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News Corp. Eyes Revenue Boost from AI Licensing

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News Corp., a global media and information services company, is poised to generate significant revenue by licensing its content to AI companies. This move comes as the company engages in advanced discussions with various digital companies.

Key Takeaways

  • News Corp. expects substantial revenue from licensing content to AI companies.
  • CEO Robert Thomson emphasizes the need for AI engines to have quality inputs.
  • The company reported a 1% increase in revenue to $2.5 billion and a net income of $58 million.
  • HarperCollins, its book publishing division, led this growth.
  • Thomson also discussed the role of Rupert Murdoch, the company’s founder, and the upcoming shift in his position.

Content Licensing and AI

News Corp. CEO Robert Thomson revealed that the company is in “advanced discussions” with several digital companies for content licensing. This strategy is expected to bring in significant revenue, leveraging the company’s diverse content sets. Thomson highlighted the importance of high-quality inputs for the sophistication of generative AI engines, positioning News Corp.’s content as a valuable asset for AI development.

Financial Performance and Leadership Transition

The company’s recent financial performance showed a slight increase in revenue, reaching $2.5 billion, with a net income of $58 million. The growth was primarily driven by HarperCollins. Additionally, Thomson spoke about Rupert Murdoch’s ongoing role in the company, despite his shift to a chairman emeritus position, and expressed confidence in Lachlan Murdoch’s upcoming role as the sole chair.

The Future of AI and Journalism

Thomson also shared his views on the intersection of AI and journalism. He acknowledged the challenges posed by misinformation and disinformation in the digital age. However, he firmly believes that no matter how advanced AI becomes, it cannot replace the essence of great reporting and genuine journalistic analysis.

Conclusion

News Corp.’s move to license its content to AI companies reflects a strategic shift in leveraging digital advancements. As AI continues to evolve, the company’s focus on providing quality content inputs for AI engines could set a new standard in the media industry. This approach not only promises significant revenue streams but also underscores the enduring value of quality journalism in an increasingly digital world.

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Megan Dianehttps://www.projectcasting.com
Hi, I'm Megan Browne, the Head of Partnerships at Project Casting - a job board for the entertainment industry. As Head of Partnerships, I help businesses find the best talent for their influencer campaigns, photo shoots, and film productions. Creating these partnerships has enabled me to help businesses scale and reach their true potential. I'm excited to continue driving growth by connecting people with projects they're passionate about.

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