ForceBrands

*THIS IS NOT A POSITION WITH FORCEBRANDS*

*MUST BE LOCATED IN LA – ROLE IS HYBRID 3X A WEEK IN OFFICE*

Position Overview:

The Creative Social Media Marketing Manager & Producer is responsible for strategy, planning, producing, curating, and coordinating social media campaigns across multiple organic and paid platforms. You are an experienced visual storyteller and social media expert to develop and deliver original content projects designed to celebrate and amplify the brand story and our innovative and industry-leading product lines in both known and new content formats.

You will leverage your extensive experience in film/video production, writing, photography, social media and/or digital publishing to proactively pursue content opportunities and bring them to life across relevant channels. You’ll work as both a social media marketer and creative lead – shepherding projects from first concept to final delivery in collaboration with others – and solo operator – applying your specific creative skillset to maximize your impact across all relevant projects.

You’ll ensure the resulting content is high quality, innovative and authentic. You’ll be part of our marketing team and collaborate cross-functionally to ensure our storytelling is consistent and aligned with overarching brand and product narrative and strategies. You’ll make work in numerous formats depending on the assignment. Must know how to create graphics and short and long form video content.

To be successful in this role, you must thrive in a fast-paced and ambiguous environment, and tackle challenges with a flexible and solutions-oriented mindset. You will report to the CMO and work closely with the founder in multiple locations, and external collaborators.

Key Responsibilities:

The position is responsible for, but not limited to, the following:

Social Media Marketing Ownership:

• Lead projects from high-level storytelling and messaging strategy to first creative pitch and final delivery. Collaborate openly with CMO, founder, and other marketing team members and work independently as a solo contributor to maximize your impact across all relevant projects.

Content Creation:

• Generate engaging and visually stunning content for the brand and product lines across organic and paid social media channels, including but not limited to Instagram, Facebook, TikTok, YouTube, and more. Produce original work by applying your personal skillset across the following disciplines: film/video, photography, writing, design, digital publishing, social media.

Video Editing:

• Conceive, plan, shoot, edit, write, revise, finish and deliver – you can do it all or at least want to learn to do it all. Get hands-on with founder and marketing team during production, assisting with shoot set design, styling, and creative to capture visuals and BTS. Work flexibly both on-site and in the field and be willing to travel at short notice. Continually assess and evolve your overall approach and creative techniques to maximize potential impact for the video work to perform in media.

Organic and Paid Content Strategy & Scheduling:

• Coordinate with the CMO, brand management, and paid performance marketing team to ensure a consistent and well-planned content strategy and planning calendar across all channels, optimizing posting times and formats for maximum reach.

Analytics and Reporting:

• Track & compile campaign KPI’s for weekly recaps & analysis. Monitor and analyze the performance of content, providing insights and recommendations for optimization.

Community Building:

• Build and cultivate the brand’s Instagram, Facebook, TikTok, and YouTube communities.

Live Stream and Event Content:

• Collaborate with cross-functional teams to plan and execute PR activations, events, and experiential marketing initiatives. Assist in setting up and executing Instagram/Facebook/TikTok/Zoom Lives and ensuring a smooth broadcast.

User-Generated Content:

• Source and curate user-generated content that aligns with our brand and community.

Trend & Innovation-led:

• Stay up to date with the latest beauty and wellness social trends, tools, and features on Instagram, TikTok, and YouTube to keep our content strategy relevant and cutting-edge. Stay curious and commit to a never-ending process of learning about the brand’s products, innovation pipelines, process, and team.

Ad Hoc Creativity & Flexible Production:

• Respond to ad-hoc creative requests and other duties as assigned, quickly bringing fresh and innovative content to life to meet changing marketing needs.
• Willing to travel to and with the founder and work during non-traditional times.

Qualifications and Attributes

• Experience working with founder-led or creator-led brands and companies a plus.
• 7+ years of marketing experience with at least 5 years of experience in digital content creation, including but not limited to: film/video production (top requirement), photography, art/design, and writing.
• Proven experience & portfolio in content creation for social media platforms, particularly TikTok, Instagram and YouTube.
• Knowledge and experience in the wellness and beauty industry preferred.
• Enthusiasm for existing and emerging digital platforms and proven expertise for increasing followers, community engagement, and brand conversion.
• On-going creativity but paired with practical sensibilities and a knack for business and marketing strategy.
• Ability to change directions quickly, receive feedback and execute modifications to in-progress projects.
• Attention to detail, strategic thinking, and instincts for creative storytelling.
• Ability to work on multiple projects with competing deadlines.
• Confident and at home in TikTok, Instagram, YouTube, Canva and Adobe Creative Cloud
• Bias for action coupled with insatiable desire to learn and grow with the organization.
• Self-motivated with excellent written and oral communication skills
• Collaborative spirit; sense of humor and shared purpose
• Bachelor’s degree in related area and/or equivalent experience/training.
• Willingness to travel and work during non-traditional times.
• Must live in the Greater Los Angeles area or be willing to move.

