Apothecarie

Our client, Made by Mary, creativity is our heartbeat, driving everything we do. Since our inception in 2013, we’ve evolved from a passion project to a collective of artisans, visionaries, and storytellers. We breathe life into our brand through innovation, originality, and a relentless pursuit of excellence. We’re seeking a Creative Director to join our dynamic team, someone who shares our commitment to customer-centric creativity and is ready to lead with passion, vision, and an unwavering dedication to quality.

Description

As the Creative Director at Made by Mary, you’ll be the custodian of our brand’s visual identity and narrative, weaving together compelling stories that captivate our audience and drive engagement. You’ll collaborate closely with cross-functional teams to bring our brand vision to life across all touchpoints, from product design to marketing campaigns. Your role will be instrumental in shaping our brand’s evolution and ensuring that every interaction with Made by Mary leaves a lasting impression.

Duties + Responsibilities

• Creative Vision: Define and articulate the brand’s visual identity, ensuring consistency and coherence across all creative assets and communications.
• Brand Storytelling: Develop narratives that resonate with our audience and bring our brand values to life in authentic and meaningful ways.
• Art Direction: Lead and inspire a team of designers and creatives to produce compelling visual content that communicates our brand’s essence and engages our audience.
• Campaign Development: Conceptualize and execute innovative marketing campaigns that drive brand awareness, customer acquisition, and loyalty.
• Cross-functional Collaboration: Collaborate with marketing, product, and sales teams to ensure alignment and integration of creative strategies with overall business objectives.
• Quality Control: Uphold the highest standards of craftsmanship and aesthetic excellence in all creative deliverables, from product design to marketing materials.
• Trend Forecasting: Stay abreast of industry trends and cultural shifts to identify opportunities for innovation and differentiation.
• Team Leadership: Mentor and empower a team of creatives, fostering a culture of collaboration, creativity, and continuous learning.
• Performance Analysis: Utilize data and analytics to evaluate the effectiveness of creative campaigns and optimize strategies for maximum impact.
• Budget Management: Manage resources and budgets effectively to achieve creative goals while maximizing ROI.

Qualifications

• Proven track record of success in creative leadership roles, preferably within the consumer goods, fashion, or lifestyle industries.
• Deep understanding of brand strategy, storytelling, and visual communication principles.
• Exceptional creative vision and the ability to translate abstract concepts into compelling visual narratives.
• Strong leadership and team-building skills, with a track record of inspiring and motivating creative teams.
• Excellent communication and presentation skills, with the ability to articulate creative concepts and strategies effectively.
• Proficiency in design software and tools, with a keen eye for detail and aesthetics.
• Bachelor’s degree or higher in Design, Fine Arts, Communications, or related field.

https://www.madebymary.com/pages/our-story

Apothecarie