Key Takeaways:
– Will Smith endorsed the Undawn zombie survival game, which reportedly flopped after its launch.
– Despite a budget of about 1 billion yuan or $140 million, the game has performed poorly due to lack of promotion.
– Smith’s reputation remains unaffected, with the actor looking forward to new and exciting film projects.
Will Smith’s Hollywood Stardom Not Enough to Save Undawn
Oscar-winning Hollywood megastar Will Smith’s venture into the gaming industry backfired when the zombie survival game he endorsed, Undawn, flopped disastrously. Despite Smith’s acclaimed status and impressive acting resume, Reuters reports that Tencent’s key in-house game severely underperformed, shocking the gaming community.
Flop Despite High Budget
The high-profile game, sporting a hefty budget of around 1 billion yuan or approximately $140 million, missed its mark considerably. Fans across the globe weren’t surprised by this turn of events, criticizing the developers for the game’s poor marketing. It appears that even Smith’s star power couldn’t save the game from this apparent failure, as few even knew of its existence.
Fans React to Undawn’s Failure
Several impassioned fans took to social media to voice their opinions on the game’s lackluster performance. Most echoed the same sentiment – a lack of awareness. One user, @KudosOnYT, tweeted, “You mean the game literally no one knew existed until this tweet.” Another, @nerodsi, wrote, “How are people supposed to buy something if they don’t know about it aka market it and advertise it.” Despite the big-budget venture, Tencent’s limited promotion efforts meant that the game slipped under the radar for both fans and gamers alike.
Smith’s Future Endeavours Unblemished by Undawn
Smith’s unsuccessful foray into the gaming industry hasn’t stained his Hollywood reputation. An accomplished actor known previously for his roles in Men in Black and Bad Boys, Smith recently clinched an Oscar in 2021 for his riveting performance in King Richard. His creativity is in no short supply, with several exciting projects lined up for the future.
The actor also reflected on past ambitious projects, like Antoine Fuqua’s Emancipation, where he underwent a method acting process, deliberately suffering for his art. He caused a stir by revealing he wore real chains for the role. Smith gave insights into the degree he went for his role but assured fans that his experience was profound and enriching.
Upcoming Cinema Projects
Smith’s audacious spirit translates into his upcoming film projects as well. The actor is slated for his return for the fourth Bad Boys film, alongside co-star Martin Lawrence. With a release date fixed for June 7, 2024, fans can expect to see him in action again quite soon. Smith will also star in the much-anticipated sequel to the post-apocalyptic film I Am Legend, where he will be sharing screen space with Michael B. Jordan.
In Conclusion
In the ever-evolving world of entertainment, ventures can either be successful or fall flat. Smith’s endorsement of Undawn should serve as a reminder to all developers about the critical role of intelligently devised promotion and marketing strategies. However, one misstep in the gaming field has proven not to dampen the Hollywood star’s spirit or reputation as he continues to soar in his acting career.
