FACTORY PR

Factory is a preeminent communications agency with offices in New York and Los Angeles. We sit at the unique intersection of style and innovation, deeply rooted in both current culture and our near 20-year legacy.

We work with companies to create moments that will spark the brand transformation to cult status. Our strategies combine traditional and digital activities, including public relations, brand development, social media, content creation, and influencer and celebrity integration.

Factory is entering an exciting new chapter filled with growth and creativity. Our team continues to impress with their ability to work nimbly across various industries, and achieve award-winning media relations for our clients. We are also fun to grab a drink with!

From an industry perspective, we’re the agency behind media-fueled launches and creative storytelling for a dynamic portfolio of clients, including ASOS, Rebag, Henry Rose by Michelle Pfieffer, Hairstory, RayBan, GayWater, IKEA and Charles Harbison.

SENIOR ACCOUNT EXECUTIVE – Fashion

Factory PR seeks a Senior Account Executive in its Fashion Division. The candidate should be an avid consumer of media and popular culture, and have a deep affinity for fashion and design. The position calls for an expert PR strategist, communicator and client relationship expert with BIG BRAND experience. This position, which reports to the VP of Fashion, will supervise, develop, coach and mentor a dynamic team including a coordinator and intern.

PRIMARY RESPONSIBILITIES

• Secure strategic press coverage – including feature stores, news announcements, brand and Executive profiles, and product placement in top national & regional
• Liaise with clients and manage the client relationship across key corporate fashion accounts
• Develop relevant brand assets used to secure coverage, including pitches and press kits
• Maintain strong relationships and actively network with key fashion and market editors, news & beauty editors, relevant fashion stylists and influencers
• Create innovative seasonal strategies for large national and global brands
• Conceptualize and assist in execution of special events and activations
• Accompany clients and editors on domestic and international press trips
• Manage day-to-day client interaction, serving as primary point of contact on accounts

REQUIREMENTS

• Minimum 4-years fashion PR AGENCY experience
• Experience working with large corporate fashion brands a MUST
• Organizational skills, attention to detail and follow up must be exemplary
• Superior knowledge of fashion/consumer/retail media practices, as well a phenomenal track record of garnering top-tier coverage
• Deep understanding of fashion & retail trends and market
• Experience with event planning with big brand/big budget a plus
• Experience with supervision/mentoring junior staff
• Strong writing, communication and presentation skills to effectively articulate ideas to clients, agency principals and colleagues
• High level of interest and proficiency in new media landscape including pitching conferences and podcasts
• Bachelors degree, preferably in Communications, Journalism, Public Relations, English, Marketing or a related field
• Proficient in Powerpoint, Photoshop, Excel, Word, Cision, Fashion GPS and social media networks
• Ability to thrive in a fast paced, deadline oriented, high-energy environment with a consistent YES attitude

COMPENSATION & BENEFITS

CULTURE

Life at Factory offers all the benefits of a stable, profitable and established company, but with a dynamic start-up culture. We place great importance on our people and their professional development. We seek creative thinkers, effective doers, glass ceiling breakers and the I-dont-know-if-thats-possible-but-let’s-find-out-ers.

We are the people who get great satisfaction in a job well done, who grab a ball and run with it and who celebrate together when we ace it. We take great pride in being different and promoting a workplace environment and culture based on positivity, inclusivity and collaboration.

$$$

Competitive salary commensurate with experience

401K with employer matching

Life insurance

HEALTH & WELLNESS

Health/Dental/Vision Insurance 100% covered

Discounted gym and ClassPass membership plus monthly credit

Flexible Spending Account

PERKS

CitiBike plan

Discounted Metrocard/commuting

WORK LIFE BALANCE

Generous vacation offering

End-of-year holiday two-week office closure in addition to vacation package

Summer Friday Program

FACTORY PR

Factory PR seeks a Digital Supervisor, Influencer & Social Media to work across multiple clients within our Fashion, Beauty, and Tech/Innovation divisions. The candidate should possess passionate knowledge of the influencer landscape, be skilled at developing smart, creative social and content strategies. They should have an insatiable thirst for innovation in the digital world. The position calls for an experienced communicator, enthusiastic social media consumer, and pioneering strategist —both analytical and creative—with the ability to conceive and execute engaging digital activations.

This position, reporting to the Senior Digital Director, will focus on influencer marketing activations with campaign amplification, a forward-thinking approach to the engagement of influencers, original multimedia content creation and brilliant tactics to develop unique strategies for clients ranging from luxury fashion brands and retail giants to innovative start ups. The position also requires knowledge of social media and online marketing relating to the influencer market.

PRIMARY RESPONSIBILITIES

• Lead the outreach to and management of influencers (or brand partners) including contracts, deliverables, negotiations and overall thoughtful influencer and social media program management

• Maintain consistent knowledge of client affairs, generating original ideas to amplify their efforts through influencer marketing and socially-driven partnerships

• Develops strategy, KPI’s and proposed structure for identified influencer program and activation

• Identify key influencers, creatives and talent in designated verticals for maximum engagement and overall reach in both paid and unpaid capacities

• Work in tandem with PR teams to align influencer and/or social media strategies with overall brand goals

• Lead calls and overall communication with assigned clients

• Suggest and implement new features, tools, and ideas to raise brand awareness and grow channel followings when applicable

• Oversee and build out reports for clients on a monthly basis

• Stay up to date on latest digital and social media trends, happenings, etc

REQUIREMENTS

• Minimum 5 years of experience with Influencer Marketing

• Minimum 2-3 years of experience with Social Media management.

