is commendable. Despite the criticism, his distinctive approach to promotion cannot be ignored – even if it doesn't hit the target every time. His cringe-worthy yet creative ideas demonstrate that, when it comes to making noise for a project he is involved with, Cena is in a league of his own.
Regardless of the popular response, we can expect John Cena to keep trying new and daring techniques to shine the spotlight on his ventures. Here's hoping his next stunt lands a little better with fans. Until then, ‘Jackpot' awaits for those curious to see what all the fuss is about.
