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Entertainment NewsPeacock's Marketing Department Faces Layoffs Amid Restructuring

Peacock’s Marketing Department Faces Layoffs Amid Restructuring

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Restructuring at Peacock

Peacock, NBCUniversal’s streaming platform, has recently undergone significant changes in its marketing department. Chief Marketing Officer Shannon Willett spearheaded a restructuring process, resulting in approximately 50 layoffs. This move impacts both senior and junior employees, marking a notable shift in the company’s strategy.

Key Takeaways:

  • Peacock’s marketing department undergoes significant restructuring, leading to around 50 layoffs.
  • Chief Marketing Officer Shannon Willett drives the change, focusing on in-house expertise and collaboration.
  • The restructuring aligns with broader changes at NBCUniversal and opens up new roles within the company.
  • Peacock’s strategy shift reflects an effort to stay competitive in the dynamic streaming market.

Willett’s Vision for Peacock

Willett, who joined the company in April 2022, aims to create a more streamlined and efficient marketing structure. In a memo to staff, she outlined the new organization focused on five core pillars: Brand Creative and Marketing, Title Creative and Marketing, Marketing Strategy, Planning, Analysis and Performance Media, Growth and Lifecycle Marketing, and Publicity, Events, and Talent Engagement. This restructuring is part of a broader effort to bring more expertise in-house and enhance collaboration across teams.

Impact of Layoffs

The layoffs at Peacock are part of a larger trend within NBCUniversal, following the departure of former CEO Jeff Shell last year. While the restructuring leads to job losses, it also opens up approximately 20 new positions, indicating a shift in the skill sets and roles the company values.

Looking Ahead

As Peacock navigates the competitive streaming landscape, these changes reflect a strategic pivot to adapt to the evolving market demands. The focus is now on building a marketing team that can effectively support Peacock’s growth trajectory in a rapidly changing digital environment.

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Megan Dianehttps://www.projectcasting.com
Hi, I'm Megan Browne, the Head of Partnerships at Project Casting - a job board for the entertainment industry. As Head of Partnerships, I help businesses find the best talent for their influencer campaigns, photo shoots, and film productions. Creating these partnerships has enabled me to help businesses scale and reach their true potential. I'm excited to continue driving growth by connecting people with projects they're passionate about.

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