This position is hybrid in office or at various shoot locations. Opportunity for remote work 1-2 days a week.

ForceBrands

**THIS IS NOT A JOB WITH FORCEBRANDS**

*This role is on-site 5 days a week*

Position Overview:

• Collaborate with marketing and communication team members and external partners to enhance brand awareness, value proposition, and equity through marketing efforts.
• Set clear objectives and develop omnichannel marketing programs and campaigns tailored to the unique needs of the business.
• Manage day-to-day marketing activities and long-term strategic planning, meeting tight deadlines.
• Report to the Director of Marketing, located at the company’s HQ in Alexandria, VA.

Scope of Responsibilities:

• Establish positioning, identify target audiences, and create marketing plans with specific objectives across different channels and segments.
• Oversee the execution of marketing programs and omnichannel campaigns for proprietary products and events, collaborating with internal teams.
• Manage creative briefs and guide creative direction for various advertising and communications assets.
• Analyze the effectiveness of current marketing initiatives, optimize strategies, and gather customer insights.
• Create and maintain analytics reporting, extracting key insights for future campaign development.
• Collaborate with email, paid digital, social, and web teams to design and evolve lead-nurturing tactics.
• Present ideas and deliverables to internal and external teams, reporting results and recommendations to senior leaders.
• Stay updated on marketing and advertising trends and brainstorm marketing campaigns within the broader team.

Experience Base:

• Bachelor’s degree in marketing, business, or a related field.
• 4+ years of proven marketing experience.
• Success in developing integrated marketing plans, campaigns, and social media strategies.
• Strong knowledge of marketing strategies, channels, and branding.
• Excellent written and verbal communication skills.
• Strong project management, multitasking, and decision-making abilities.
• Experience with various social media and web technologies.
• Metrics-driven with a creative mindset.
• Familiarity with marketing automation, CRM, and content management tools.
• Strong time management and organizational skills.
• Ability to work well in a team and partner with internal stakeholders.
• Familiarity with SEO/SEM and Google Analytics.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Adobe Creative Suite experience preferred.

ForceBrands

THIS IS NOT A ROLE WITH FORCEBRANDS

Position Summary

The Social Media & Influencer Manager will report into the Marketing Manager and oversee all existing and new organic social media channels for the Brand while managing agency partnerships and contractors to increase social presence for the brand. Additionally, this person will lead the strategy and execution of influencer programs that drive retail velocities and .com sales. They will lead planning and execution of content creation that is consistent with the brand’s mission and vision. Furthermore, this person will use data-backed insights and industry knowledge to shape plans and continually evolve them. This role is a core part of the Marketing team and is responsible for connecting with consumers on a relatable level, helping to create community & brand awareness that drives engagement and business results.

This role is a great opportunity to flex in many directions, from strategy and planning to creative development and community management to data and analytics

Primary Responsibilities

• Develop social and influencer strategy in partnership with Marketing Manager that complements broader marketing plan to engage consumers, and drive brand awareness and consideration
• Work with social media agency to generate monthly content calendar across all the Brand owned social platforms and create post content including images and copy; candidate should be conversant in basic graphic design principles and comfortable with copywriting
• Act as community manager across all owned channels
• Develop influencer strategy for the Brand that align with brand and business goals, communicate clear execution plan, and deliver on said plan
• Work closely with influencer agency to identify influencers and UGC creators that represent and align with the brand: handling all contracts, approving deliverables & budgets, and setting a timeline for execution
• Closely monitor competitive social media channels, research industry trends, and provide intel on ways to improve/optimize the Brand’s channels to remain competitive in the beauty & personal care space
• Monitor performance of social and influencer content utilizing measurable KPIs and optimizing plans on an ongoing basis to generate further improvement and efficiency
• Guide social agency on additional performance tracking, social listening, trend tracking, and crisis management workstreams

Primary Requirements

• Bachelor’s degree, Marketing focus a plus
• 4-5 years in social media marketing, preferably including some CPG experience
• Proven track record leading social media as demonstrated by content, engagement, and sales performance
• Experience working with social media / marketing agencies
• Experience working with creatives, briefing graphic designers and content creators
• Comfort level with basic graphic design tasks (e.g., modifying images for different social platforms, etc.) and working closely with freelance designer
• Experience with copywriting on social
• Ability to think strategically and creatively, with strong attention to detail
• Ability to plan for and meet deadlines that align with the business plan
• Candidate should be someone who enjoys collaborating with marketing team members but is also comfortable working independently and taking ownership of specific workstreams

ForceBrands