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We are a NYC Clothing Brand born out of a simple question: how can we get people premium-grade jeans at a reasonable price? Using the finest denim fabrics from the best mills globally and by controlling the manufacturing process, we transform the denim and make it look effortless. Although we specialize in denim we have expanded our clothing line to tees, sweaters, sweats, and more! We stick to simplicity as our core design philosophy. With a 32-year denim heritage, our experience is second to none.