• Minimum 3 years overseeing and managing team members

• Presents a deep understanding and proven experience of digital media landscape including Influencers, Social Media and role of brand talent

• You are proactive & hungry, bringing fresh ideas and improvement processes to the table without being asked

• Knowledge of social engagement tools & platforms

• Proven ability to thrive in fast-paced environments

• Keen intuition and strong initiative with incredible organizational skills, hustle, and attention to detail

• Ability to balance the big picture strategically, and get the important things done within given timelines

• Ability to think creatively, strategically, and technically

• Proof of vaccination against COVID-19 in accordance with CDC guidelines

COMPENSATION & BENEFITS

CULTURE

Life at Factory offers all the benefits of a stable, profitable and established company, but with a dynamic start-up culture. We place great importance on our people and their professional development. We seek creative thinkers, effective doers, glass ceiling breakers and the I-dont-know-if-thats-possible-but-let’s-find-out-ers.

We are the people who get great satisfaction in a job well done, who grab a ball and run with it and who celebrate together when we ace it. We take great pride in being different and promoting a workplace environment and culture based on positivity, inclusivity and collaboration.

$$$

• Competitive salary commensurate with experience
• 401K with employer matching
• Life insurance

HEALTH & WELLNESS

• Health/Dental/Vision Insurance 100% covered
• Discounted gym and ClassPass membership plus monthly credit
• Flexible Spending Account
• Mental Health and Wellness Stipend – $500 annually
• HealthAdvocate – Healthcare Support
• One Medical – On-Demand Primary Care
• Teledoc – Virtual Health
• TalkSpace – Online Mental Health Therapy
• Continued Learning Opportunities

PERKS

• FREE CitiBike 100% covered
• Discounted Metrocard/commuting
• All staff events – Summer Picnic, Holiday Party, happy hours, karaoke, lunches, etc
• Birthday Bonuses

WORK LIFE BALANCE

Time off Work/life balance is important to us, we provide:

• Flexible/Hybrid work environment
• Ample PTO & Holidays
• End-of-year 10-day office closure for the holidays
• Summer Friday Program
• Flex Sick Time
• Pet friendly office

FACTORY PR

Factory PR seeks a VIP Manager, LA with experience in fashion and celebrity. The candidate should be culturally connected and have a genuine passion for the Public Relations and Fashion fields. This position reports directly to the Director of VIP + Celebrity. This candidate must be incredibly entrepreneurial, self-motivated, and a creative thinker.

PRIMARY RESPONSIBILITIES

• Support VIP Director with all agency and client initiatives
• Possess existing relationships with key stylists, editors, producers and influencers
• Conduct showroom appointments and market events
• Contribute to innovative and tactical communications strategies
• Conceptualize and execute press events
• Attend key industry events
• Manage PR budgets, calendars and client task lists
• Oversee execution of internal and external reporting for client activity and progress on monthly/weekly basis
• Accompany clients and editors on press trips
• Conduct clear and frequent communication with the NY-based team
• Manage interns and assistants including hiring and day-to-day activity

REQUIREMENTS

• Minimum 2 years experience preferably at a PR agency, managing VIP relations and PR responsibilities
• Superior knowledge of fashion industry
• Existing relationships with talent stylists and management
• Proficient across all social media platforms (Twitter, Instagram, TikTok, etc), Microsoft Office and industry tools such as Cision, Launchmetrics, etc.
• Experience in creation, maintenance and timely pitching of talent/press clips and budgetary tracking documents
• Experience in supervising/mentoring junior staff is required.
• Must exhibit strong writing, communication and presentation skills to effectively articulate ideas to clients, agency principals and colleagues
• Bachelor’s degree in Communications, Journalism, Public Relations, English, Marketing or a related field
• Manage interns, act as a strong mentor and guide
• Must have ability to thrive in a fast-paced, deadline oriented, high-energy environment with a consistently positive attitude
• Must be self motivated, entrepreneurial, loyal and a talented communicator

COMPENSATION

• Competitive salary commensurate with experience
• 401K with employer matching
• Life insurance
• Discounted Metrocard/commuting

HEALTH & WELLNESS

• Health/Dental/Vision Insurance 100% covered
• Discounted gym and ClassPass membership plus monthly credit
• Free memberships to OneMedical, Teledoc, HealthAdvocate, and Talkspace
• Flexible Spending Account
• Mental Health and Wellness Stipend – $500 annually

WORK LIFE BALANCE

• Generous vacation offering
• Two week end-of-year holiday office closure
• Summer Friday Program
• Pet-Friendly office

CULTURE

Life at Factory offers all the benefits of a stable, profitable and established company, but with a dynamic start-up culture. We place great importance on our people and their professional development. We seek creative thinkers, effective doers, glass ceiling breakers and the I-dont-know-if-thats-possible-but-let’s-find-out-ers.

We are the people who get great satisfaction in a job well done, who grab a ball and run with it and who celebrate together when we ace it. We take great pride in being different and promoting a workplace environment and culture based on positivity, inclusivity and collaboration.

FACTORY PR