Crownn Company Pte Ltd

Our client is a provider of Global Media and Entertainment content. They are expanding globally and has operations in America, Asia and Europe.

The ideal candidate is critical thinker who loves delving into customer journeys and possesses strong analytical skills and business acumen.

You are a creative strategist that turns insights into enticing marketing campaigns with impact. You are someone who is detail-oriented in execution but also can see the big picture. You have great interpersonal and communication skills, experience working cross-functionally across various teams and have managed/trained individuals in their career for success.

Key Responsibilities:

• Own the global strategy, testing and execution for all CRM/Lifecycle campaigns that deliver measurable business impact
• Engage with our consumers and volunteer community across various touch points (email, push, in-app, content cards), optimizing on the right channel mix and frequency of efforts and driving towards activation, engagement, retention, monetization and growth
• Create and define the segmentation strategy that enables personalization at scale
• Drive creative strategy and execution across channels and journeys both for our viewer and contributor communities
• Produce, share and present strategy, results and insights to senior leadership and across the organization
• Collaborate with the analytics team to create reporting and dashboards in order to better understand CRM performance and create transparency across the organization
• Ensure best practices and continue to improve the workflow of the CRM team, identifying operational efficiencies and vetting 3rd party tools to support team goals

Key Requirements:

• 6+ years CRM experience
• In-depth knowledge in digital marketing, especially in omni-channel CRM/Lifecycle marketing and retention/engagement strategies and personalization tactics
• Strong analytical prowess with proven ability to derive insights that create actionable initiatives
• Solid understanding of testing frameworks and methodologies and the ability to design end to end experiments
• Ability to effectively prioritize and execute tasks in a fast-paced environment
• Strong storyteller with experience building compelling and creative campaigns
• Experience using CRM automation tools (Braze or similar) and analytics & data visualization tools (i.e. Looker, Amplitude)
• Strong understanding of media landscape, specifically in streaming and subscription

based services

• Prior experience working with international audiences and/or online communities

Crownn Company Pte Ltd

Our client is a provider of Global Media and Entertainment content. They are expanding globally and has operations in America, Asia and Europe.

They are looking for a Director of Business Operations and Strategy. This role reports to the COO and drive operational and revenue goals.

You will be responsible for developing business strategies and operational plans to achieve company objectives. You will provide company-wide departments with a strategic view of SVOD, AVOD, and TVOD businesses to achieve targets.

As a Director of Strategy and Operations you will work closely with leadership to build out revenue strategy as well as identify and establish partnership opportunities.

Requirements

• 12 years of experience in business operations, corporate strategy, and go-to market monetization
• Expertise in evaluating opportunities in a competitive environment with actionable, insightful market assessment. Strong analytical skills with the ability to apply business strategy to data analysis and recommendations
• Demonstrated history of identifying opportunities with strategic partners, building and managing relationships with them.

Crownn Company Pte Ltd