Educated Solutions Corp

We are seeking an experienced Audience and Media Strategy Manager to spearhead the development of audience strategy and cross-channel media initiatives for a pivotal campaign within our clients’ Retail business line. As a passionate advocate for crafting exceptional customer experiences, you will play a key role in shaping and executing media and audience segmentation strategies across various investments. If you possess the outlined qualifications and are excited about contributing to our clients’ dynamic team, we invite you to apply!

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or a related field.
• 3-5 years of experience in audience and data strategy applicable to marketing and/or media.
• Knowledgeable about digital data technologies and partners (1st and 3rd party data, data lakes, data clean rooms, identity solutions, CDP, Clean Room, CRM, etc.).
• Strong analytical, critical thinking, and problem-solving skills.
• Strategic thinker and doer with a clear understanding of media principles, planning, and buying functions in the US.
• In-depth knowledge of cross-channel media strategy and experience leading complex business at an agency or in-house with a large advertiser.
• Experience with auction-based media like programmatic and paid social.
• Familiarity with industry media planning tools such as Nielsen, Kantar, Comscore, DCM, etc.

Responsibilities:

• Lead the formulation and implementation of media strategy and audience architecture for the Retail business line.
• Define channel approaches, media plans, and campaign activations, emphasizing an audience-centric approach.
• Develop and implement audience segmentation strategies aligned with business objectives and technical requirements.
• Collaborate with planning and activation teams to align audience profiles/segmentation with appropriate investment strategies.
• Utilize a data-driven mindset to determine the optimal channel mix for audiences and business strategies.
• Manage both external media agencies and internal partners to achieve campaign goals.
• Collaborate closely with campaign managers, marketing stakeholders, audience analysts, measurement partners, data science leaders, category leaders, creative and content teams, and internal media teams.
• Navigate a highly matrixed organization and represent the team with integrity and self-sufficiency.
• Manage budget allocations and investment decisions across all media channels within the Retail business line.
• Drive real-time campaign optimizations based on key performance indicators (KPIs) and compile regular reporting for stakeholders, including leadership.
• Contribute insights to advertising portfolio strategy and investment models.
• Foster an entrepreneurial mentality to enhance audience strategy, processes, and products.

Educated Solutions Corp

ESC has an exciting opportunity for a Marketing Program Manager to support our premier client’s entertainment in a hybrid work schedule (onsite Tuesday-Thursday) in their Seattle location. The Program Manager will manage process and projects working closely with both internal and external stakeholders. You will also be working directly with our top tier streaming partners to source content for marketing and secure approvals on the final creative product. You will also help to identify and implement programmatic improvements that streamline process and increase speed of delivery and approval.

Key Responsibilities

• Collaborate closely with marketing teams on projects including 1P, 2P and 3P partner content. Evangelize and advise on process and understand the requirements for each project, identifying and sharing the right partners/content to include.
• Connect with streaming partners directly on their brand inclusions in the brand marketing, confirming they have approved content for use.
• Understand streaming partner requirements and pain points. To successfully execute marketing projects with partner content you will need to dive deep on each of their best practices and become the subject matter expert, able to flag needs upfront and ensure we are not sending creative that cannot be approved.
• Collaborate with external agencies where they are brought in to support marketing creative, helping to improve their workflows and tracking where their work will need streaming partner approval.
• Assist with process and digital asset management for the team.
• Provide inputs into status updates and quarterly business reviews for senior leadership.

Basic Qualifications:

• 3+ years of program or project management experience
• 3+ years of defining and implementing process improvement initiatives using data and metrics experience
• Experience managing projects in Smartsheet Experience building, executing and scaling cross-Experience managing projects across internal and external teams

Educated Solutions Corp

As the Global Marketing Campaign Manager, you will be responsible for developing, executing, and optimizing global promotional campaigns. You will collaborate with cross-functional teams and partner with external organizations to ensure the success of these campaigns. Your role will be pivotal in maintaining our brand identity while highlighting the unique value propositions of our partners participating in the campaign. If you’re a marketing visionary with a passion for music and the skills to drive successful global promotional campaigns, we want to hear from you. Join our team and help us shape the future of music and podcast experiences for our customers. Apply now to be part of a dynamic team and make a significant impact in the world of music marketing.

Key Responsibilities:

• Develop detailed global promotional campaigns, project plans, including campaign goals and messaging.
• Identify marketing distribution channels, campaign schedule, and key performance indicators (KPIs).
• Manage a multi-million-dollar promotion budget, driving KPI and ROI targets.
• Oversee concept and creative development of campaign materials to create compelling and effective marketing content.
• Partner with local teams to create strong processes and mechanisms to scale global promotions.
• Maintain the brand’s voice and identity throughout campaigns.
• Forecast, track, and report campaign effectiveness metrics as well as overall ROI to internal stakeholders.
• Drive offer, creative, and messaging tests, document results, and share best practices for global implementation.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field (Master’s degree is a plus).
• 5+ years of experience in marketing campaign management, preferably in the music or entertainment industry.
• Proven track record of successfully managing multi-million-dollar budgets and delivering on KPIs and ROI targets.
• Strong creative and analytical skills, with the ability to make data-driven decisions.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Ability to adapt to a fast-paced and dynamic environment.
• Proficiency in marketing tools and platforms.
• Passion for music and a deep understanding of the streaming industry is a plus.

Educated Solutions Corp